The Journey to Modern Marketing: "Outlook Good"
As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions will continue to help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment.
Eloqua is now a part of Oracle's comprehensive Customer Experience Cloud designed to help companies transform the way they market, sell, support and serve their customers. By adding Eloqua's best-in-class Modern Marketing platform to Oracle's Customer Experience Cloud, marketers will be able to play a critical role in delivering an integrated and highly personalized customer experience.
How will Oracle ensure customers get the same level of service that they've come to expect from Eloqua?
Eloqua employees will join Oracle as a part of a global team, led by Eloqua's President Alex Shootman. The vast majority of Eloqua employees have now officially joined Oracle, ensuring continuity of Eloqua's product vision and customer relationships.
Eloqua customers can expect to continue receiving the same expertise, vision and passion that exist today but now our efforts will be enhanced through Oracle's additional resources and reach. The Eloqua team remains dedicated to helping our customers improve their marketing capabilities to successfully drive revenue.
According to analyst Lori Wizdo, Forrester Research, Inc. in her blog post Oracle Acquires Eloqua: A Quick Take on What it Means: "The Eloqua I know is made up of a lot of smart and energetic people with a surfeit of vision and passion. The collective team that is Eloqua is now in the position to bring that vision to reality faster on a broader scale."
Commitment to Support CRM Systems: Including Oracle and non-Oracle sales force automation solutions
The Eloqua platform is an open platform and as a part of Oracle will continue to support our customers' choice of CRM systems to enable them to maintain existing integrations without disruption, and keep business running as usual. This means continued support for Salesforce.com, Microsoft, and SAP in addition to integrations with Oracle CRM and social applications.
In a recent Oracle Eloqua Webcast, Mark Hurd, President of Oracle, confirmed that "Oracle remains committed to enabling customers to use Eloqua's marketing cloud in a multi-vendor environment including non-Oracle sales force automation systems to support customer choice."
Support will remain for Salesforce Chatter and since Eloqua is a tool agnostic platform, customers can expect to see additional integration with similar tools such as Yammer and Oracle Social Network.
The Product Roadmap: Invest, Invest, Invest
As a part of Oracle customers can expect an more investment in the product delivering and enhanced value of the Eloqua product suite. In addition, customers will be able to more easily take advantage of other Oracle solutions such as, Oracle's Big Data and Business Intelligence capabilities.
Through integration with Oracle's solutions in adjacent areas of the Customer Experience Cloud such as social, sales and service, Eloqua will be able to help marketers drastically improve the way they interact with prospects and customers across multiple touch points.
During the Oracle Eloqua Webcast, Thomas Kurian, Senior Vice President, Product Development at Oracle commented "Our roadmap is not just about integrating the products but continuing to enhance Eloqua as a best-of-breed marketing platform tailoring the user experience, functionally enhancing it, improving analytics, and globalizing it."
Global Reach: Oracle helps Eloqua deliver more for our customers
By leveraging Oracle's global footprint, Eloqua will extend our reach to nearly every country in the world and provide a more comprehensive offering to key industries and world class service and support. "Eloqua customers will benefit from broader resources in regions outside of North America," said Chris Fletcher, Research Director, Gartner in his research note, Eloqua Acquisition Gives Oracle a Stake in Cloud-Based Digital Marketing