Eloqua Named to Oracle® CRM On Demand ‘Elite 8’

Eloqua to Demonstrate its Marketing Automation Solutions at Oracle OpenWorld 2008 Conference

September 17, 2008

VIENNA, VA – September 17, 2008 – Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced it has been selected as one of Oracle’s ‘Elite 8’ – a designation given to a select group of partners that have demonstrated solutions and customer success through integration with Oracle® CRM On Demand.  Eloqua’s Conversion Suite, which provides a turnkey solution for executing, automating and measuring multi-channel marketing programs, is a comprehensive hosted marketing solution for Oracle CRM On Demand – offering an ideal combination for end-to-end marketing and sales automation.

The Elite 8 partners – the first tier of Oracle’s CRM On Demand Inner Circle Partner Initiative – collaborate directly with Oracle CRM On Demand product strategy, product management, engineering, quality assurance (QA) and Global Alliance organizations, helping to expand the development of their solutions, facilitate sales engagements and serve the broad needs of Oracle’s largest enterprise customers.  With Eloqua’s highly scalable solution, organizations can effectively close the loop between marketing and sales, helping to increase sales effectiveness and drive more revenue.

“We value the addition of Eloqua into our Elite 8,” said Erica Ruliffson, Group Vice President, CRM On Demand, Oracle. “Eloqua’s automated marketing solutions are the ideal complement to Oracle CRM On Demand, enabling organizations to have accurate and timely insight into both their marketing and sales activities. Working with Eloqua, we look forward to enabling our customers to more easily track and measure marketing outcomes, directly tie sales revenue to marketing spend and increase overall customer lifetime value.”

Eloqua will demonstrate their marketing automation solutions at Oracle OpenWorld 2008 in the Applications Lounge Elite 8 session on Tues. Sept 23, from 12:00 PM to 2:30 PM, at Moscone South Hall, Booth 1902, and in the CRM On Demand DEMOgrounds (Moscone South Hall, Booth 1032) from Mon. Sept. 22 to Thurs. Sept. 25. Eloqua will also sponsor and demonstrate at the invitation-only Social CRM Inner Circle Community Reception. Other members of the Elite 8 include ActivePrime, Antenna Software, BigMachines, Cast Iron Systems, Right90, White Springs and Xactly.

“We are excited to expand our relationship with Oracle and believe that our collaborative efforts will help us to further strengthen the benefits of our marketing automation solutions and deliver them to a broader array of enterprise customers,” said Rob Brewster, Senior Vice President of Business Development at Eloqua.  “By providing tight integration of marketing and sales activities, we will provide our joint customers with acute and holistic business insight, enabling them to generate more valuable leads, as well as increase marketing and sales force efficiency.”

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