Eloqua Success in Europe Exceeds 1,000 Marketing User Milestone

September 17, 2009

London – Eloqua, the marketing automation leader and provider of best practice expertise for marketers worldwide, today announces that it has in excess of 1,000 users of its marketing platform in Europe. The key milestone marks the success of the company’s award-winning software for marketers.

Launched in the UK four years ago, Eloqua’s European client base has grown to include more than 120 companies, operating with a network of certified partners. The company’s positive impact on sales and marketing effectiveness has attracted appointments by a host of clients from independent marketers to the large global organisations. As testament to the success of Eloqua’s insight, it now counts Sony UK Ltd, Schroders, Messe Munchen, Novell, Dun & Bradstreet (D&B) and Colt Telecommunications as customers. Eloqua’s success is further highlighted by its recent announcement that it has become cash-flow positive in early 2009 and expects to post a profit for the fiscal year 2009.

James Cardew, Global Head of Marketing, Schroders comments, “With a wealth of channels available and a varied customer-base, keeping our communications as targeted as possible is crucial if our message is to hold strong resonance with prospects and customers alike. Working with Eloqua means that we have the confidence that we are sending not only the most relevant, but the most timely and personalised communications.”

Bijan Bedroud, VP EMEA at Eloqua adds, “In the current climate marketing purse strings are being tightened and businesses are looking for increasingly targeted campaigns that will drive return on a more one-to-one level. Using our lead scoring and nurturing programs, our customers have been able to map out how, when and where they will draw increased ROI. Charting the behaviour of businesses and their need for specific services helps our customers make decisions based on sound insight. We are impressed with the adoption of our marketing platform in Europe and the sophistication of the marketplace and look forward to growing our presence over the next twelve months.”

Eloqua’s platform provides an intuitive and graphical summary of prospect online activities and behaviours – or their ‘digital body language’ – that sales professionals can use to focus conversations on topics that will resonate with buyers. In an environment with longer sales cycles, more information available to buyers and less personal interaction with sales, Eloqua provides unprecedented insight into prospect interests and buying intent.

The Eloqua platform is the marketing software industry’s leading family of demand generation applications for businesses, from small companies to global enterprises that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the marketing and sales functions of email, direct mail, prospect profiling, Web site analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

Contact: Giles Barron / Chloe Wilkinson
Hotwire PR
+44 (0) 207 608 2500
eloqua@hotwirepr.com