Eloqua Guarantees Marketing Success

Only Marketing Automation Company to Offer Money Back Satisfaction

February 25, 2010

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, today announced it is the only company in its category to offer a money back satisfaction guarantee. 

Clients who participate in Eloqua’s proprietary SmartStart implementation program are refunded the balance of their investment if they are not fully satisfied with the performance of their marketing automation deployment.  The SmartStart methodology reduces time-to-value to just five days – three weeks faster than any other provider.  To date, more than 150 companies have participated in Eloqua’s SmartStart, and these marketers have generated more than 260 percent more leads than their self-taught counterparts.

“Eloqua’s SmartStart Program focuses on the things a marketer needs most: tangible results and best practices,” said Chris Warner, VP Marketing, JackBe.  “It helped us do six months of work in just a few weeks.  The program truly separates Eloqua from other marketing automation providers.”

SmartStart participants undergo an intensive week-long workshop in which they learn best practices in marketing effectiveness from industry experts and create in real time their marketing campaigns.  Topics include synching Eloqua with CRM databases, creating Website forms, tracking site activity, prospect profiling and deploying lead scoring models.  The service is priced to allow companies of all sizes to derive the greatest value from their marketing automation implementation.

“The market has demanded faster time-to-value from all marketing automation providers,” added Brian Kardon, chief marketing officer, Eloqua.  “Eloqua is the one company to respond.  Our technology and services team guarantees marketers will be successful, and SmartStart ensures that success will be realized faster.” 

Eloqua offers additional success-driving solutions on top of SmartStart.  These offerings include Eloqua SmartXchange, a knowledge-sharing library of best practices, and the Customer Central portal, where users can gather to share experiences and receive on-demand support.

Rachel Rabboini, senior marketing associate, Pyxis Mobile, concluded, “SmartStart is a special opportunity to collaborate with marketing automation experts to build the foundation of your company’s demand generation system.  Within days, Pyxis Mobile was executing effective email marketing and lead scoring programs.”

For more information about Eloqua events, blogs, research and product enhancements, follow the company on Twitter at @eloqua.

 

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