Eloqua Brings User Conference to Europe
Rapid Growth, Commitment to EMEA Customers Inspires Eloqua Experience Europe 2010
May 24, 2010
Eloqua, the marketing automation leader and provider of best practice expertise for marketers worldwide, is pleased to announce that it has exceeded the 150 customer milestone in Europe and now has more than 2,000 users across the region. As a result of the company’s extraordinary European growth and to extend its commitment to business in the region, Eloqua will host a major event for EMEA-based customers, Eloqua Experience Europe 2010, in June of this year.
The conference will present Eloqua’s vision for the marketing automation industry, outline business trends that will support future product developments, and offer best practice tactics on leveraging Eloqua’s solution as a revenue-driving system. Held on the 8th and 9th June at Altitude 360 London, the event will be a compelling opportunity for Eloqua’s customers to learn from others’ experiences and discover the best-practice secrets of Europe’s most effective marketers.
Bijan Bedroud, VP EMEA at Eloqua, comments: “We are thrilled that we have gained so much traction in the EMEA market over the past five years and Eloqua Experience Europe 2010 reflects our growth in the region. The event will help customers to better map the progress of their marketing automation processes and understand how lead scoring and nurturing programs improve customer experience, fill the sales funnel and, most importantly, generate revenue.”
As Eloqua enters its fifth year of operation in EMEA, it continues to attract major clients. Nestle Business Services Group, Harris Communications, Lansa and BasWare are all recent additions. It also continues to manage marketing automation and demand generation programmes for a host of other leading brands including Sony UK Ltd, Schroders, Messe Munchen, Novell, Dun & Bradstreet (D&B) and Colt Telecommunications.
Lawrence Mitchell, Marketing Director at Reed Business Information, adds: “Attending the Eloqua Experience Europe 2010 event will add insight into how we can get the most out of the system. Working together allows us to standardise processes and gain a more granular visibility of campaign performance. Above all, we are now able to measure the success of our marketing campaigns against our objectives and demonstrate how marketing is helping the company meet its commercial goals.”
To find out more about Eloqua Experience Europe, please visit http://www.eloquaexperience.com/. The event’s Twitter hashtag is #EE10Europe.
For more information about Eloqua events, blogs, research and product enhancements, follow the company on Twitter at @eloqua.