Direct Impact Marketing Publishes Results of Independent Survey of 249 B2B Marketers
December 16, 2008
VIENNA, VA – December 16, 2008 – Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced it has been named the number one provider of lead generation suites and email tools in an independent study conducted by Direct Impact Marketing Inc. This survey of 249 B2B marketers gathered feedback on which online tools are used for lead generation and how marketing organizations are converting online inquires to sales-ready leads. According to survey respondents, Eloqua is the dominant player in lead generation, garnering more responses than the next four vendors combined. Eloqua also topped the list of email tools vendors.
Eloqua Named #1 Lead Generation Suite
and Email Tools Vendor
“When it comes to lead generation suites, our survey found Eloqua to be the clear market leader, surpassing all other vendors by a large factor,” said Robert Lesser, publisher, LeadGenTools.com and president, Direct Impact Marketing. “Whether organizations are looking to cut costs or innovate through experimentation, the proliferation of online lead generation tools presents a bona fide opportunity for B2B marketers, especially in our current economy.”
Lesser continued, “Although email was once viewed as best suited for customer retention, our survey indicates that it is actually a highly strategic tool for B2B customer acquisition. It is significant to note that Eloqua also leads in this market, even though email is only one of the capabilities it offers.”
The Eloqua Conversion Suite, which is available in Enterprise, Team, Express and Lite versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry’s leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.
“Eloqua’s market leadership is a powerful indicator of the value we deliver to our customers worldwide,” said Joe Payne, CEO of Eloqua. “During the past year alone, we added more business than any of our competitors, probably even more than most of them combined. Being big presents a significant advantage in this space and these advantages accrue directly to our customers. Not only are we able to provide industry leading best practices, product innovations, service and support, we are also able to invest in programs and people to ensure our clients reap the greatest rewards from their marketing automation solutions.”
Eloqua (www.eloqua.com) is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ "Digital Body Language", thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.
