Eloqua Webinars

Webinars

Marketing Mastery Series Webinars

In today’s challenging economy, it’s absolutely critical to achieve maximum efficiency in your marketing campaigns. Eloqua, Marketing Experiments and ON24 help you do just that with a series of 10 hard-hitting Webinars by top thought leaders. Join thousands of other B2B marketers and attend these 20-minute sessions that focus on real-world tactics, tricks and tips that enhance your execution to deliver optimum results.


REAL-TIME LANDING PAGE OPTIMIZATION CLINIC: ROUND 2
June 19, 2008 | 2:00 PM ET / 11:00 AM PT / 19:00 GMT
Presenters:
Jimmy Ellis, Director of Optimization Research, MarketingExperiments
Aaron Rosenthal, Director of Channels Research, Marketing Experiments

Lead Scoring: Converting Theory to Practice

Date: Wednesday, May 28, 2008, 2:00 PM Eastern 11:00 AM Pacific 18:00 h GMT

Featuring a sneak peek at the latest research on Lead Scoring from Aberdeen Group, this Webcast will show you how and why companies that embrace Lead Scoring enjoy dramatic sales results that help them outperform the competition.

Attend this Webinar to learn:

• Why lead scoring increases sales
• How to implement best practices in lead scoring
• What one company is doing to implement lead scoring in its organization

Speakers:
Ian Michiels, Sr. Research Analyst, Sales and Marketing, Aberdeen Group
Jim Williams, Director of Field Marketing, Eloqua
Simon Peel, SVP of Marketing & Strategy, Cast Iron Systems

Sales and Marketing: Are You Aligned or are You Behind?

Date: Thursday, May 1, 2008, 2:00 PM Eastern 11:00 AM Pacific 18:00 h GMT

Do you know where your company falls in relation to your competitors on the Sales and Marketing alignment spectrum? The answer will help you determine whether you are poised to profit from improving alignment, or if you are in danger of falling behind your competition.

Attend this Webinar to discover:

• How aligned your Sales and Marketing teams are, versus how aligned they could be
• Differentiators between Winning Sales Organizations (WSOs) and their competitors
• How the Internet-driven buying cycle changes have made Marketing vital to providing customer insight for Sales
• Insight into how your organization can achieve alignment, no matter how far apart Sales and Marketing may appear to be
• The measurable competitive edge that comes from alignment

Speakers:
Bill Golder, EVP of Sales, Miller Heiman
Steve Woods, Chief Technology Officer, Eloqua
Drew Clarke, Vice President Americas Marketing, Cognos, an IBM Company

Give Marketing a Sales Quota: Alignment Enlightenment for Better B2B Business

Learn how to counteract the Sales and Marketing disconnect in your organization and fine tune the relationship between them. Whether you are suffering lost sales and customers departing, or your efforts to earn more business are being diluted, you need all your resources pulling in the same direction.

In our complimentary Webinar, Hugh Macfarlane, author of The Leaky Funnel and founder and CEO of MathMarketing, will discuss the surprising results of a comprehensive study conducted in partnership with MarketingProfs.com, which show why Marketing should be measured on revenue generated and why Sales should not be measured on proposals closed.

Key Speakers:

Hugh MacFarlane , author of The Leaky Funnel, and the founder and CEO of MathMarketing
Thor Johnson, SVP Marketing, Eloqua.

March 20, 2008

Marketing Best Practices: Measure and Decode Your Prospects' Online Behavior

The Internet has made a profound change in the way you and your prospects do business. Your buyers are going to the Web to research you—and your competitors—making it more challenging to maintain your competitive advantage.

But, for savvy companies, the way their customers behave online is a rich, rarely tapped source of valuable prospect information. When you capture and interpret this new digital body language, you can improve sales speed and effectiveness, establish stronger relationships with your prospects and transform marketing into an integral sales process partner.

Key Speakers:

Laura Ramos , Vice President, Principal Analyst, Forrester.
Thor Johnson, SVP Marketing, Eloqua.
Moderated by:

Rob Solomon, Founder and CEO, Bulldog Solutions.


Recorded on Feb 6, 2008

How to make marketing matter to your CEO

Marketing is the engine of every enterprise, responsible for communicating with consumers and connecting them with the products they need. Yet in many organizations, marketing is underutilized, underfunded, and unable to make its full contribution to the company.

Join us for this web conference and get valuable tips on how to elevate marketing's influence and stature in your organization.

Key Speakers:

Roy Young, President of MarketingProfs and author of the award-winning book "Marketing Champions".
Thor Johnson, SVP Marketing, Eloqua.


