Event Management

Feel like you’re running in circles managing the event lifecycle?

Event management is a multi-faceted and all too often stressful part of the marketing mix. From driving attendance and managing registrations to deploying post event campaigns and measuring ROI, without the right tools marketing campaign management is a cumbersome process that lacks scalability.

Eloqua makes executing all types of event communications a streamlined, repeatable process – from surveys and webcasts to regional user groups and large-scale tradeshows - efficiency is within reach. Seamlessly execute campaigns to increase awareness of your event, capture registrations, automate follow-ups and reminders, and drive high attendance numbers for all your critical marketing events.

• Powerful: Add waitlists, session registration and cancellation processes to your events with ease.
   
• Impactful: Use pre-defined reminders and follow-up action steps to maximize attendance.
   
• Automated: Combine Eloqua with a connector from Eloqua AppCloud (appcloud.eloqua.com)  to completely automate your entire process from invite to registration to follow-up.
   
• Scalable: Manage multiple session events from a single registration form, including multiple locations or time slots.
   
• Measurable: Validate effectiveness with comprehensive reporting on events.

Don't be dragged down by an event marketing process that's cumbersome and hard to manage. Create efficient, scalable processes so you can focus on delivering value to event attendees.