On-demand Alliance Program

When you partner with Eloqua - the worldwide leader in Demand Generation - everyone wins. Your business benefits by making your product or service offerings even more effective and competitive. Your customers benefit because they gain access to interactive solutions that optimize and accelerate their sales and marketing cycles, leading to an increase in revenue and greater market share.

Consulting Partners
Eloqua is 100% committed to the success of each and every customer. To facilitate success, we are building collaborative relationships with sales, marketing and technology experts that can help us to meet the diverse requirements of today’s marketers.

Technology Partners
To maximize the value of Eloqua’s marketing automation applications, Eloqua has created adapters that establish a ‘closed-loop’ between the marketing department’s lead generation and nurturing process and customer/partner relationship management systems (CRM/PRM). Through integration, leads are effectively profiled, nurtured, scored and passed to the appropriate sales person based upon rules defined in the CRM/PRM system. In this way, sales people receive prioritized leads that are ready for follow-up along with the interaction history. From that point on, sales representatives receive alerts whenever additional activity occurs with their prospects.

Marketing Service Providers
Marketing Service Providers (MSPs) provide their clients a tremendous variety of services including lead generation campaign design, management and measurement. MSPs that use Eloqua’s demand generation platform for such projects can become Eloqua Marketing Service Providers, offering best practice assistance to Eloqua customers.

To inquire or apply to become an Eloqua Partner, please click here to begin the application process.