Revenue Engine Now Available For Pre-Order

Authors Hit The Road to Share Secrets of Revenue Performance Management

June 06, 2011

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced that a new book, Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage, by two of its top executives is now available for pre-order on Amazon.com. The book’s authors, Eloqua Chief Technology Officer Steven Woods and Chief Revenue Officer Alex Shootman, will participate in several stops of the 2011 Online Marketing Summit Tour to share the best practices, tools and data that can help businesses consistently drive revenue growth.

“The relationship between buyer and seller has been upended by the Internet and social media,” said Woods. “In today’s environment, companies need to build a robust revenue engine that takes advantage of the most sophisticated tools and data available. Revenue Engine unpacks these tools and information, giving readers the ability to stay ahead of the curve and remain competitive.”

Added Shootman, “Any senior level executive will tell you that consistent, predictable revenue growth is job number one. This book shows how the fastest-growing companies in the world are adopting tools and methodologies to understand buyer behavior, measure results, benchmark industry performance and drive predictable revenue growth.”

Woods and Shootman will participate in several of the 2011 Online Marketing Summit Tour dates including:

· Minneapolis on June 7^th

· Los Angeles on June 14^th

· Phoenix on June 16^th

· Jersey City on July 12^th

· Boston on July 15^th

· Chicago on July 26^th

· and Houston on September 13^th

Copies of Revenue Engine will be raffled at each event. Those interested in attending can register for individual tour dates here.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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