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DemandGen Report
“I do think it’s dangerous for companies to continually undercut one another as this begins to devalue marketing automation technology,” noted Paul Teshima, VP Product Marketing, Eloqua. “Vendors across the industry are putting tremendous amounts of time and money into their businesses and their products.
January 31, 2012:
E-Commerce Times
Google, Microsoft (Nasdaq: MSFT), and many others will have to respond to the changes Facebook makes that affect advertising, Eloqua Chief Privacy and Security Officer Dennis Dayman told the E-Commerce Times. "As I see this now," he said, "maybe this is why Google changed its privacy policy to allow for easier ability to share their demographic data between their product lines."
January 31, 2012:
Content 4 Demand
This is why when it was time to focus on “solving” Eloqua’s Facebook presence, I brought on board a company that specialized in “newsfeed optimization” for consumer brands – BrandGlue. Although the term newsfeed optimization may sound like social media geek-speak, it’s really not. It simply means coming up with ways to make sure what your company shares on Facebook is seen by as many of your Fans as possible.
January 26, 2012:
Tech News World
"The commission is under some extreme pressure to protect citizens' information, with all the data breaches we have seen over the past two years," Eloqua Chief Privacy and Security Officer Dennis Dayman told the E-Commerce Times.
January 26, 2012:
1to1 Magazine
According to Brian Kardon, CMO at Eloqua, this knack for personalization comes from reading digital body language in real time in an effort to personalize emails and websites, eliminating the spam trap of irrelevant messaging.
January 24, 2012:
EContent
We are seeing a whole new set of titles revolving around the discipline of content marketing, from chief content officers (ala Netflix), VPs of content marketing (ala Eloqua) and Content Evangelists (ala Cisco Systems).
January 23, 2012:
MyCustomer.com
Although more UK organisations are investing in social advertising, the market still lags far behind US adoption rates, finds a new survey conducted on behalf of Eloqua, a provider of on-demand Revenue Performance Management software.
January 19, 2012:
MarketingProfs
Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.)
January 19, 2012:
Fourth Source
While an increasing number of UK companies are investing in social advertising, the market still lags way behind US adoption rates, according to a new survey from Eloqua, the leading provider of on-demand Revenue Performance Management solutions.
January 18, 2012:
The Drum
34% of UK marketers do not current run, and are not planning to engage in, social media advertising, according to a small survey by Eloqua.
January 18, 2012:
MarketingTech Blog
This infographic, developed in a partnership between Eloqua and Jess3, walks us through history and the many events that triggered change for marketers.
January 16, 2012:
Econsultancy
It’s timely then, that Eloqua and data visualisation bods JESS3 have created an infographic based on the history of disruptive innovations in B2B marketing.
January 16, 2012:
1to1 Magazine
Joe Chernov, vice president of content marketing at Eloqua, defines content marketing as "the art of creating, distributing, and measuring share-worthy content that grows and engages an organization's audience, while deepening affinity for the brand."
January 16, 2012:
BtoB Magazine
Marketing automation company Eloqua Corp. this month is introducing a triggered direct-mail option as part of its services suite. The feature adds a potent new dimension to customer communications, Elle Woulfe, Eloqua senior marketing programs manager, said. “Our pilot test of this feature was a campaign for ourselves, targeting executives such as CEOs, CMOs and heads of sales,” Woulfe said.
January 16, 2012:
Software Advice
I talked with Brian Kardon, CMO of Eloqua, about the future of marketing automation. (Eloqua, arguably the top-performing marketing automation company, serves B2C as well as B2B clients.)
January 12, 2012:
The Wall
So, before you hit “send” on the email containing your killer Facebook marketing plan, make sure it does not include any of these stumbles, derived from an Eloqua and BrandGlue study called “10 Ways to ‘Solve’ Facebook for B2B”:”
January 12, 2012:
The B2B Guide to Social Media
For more tips and tricks, feel free to read our ‘10 Ways to Solve Facebook for B2B’ case study and start optimising your Facebook page today.
