Eloqua Widens Lead in Marketing Automation Industry

Dominates Both Enterprise & SMB Sectors

February 08, 2010

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, today startled the industry by announcing $41 million in GAAP revenue in 2009, an $8 million leap in revenue.  Eloqua’s client roster grew to more than 700 companies worldwide.  This performance widens Eloqua’s industry lead and affirms its position as the largest and fastest growing marketing automation provider.  

Highlights from 2009 include:

    •    Increasing GAAP revenue by 25% to $41 million
    •    Ending the year cash flow positive
    •    Adding more than 200 new clients (40% growth), bringing the total roster to over 700 companies, 35,000 users and 33 countries
    •    Unveiling SmartStart that guarantees marketers an unprecedented five-day implementation

“2009 was a remarkable year for Eloqua,” said Joe Payne, CEO of Eloqua.  “We extended our lead in both the enterprise and small business sectors for one fundamental reason: Our unwavering commitment to our clients’ success.”  

Eloqua’s extraordinary growth in 2009 is largely attributable to its successful expansion into non-technology related markets, including financial services, manufacturing and business services.  Added CEO Payne, “It is no coincidence that the best marketers in the world – regardless of sector – employ our solutions.  Top companies value measureable results above all else, and for marketers driven to succeed, Eloqua is the clear choice.”

Customer Growth

In 2009, Eloqua landed a series of major enterprise accounts, including BMC Software, Eaton, Nestle Purina and dozens of other category leaders.  The company expanded its small and mid-market footprint, adding nearly 100 new clients in this sector, including Altus Group, Bazaarvoice, Box.net, Pyxis Mobile and Verisk Health.  Eloqua’s European operation also experienced considerable growth surpassing 120 companies with more than 1,000 users.

But more than the impressive raw numbers is the success Eloqua has helped drive. Three of the year’s most successful IPOs – Medidata Solutions, Rosetta Stone and SolarWinds – chose Eloqua for their marketing automation platform.  

Eloqua now processes nearly two billion transactions per day and is the only marketing automation provider to successfully complete a SAS 70 Type II audit, validating it as the safest and most reliable marketing platform.

Product Innovation

Eloqua continued to outpace the industry in product development in 2009.  Since its introduction, more than 150 companies successfully deployed Eloqua’s innovative SmartStart methodology, which guarantees value from marketing automation in just five days.  SmartStart users enjoyed a staggering 260 percent lift in their lead generation efforts.
The company paved an easy on-ramp to social media with its Social Sharing tools. Strengthening the bridge between sales and marketing, Eloqua equipped sales teams with real-time insight into customer behavior through Prospect Profiler, a CRM-based sales intelligence tool.

Eloqua also launched its Customer Central portal and SmartXchange library, where its vibrant community of 35,000 users can share and exchange best practices in lead generation, lead scoring, demand generation and campaign measurement.

Industry Recognition

Eloqua received many prestigious awards in 2009, including being named a Market Leader by CRM Magazine.  The company’s “The Conversation” campaign earned a coveted Forrester Groundswell Award for use of social technologies. CTO and co-founder Steve Woods was honored with the 2009 Frost & Sullivan Award for Customer Innovation.  Deloitte and JMP Securities named Eloqua to their respective “Fast” and “Hot” lists.  

For more information about Eloqua events, blogs, research and product enhancements, follow the company on Twitter at @eloqua.

 

 

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