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Analyst Report Recognizes Eloqua as A Top Lead Management Automation Platform
Eloqua Receives Highest Scores for Lead Scoring, Lead Nurturing, Routing and Scalability
October 30, 2009
A new research report from analyst firm Forrester Research Inc. recognizes Eloqua for its leadership in lead management automation (LMA). The report, "B2B Lead Management Automation Market Overview” by Vice President and Principal Analyst Laura Ramos calls Eloqua “the inventor of the LMA category” with the “longest tenure and most impressive customer list among pure-plays.”
The report provides an overview of companies in the LMA space and offers B2B marketers important recommendations on how to choose the best solution for their needs. Ramos advises B2B marketers to “prioritize expertise over usability and simplicity” when selecting a solution. “B2B marketers must also select automation solutions that will capture and evolve best practices over time. This means picking solutions backed by proven vendor expertise, a vibrant community of marketing peers, and demonstrated know-how to solve complex issues related to campaign execution, results diagnosis and audience segmentation.”
Eloqua is listed first among a narrow group of pure-play LMA companies that offer sophisticated lead scoring, complex prospect profiling and multistep nurturing campaigns. The company received its highest marks in six key evaluation categories including lead scoring, routing, lead nurturing and scalability.
“As the founding company in this space, we have years of experience working with more than 600 companies worldwide,” said Joe Payne, marketing expert and CEO of Eloqua. “This base gives us tremendous expertise to provide our clients with proven best practices and allows us to draw from a global user community that is active and collaborative. Our focus on enabling and encouraging the sharing of ideas dramatically reduces our client’s the time to value.”
Eloqua is the category creator and most experienced provider of marketing automation solutions that help drive marketing and sales success. With a global user base of more than 30,000 marketing professionals in 33 countries, Eloqua is the recipient of many industry accolades and its executives are sought after speakers and considered thought leaders in the space.
About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
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