Eloqua and Kapost First to Integrate Content Marketing into Demand Generation

The Eloqua / Kapost integration makes it easy for businesses to see how individual pieces of content not only boost fans and followers, but also see which prospects consumed which content assets. By installing the Kapost App from the Eloqua AppCloud, Eloqua users can connect leads in their database to individual pieces of content published through the Kapost platform.

 

“I care about two things: the funnel and content marketing,” said Heidi Melin, Chief Marketing Officer of Eloqua. “Why? Because content is the fuel that drives prospects from one stage to the next. Our Kapost integration not only allows marketers to build a high performance content marketing machine, but it also gives them visibility into which leads are digesting their content. This is truly an industry first."

 

“Content is all the rage, but for many marketers it’s proven unwieldy,” Toby Murdock, CEO and co-Founder of Kapost, said. “By bringing our workflow and distribution platform together with the most powerful marketing automation solution out there, we’re giving marketers an unprecedented view into their content’s impact all the way down the chain, from awareness to social to how leads are responding.”

 

To mark their partnership, Eloqua and Kapost released a free eBook that calculates the return on investment for content marketing. Content Marketing ROI: Why Content Marketing Can Become Your Most Productive Channel explores the investment required to run a strategic content marketing program and identifies benefits marketers can expect to realize from that investment. The eBook compares the ROI of content marketing to paid search, which boasts the highest return of all digital marketing tactics. 

 

For information on the Eloqua and Kapost partnership, visit the Eloqua AppCloud. For more information on Eloqua’s content marketing program, view its popular “From Content to Customer” presentation.

About Eloqua

Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua's software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua's cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

next steps