Eloqua Joins Marketing Automation Institute

“As marketing has evolved, the skill set for success has changed. Marketing has become a data-driven revenue generator,” said Brian Kardon, Chief Marketing Officer at Eloqua. “Effective marketing automation practices help clear the path to Revenue Performance Management, so we are committed to the MAI’s vision to help sales and marketing professionals develop new skills and maximize their investments in marketing automation.”

 

“The role of marketing has changed over the last years and it is more important than ever for marketers to have the right skills and knowledge to succeed,” said Carlos Hidalgo, Executive Director of the MAI. “We are thrilled to be working alongside Eloqua as part of our Vendor Council to bring this education to market and equip automation professionals with the tools they so desperately need. The Marketing Automation institute is truly about educating and fostering a community and in so doing advancing the industry as a whole.”

 

The MAI will begin offering Certified Marketing Automation Professional (CMAP) classes in the Fall of 2011. Initial courses will include Marketing Automation Foundations, Lead Management Process Development, The Fundamentals of Marketing Operations and Marketing Performance, Measurement & Benchmarking. Additionally, MAI members will have access to members-only content, community forums and resources.

 

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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