Eloqua Hosts Free Webinar on Strategies and Best Practices for Optimizing Sales Lead Generation

August 30, 2004

Never before have marketing professionals faced so many pressures. Between experimenting with sophisticated technologies and complex campaigns, addressing privacy issues and becoming increasingly involved with entire customer lifecycles, a marketer's ability to achieve quantifiable lead generation results becomes even more challenging. This calls for the use of a tactical, proven approach to lead generation. By adopting a new set of lead generation best practices, marketers have helped their companies achieve a 24% higher average in meeting quota targets and closing deals than other firms, according to Jim Dickie, a recognized expert in sales and marketing effectiveness and partner at CSO Insights, a research firm that specializes in analyzing marketing and sales practices.

 

Join Jim Dickie and Mark Organ, CEO of Eloqua, a provider of solutions for maximizing customer acquisition effectiveness, for a free hour-long web seminar. This interactive session will explore proven strategies for optimizing lead generation, the lessons learned by companies that embrace best practices and new technologies, and will discuss the tools and methods that substantially improve the marketing and sales cycle process.

 

 

• What: Free webinar --"Inside the World's Most Successful Lead-Generation Departments"
• Who: Jim Dickie, partner, CSO Insights; Mark Organ, CEO, Eloqua Corp.
• When: Thursday, September 16, 2004 at 2:00 pm EDT

Topics covered during the webinar include:

 

 

• How to identify and pursue a multi-facetted target audience through appropriate segmentation
• How to integrate marketing and sales efforts to ensure that the sales team builds upon the most qualified customer opportunities
• How to use accountability and metrics to drive lead generation to its full potential
• How to effectively leverage mass marketing techniques in combination with personalized outreach through a continuous lead nurture program
• How to select the right team to carry out sales and marketing efforts.

 

 

About Jim Dickie

Mr. Dickie is a partner with CSO Insights, a research firm that specializes in analyzing now companies are reinventing the way they market, sell to, and service customers. He has over 25 years of sales and marketing management experience. Jim began his career with IBM and Sterling Software and then went on to launch two successful software companies. Jim is also a contributing editor for CRM Magazine, and the author of The Chief Sales Officers Guide to CRM, Insights into High Tech Sales and Marketing, and the co-author of The Information Technology Challenge, and a board member for Baylor University's Center for Professional Selling. Jim is a guest host on World Business Review seen on PBS, and an often-requested keynote speaker at CRM and E-Business conferences.

 

About Mark Organ and Eloqua Corporation

Mr. Organ co-founded Eloqua in 1999 and has served as the chief executive officer since that time. Mark brings extensive experience in marketing and financial strategy to the team, and is responsible for guiding the vision and direction of Eloqua. A prolific writer on the subject of sales and lead generation effectiveness, Mark's vision of the changing role of the sales professional has been key to guiding Eloqua to its successes. Prior to co-founding Eloqua, Mr. Organ guided corporate strategies through his work at Bain & Company. Mark holds a M.S. in Neurosciences from Northwestern University.

 

Founded in 1999, Eloqua Corporation is a leading provider of marketing and sales automation solutions and services for businesses demanding measurable and repeatable revenue increases from otherwise static customer data. Eloqua's award-winning technology platform enables sales and marketing organizations to maximize their efforts, acquire and build effective relationships with customers and prospects, and embrace the full power of customer relationship management (CRM) applications. For more information, please visit www.eloqua.com or dial 866-327-8764.

 

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