Eloqua Delivers Enterprise Marketing Power to 12,000+ SMB Marketers

Eloqua Small-to-Medium Business Practice Largest in Marketing Automation Industry

March 10, 2010

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, reinforced its market leadership by announcing that its small-to-medium business (SMB) practice serves 400 current SMB clients consisting of 12,300 active users. Further, more than 100 of today’s Eloqua clients are supported by marketing teams with two or fewer members. By all measures, the company’s SMB practice is the largest in its industry.

Eloqua has dramatically increased its SMB client base by offering a suite of powerful, cost-effective demand generation solutions and an instant onramp to marketing automation, called SmartStart. Together, Eloqua’s products and services allow even one-person marketing departments to begin executing effective lead generation programs in less than one week.

“We understand the needs of the small-company marketer,” said Brian Kardon, chief marketing officer of Eloqua, “and we responded to those needs with an easy-to-use, sub-$1,500 per month solution that puts our clients on the fast-track to long-term, measurable success.”

Eloqua’s trusted, easy-to-use SMB-focused solutions accelerate and maximize the impact of lead generation and lead nurturing programs. Solutions tailored specifically to the needs of the small business include:

• Eloqua Lite assembles fundamental tools, such as email campaigns, landing page templates, and “one-click” integration with CRM systems, into an easy-to-implement package.
   
• Eloqua Express layers in advanced lead scoring, lead nurturing and “hypersite” landing pages, as well as sophisticated database management tools.
   
• SmartStart speeds time-to-value to five days.
   
• SmartXchange provides marketers with a proven starting point for their marketing programs by granting them access to a library of best practices, programs and templates from successful campaigns implemented by the world’s most successful marketers.

“Being the largest player in the SMB segment is important inasmuch as it allows us to continue to invest in the technology and services that our clients demand,” concluded Kardon. “By selecting the industry leader, marketers are assured their marketing automation partner will continue to innovate for years to come.”

 

 

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