CRM Magazine Names Eloqua 2009 Market Leader

September 03, 2009

VIENNA, VA – Eloqua’s leadership in marketing automation has been recognized by CRM Magazine in the publication’s eighth annual CRM Market Awards, among the most prestigious designations in the marketing software industry. The annual awards recognize the most powerful and effective solutions for customer relationships and the customer experience, from small business to the enterprise. Eloqua was officially named a Market Leader in the Marketing Solutions category.

The Market Leader award is the third in a row for Eloqua. Last year, CRM Magazine named the company a Market Leader in marketing automation, and in 2007, Eloqua was named one of the magazine’s “Rising Stars.”

“Eloqua’s recognition by CRM Magazine as a Market Leader is another validation of the power of the Eloqua platform,” said Joe Payne, CEO of Eloqua. “Eloqua is committed to transforming how marketing is done. It is gratifying to be acknowledged for our work.”

The Eloqua platform is the marketing software industry’s leading family of demand generation applications for businesses, from small companies to global enterprises, that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the marketing and sales functions of email, direct mail, prospect profiling, Web site analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

According to CRM Magazine, recipients of the CRM Market Awards are determined through an extensive three-month process and a proprietary rating formula that relies on industry analysts, financial and corporate information, product assessments, and customer satisfaction scores.

The 2009 CRM Market Awards were announced at the CRM Evolution 2009 conference at the Marriott Marquis in New York. The complete results are available in the September issue of CRM Magazine.