Eloqua Achieves an Email Accepted Rate That is Nearly 100% More Than Competition

Higher Accepted Rate Helps Clients Reach More Prospects, Generate More Revenue

May 03, 2010

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, continues to lead in email sender reputation. According to public information available on SenderScore.org, the Accepted Rate for Eloqua's shared mail servers is consistently nearly double that of its nearest competitor. As a result, Eloqua clients enjoy higher acceptance rates, giving them the opportunity to generate more clicks and responses – all of which add up to increased revenues. This rate indicates how many messages were accepted for delivery at the ISPs that report into the Return Path Reputation Network.

According to publicly available data from Return Path, a leading email deliverability and reputation monitoring service, Eloqua continues to distance itself from competitors by consistently achieving an inbox acceptance rate as high as 96 percent.

Eloqua’s high acceptance rate allows clients to improve lead generation, sales enablement and drive revenue. In fact, Eloqua recently conducted a study that found its clients close nearly 10 deals to every four closed by marketers that rely on other systems.Higher acceptance rates contribute to more leads at each stage of the funnel, and an increase in qualified leads drives revenue.

The American Society of Civil Engineers is one organization that experienced immediate results with Eloqua. According to the Society’s Giselle Chasseloup, Coordinator of Collaborative Marketing, “Eloqua allowed us to increase outbound email volume from 130,000 to 1.5 million in 30 days, while maintaining an acceptance rate of more than 98 percent.”

“The first step in successful marketing is actually reaching the customer,” says Dennis Dayman, Eloqua's Chief Deliverability Officer. “Eloqua’s technology, processes and best practices consulting combine to ensure our clients reach more of their prospects than they would with any other marketing automation provider,” Dayman says. “Email reputation is the lifeblood of any company in this space. It’s the key to the revenue engine.Return Path’s Sender Score is vital to helping us monitor and measure our sending reputation.”

For more information about Eloqua events, research and product enhancements, follow the company on Twitter at @eloqua and through its blog, It’s All About Revenue.

*Note: this release was revised on 5/13/10

 

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