Recorded on Oct 25th, 2007

Marketing ROI for lead generation

Measuring the financial impact of lead generation marketing is challenging based on the dependency on Sales for appropriate follow-up, the questions of which touchpoint was responsible for generating the lead, and then debating with Sales over who deserves credit.

Too often, marketing measurements are driven by lead volume, without critical insight into lead quality and value. Jim Lenskold, president and founder of the Lenskold Group and author of the award-winning book “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability,” will show how a well-structured marketing ROI framework can resolve many of these issues.

Key Speakers:

Jim Lenskold, founder of Lenskold Inc and author of "Marketing ROI"
Thor Johnson, SVP Marketing, Eloqua.


Recorded on July 12th, 2007

Reduce the heat on the Marketing Pressure Cooker

Building a strong foundation for your lead generation program means understanding how to create leads, nurture those contacts and create a dialogue and building trust to develop contacts into customers.

Join us for this web conference, where Thomas Myer will show you how tofocus on the key elements of lead generation programs and tips on how to implement each one, as well as realistic expectations regarding when to anticipate results from each opportunity.

Key Speakers:

Thomas Myers, founder of Triple Dog Dare Media and author of "Lead Generation for the web"
Steve Gershik, Director of Marketing Innovation at Eloqua, responsible for evangelizing best practices in marketing in general and demand generation.

Recorded on May 9th, 2007

Marketing Metrics - Learn from the Masters

Today’s marketing metrics have more breadth, depth and power than ever before. The key is knowing how to use them to your advantage.

Join us for this web conference, where two leaders in the field of marketing metric research and consulting - Paul Farris and Phillip Pfeifer - will show you how to use metrics to differentiate yourself in a challenging environment.

Key Speakers:

Paul Farris and Phil Pfeifer, co-authors of "50+ Metrics Every Executive Should Master"
Thor Johnson, SVP Marketing, Eloqua


March 14th, 2007

Extreme Marketing: Strategies and Tactics for Marketing that Sells

During this webcast, you will learn:

• A methodology for marketing that sells
• Why Extreme Marketing delivers extreme results
• The Flexible, Asymmetric Market Assault
• How to reverse-engineer your marketing plan starting with the sales team
• What sales really needs from marketing

Key Speakers:

Mark Stevens, CEO, MSCO
Jill Konrath, CSO, Selling to Big Companies

Recorded on November 13th, 2006

 *** NOTE: This webinar was recorded in the Webex [.wrf] format. Download the Webex Player here.

The Payback For Lead Generation Optimization

What you will learn:

• The value of investing in optimizing lead generation programs
• Key sales performance metrics of companies who are excelling at this aspect of sales and marketing
• Why these improvements are occurring and the impact this can have on your company’s performance
• You will also find out how one company has developed a closed loop demand generation process that yielded a 200% increase in sales opportunities in six months and will discuss how lead generation optimizers drive dramatic improvements in sales effectiveness, win rates and sales cycle acceleration.

Key Speakers:

Debbie Qaqish, VP-marketing, Knowlagent
Jim Dickie, Partner, CSO Insights

Recorded on September 28, 2006

Measuring for Success: Marketing Accountability 2.0

Developing an accountable, metric-driven organization can help secure marketing as a key player in the board room, enhance your credibility, and focus your efforts and resources to maximize campaign effectiveness. Learn how to measure, share and increase marketing’s revenue impact and ROI by joining this panel of experts:

George Hu, VP-marketing and strategy, Salesforce.com
Pedro LaBoy, COO-senior partner, Tocquigny
Thor Johnson, SVP Marketing, Eloqua

Recorded on: Thursday, July 13, 2006 2 PM EDT/11 AM PDT

6 Proven Tactics to Fast-track B2G Sales.

Speakers: Mark Amtower, author of Government Marketing Best Practices and the Amtower Report, and Mark Organ, CEO of Eloqua Corporation.

Doing More With Less - 5 Critical Tactics for Maximizing Effectiveness in B2B Marketing.

Speakers: Thor Johnson, SVP Marketing, Eloqua Corporation.

6 Key Dimensions to High Performance Marketing.

Speakers: Dr. Naras Eechambadi, renowned author, speaker, CRMGuru and CEO of Quaero Corporation, along with Mark Organ, CEO, Eloqua Corporation.

8 Critical Success Factors in B2B Lead Generation.

Speakers: Brian J. Carroll, award-winning B2B Lead Generation blogger and guru, and Mark Organ, CEO, Eloqua Corporation.

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