Eloqua Wins 2011 Interactive Media Award

A pioneer in the marketing automation industry, Eloqua helped establish the vision for the new business category – Revenue Performance Management (RPM) in early 2010. The RPM microsite was created to provide the market with a one-stop educational resource dedicated entirely to this new category and the strategy behind it. The website serves as an interactive hub to teach visitors about the benefits of RPM through a mix of video, case studies, and reports.

 

The award-winning site, which was developed with Big Minnow, is divided into four clear and distinct categories related to RPM, including:

 

·Methodology – Defines RPM, why it’s important and how it can lead to accelerated revenue performance

·Solutions – Provides information on RPM solutions and how they work

·Evidence – Shows videos and case study testimonials from companies such as Taleo and  Splunk to demonstrate the ROI for RPM

·Validation – Grants access to RPM-related research from notable research firms in the industry

 

“Creating an entirely new business category is no easy task,” said Brian Kardon, CMO, Eloqua. “We’ve dedicated significant time and resources to evangelizing RPM’s benefits and as companies begin to research and adopt this strategy, tools like the RPM microsite become essential. We’re honored to be recognized by the Interactive Media Council for our efforts.”

 

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

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