September 15, 2009
Vienna, VA - Eloqua’s outstanding work and leadership in building the marketing automation industry is being recognized by Frost & Sullivan. During the firm’s annual Growth, Innovation and Leadership: A Frost & Sullivan Global Congress on Corporate Growth event currently taking place at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Scottsdale, Arizona, Eloqua’s Chief Technical Officer (CTO) and co-founder, Steve Woods, will be presented with the prestigious 2009 Frost & Sullivan Award for Customer Innovation.
Frost & Sullivan's Customer Service Innovation Award is presented annually to an individual or organization that has demonstrated significant excellence in innovation. Steve Woods was designated for his exceptional contributions to the industry and his many accomplishments, including his book “Digital Body Language: Deciphering Customer Intentions in an Online World.”
“Steve’s accomplishments exemplify the criteria upon which we select honorees for this award,” said Frost & Sullivan Chairman Mr. David Frigstad. “We seek to recognize companies or individuals that have developed and implemented new customer care systems that set unprecedented best practices for customer interaction, timely response, and/or attention to customer needs. It is clear that Steve’s contributions and innovations have greatly impacted and propelled the industry.”
“Digital Body Language” is a thoughtful and groundbreaking book that helps B2B marketing professionals understand the new dynamics of marketing complex products and services. It explores how technology is automating B2B marketing and transforming it into a more analytical and measurable process. The term “digital body language” was coined by Eloqua to help B2B marketing professionals understand the online behavior of prospects, how to interpret the behaviors within the sales cycle and when to take action. Just as it used to be crucial for a salesperson to understand a prospect's body language in order to close a deal successfully, it is equally critical and possible to read a prospects' digital body language by means of their use and movements through the company's Internet resources such as Web site, downloads, email responses and webinars.
After identifying nominees, Frost & Sullivan analysts evaluate them based on such factors such as social impact, overall market growth and penetration, profit margins, growth in market share, stock price and overall industry impact. Specific criteria are then applied to determine the final ranking and award recipient. Frost & Sullivan’s senior management team makes the final determination based on objective and subjective criteria that includes the following:
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership.The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 34 offices on six continents. To join their Growth Partnership, please visit http://www.frost.com or contact Brian Denker, Vice President – Global Growth, Innovation and Leadership at 516-255-5474 or email bdenker@frost.com.
Eloqua (www.eloqua.com) is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ "Digital Body Language", thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.
