Unfortunately, many global marketing organizations struggle to centralize and automate their marketing processes. As a result, coordinating, executing and measuring worldwide marketing programs can be a herculean task. Multiple systems of record, silos of customer data, multi-lingual requirements, and competing standards for measuring success can all create a logistical nightmare for enterprise marketing teams.
Whether your marketing environment is highly centralized, distributed or a combination of both, Eloqua can help improve your efficiency and effectiveness. The largest and most successful businesses in the world, like Aon, Fidelity, McGraw-Hill, Nokia, Symantec and VMware, run their marketing on Eloqua’s marketing automation platform. They chose Eloqua because of our track record of delivering results, superior functionality, reliability, security and wide range of integration options.
But technology alone is no panacea. Our best practices consulting team has direct experience with global marketing transformation projects and offers an extensive range of resources:
Whether your business needs help coordinating global campaigns, automating customer lifecycle communications, managing leads through multiple sales channels or integrating actionable marketing intelligence from across the enterprise, trust Eloqua to help you reach your full marketing potential.
For an in-depth overview of our marketing automation and lead management services, view our Flash Product Demo
Coordinate and centralize global campaigns across multiple product lines, sales teams, and channels, operationalize global event management and standardize marketing processes on a single enterprise platform while providing the flexibility to maintain preferences for local markets.
Key Components
- Email marketing
- Website forms & landing pages
- Event management
- Lead nurturing
- Multi-channel marketing
Deliver a steady stream of the best leads to sales with sophisticated lead scoring and routing, synchronize critical data between marketing and CRM systems, provide sales with proactive prospect activity alerts and give them universal tools to increase efficiency while maintaining brand and message consistency.
Key Components
- Lead assignment
- CRM integration
- Lead scoring
- Sales enablement
Personalize communications by capturing and segmenting on prospect profile characteristics or online behavior, append and normalize to ensure data integrity, auto sync data with other enterprise systems and provide robust preference management options to govern your communications.
Key Components
- Contact profiling & segmentation
- Contact management
- Data integration
- Preference management
Leverage instant visibility into the metrics that drive your business to optimize campaigns, integrate critical marketing analytics with business intelligence or other enterprise applications, roll up campaign reporting to track all elements within a program or by business line or geography and leverage executive level dashboards for snapshots of the key metrics that matter most.
Key Components
- Dashboards & reporting
- Website analytics
- Campaign analysis
