Eloqua Wins $1.2 Million in Business from Competitors in 60 Days
Marketers Outgrow Solutions, Turn to Eloqua for Marketing Automation
April 13, 2010
Vienna, VA – Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, has experienced a surge in demand from marketers who have outgrown marketing automation solutions provided by competing vendors. In a 60-day span, twenty companies, representing $1.2 million in annual contract value, have upgraded to Eloqua to meet their marketing needs.
“We are proud that marketers are recognizing that we deliver what matters to them most – the ability to accelerate revenue growth,” says Brian Kardon, chief marketing officer of Eloqua. “Companies that were sold on simplicity have quickly realized that what they really need is a path to success. Eloqua is that path.”
The demands placed on marketers are becoming increasingly sophisticated. Executives are looking to the marketing department to move beyond brand and reputation management, and begin to own all demand generation and sales enablement that drives revenue growth. As a result, marketers are turning to marketing automation solutions that can grow with them as their role becomes more strategic. Eloqua allows its clients to quickly and easily progress from “batch and blast” fundamentals to sophisticated lead nurturing campaigns that positively impact the company’s ability to generate revenue.
“We took a rigorous look at all of our marketing automation options,” said Naylor Gray, director, Global Marketing for Frost & Sullivan. “And Eloqua provided the only solution that could meet today’s requirements while providing a path to our vision for tomorrow.”