Eloqua and Salesforce.com Celebrate 100th Joint Customer

May 24, 2006

SAN FRANCISCO - salesforce.com Appforce Conference - Eloqua Corporation, the leading supplier of demand generation applications for business-to-business marketers, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced that 100 joint customers have integrated the two companies’ products to improve sales and marketing processes. Nearly half of the joint customers were introduced to Eloqua through salesforce.com’s AppExchange platform. The announcement was made today at Appforce, salesforce.com’s first annual AppExchange partner, user and developer conference.

 

SonicWALL Inc. (NASDAQ: SNWL), a leading provider of network security, Web and email security, and continuous data protection solutions, recently integrated salesforce.com CRM with Eloqua’s demand generation platform. SonicWALL will use Eloqua to automate its email and direct mail campaigns, and then track prospect behavior and interest on its website and microsites. All lead response activity, including email opens and click-thrus, website visits, click-stream and form submissions will be viewable by sales representatives in the activity field from within salesforce.com. This integrated process is expected to give the sales team insights into prospect activity and interest, and allow marketing to track the revenue impact of its programs through ‘first contact to close’ integrated reporting and analytics.

 

“The addition of the salesforce.com and Eloqua integration will help us to continue building a transparent, accountable and responsive marketing organization that operates in lockstep with our sales team,” said Rick Wootten, Director of eBusiness at SonicWALL. “We see it as a key part of our ongoing efforts to fine tune our process for attracting, educating and closing new customers.”

 

“Businesses that stay ahead of the competition are increasingly working to integrate mission critical applications. Our clients are integrating salesforce.com and Eloqua’s Conversion Suite to produce sales-ready leads through automated profiling and lead nurturing, measure marketing initiatives so that best practices can be repeated, and automate marketing campaigns to reduce lead acquisition costs,” said Mark Organ, CEO and co-founder of Eloqua. “For Eloqua, the AppExchange has been a key factor in our growth and success. Since joining the program, we have doubled our joint customer base with salesforce.com while experiencing zero attrition among our mutual customers. Today, 20% of our leads come from our listing on AppExchange.”

 

“We are pleased to see the AppExchange driving revenue for key partners like Eloqua,” said Bobby Napiltonia, senior vice president, worldwide channels and alliances, salesforce.com. “Eloqua’s Conversion Suite demand generation platform is a clear example of how salesforce.com customers can use AppExchange to extend the value of CRM by quickly integrating powerful marketing automation capabilities such as Eloqua’s automated lead qualification, scoring and nurturing feature-set.”

 

Eloqua Conversion Suite is the industry’s leading integrated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

 

Eloqua Conversion Suite for AppExchange is one of more than 250 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer’s salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange.

 

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua’s Conversion Suite combines email, direct mail, chat, campaign automation, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua’s customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States. For more information, please visit www.eloqua.com or call 866-327-8764.

 

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

 

As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

 

Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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