January 12, 2012:
B2B Marketing
Marketing automation provider, Eloqua has partnered with creative agency JESS3 to create ‘The history of disruptive innovations in B2B marketing’ infographic.The infographic covers game changing innovations from 800 AD – 2011 covering the first tradeshows to the birth of smartphones. It is broken down into four topics, communications, computing, the web and social.
January 10, 2012:
Forbes
Joe Payne, CEO of Eloqua: “Just as mass synchronization (Dropbox, iCloud, Evernote) is the trend on the consumer Web, we will soon see the emergence of a completely connected cloud for businesses.
January 09, 2012:
B2B Marketing
Dennis Dayman, chief security and privacy officer, Eloqua “The growing trend that will continue into 2012 is marketers are realising they cannot simply ‘batch and blast’ everyone in their database.
January 04, 2012:
Content Marketing Institute
Certainly there are more than 20 star women in content marketing, and this list isn’t meant to be the finish line. It’s the starting block.
January 03, 2012:
DemandGen Report
“Driving top-line growth is the universal C-suite challenge, which is why Revenue Performance Management immediately caught on so quickly,” noted Eloqua CEO Joe Payne, of the emerging category. “Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears.
January 02, 2012:
1to1 Magazine
Once companies show that they care about their customers' privacy and have their best interests in mind, clients are more likely to share information because they know it will be used responsibly, says Dennis Dayman, chief privacy and security officer at Eloqua.
December 28, 2011:
Enterprise Apps Today
Paul Teshima, senior vice president of Product Management, Eloqua, expects to see buyer/contact profiles augmented to include not only "who you are" and "what you are interested in” but also "who do you trust." This is increasingly important because of the rise of social media. “We believe that understanding the many social identities of a buyer or customer will become extremely important this year,” said Teshima.
December 28, 2011:
Business News Daily
"We see a shortage of people who possess marketing skill sets and an understanding of the enabling technology," said Brian Kardon, chief marketing officer of Eloqua, a provider of on-demand revenue performance management solutions.
December 26, 2011:
1to1 Magazine
Real engagement happens when marketers learn buyers' interests from their digital body language and create one-to-one experiences that lead to greater engagement and conversion." – Brian Kardon, CMO, Eloqua
December 23, 2011:
Content Marketing Institute
We are working on much more adventurous, experimental content for 2012. It’ll be a very different Eloqua when it comes to content marketing.
December 22, 2011:
Mashable
Eloqua has an active and creative SlideShare channel – so creative, in fact, that SlideShare features Eloqua’s channel as an example of an effective Platinum page. Through Eloqua’s SlideShare Cloud Connector, the company automatically populates its demand generation database with profile information from anyone who completes a form on its SlideShare channel.
December 19, 2011:
Smart Insights
Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages.
December 18, 2011:
B2B Marcom Writer Blog
With all of this in mind, I was particularly interested in the new report from Eloqua — 10 Ways to “Solve” Facebook for B2B. After reading it, I had a few questions, which Joe Chernov, VP of Content Marketing, was happy to answer.
December 16, 2011:
Marketing Clout
There is no better example than Eloqua – the champion of content marketing. After all content fuels the very product they sell. Nevertheless the team there took some very bold decisions not least to: - carve out an entirely new niche – Revenue Performance Management (normally reserved for the analysts)
December 15, 2011:
Smart Insights
The content marketing grid from Eloqua: An excellent way of thinking through how and prioritising content marketing for B2B or B2C markets.
December 14, 2011:
BtoB Magazine
This brings us to marketing automation. Eloqua launched a social media suite this summer.
December 13, 2011:
DemandGen Report
That was this year’s mandate for marketing automation providers: create a central place, in the cloud, where all the various tools marketers implement can talk to each other. It was the reason we created the Eloqua AppCloud.
December 13, 2011:
Customer Experience Matrix
Among B2B vendors, Eloqua is the poster child for this approach.
December 09, 2011:
Fast Company
Brian Kardon, CMO at Eloqua, echoes Lee’s call for hard marketing data, arguing that traditional measures like “awareness, usage, and perceptions” are meaningless to CEOs. Instead, he prescribes a real-time dashboard that monitors “how marketing is contributing to closed business.”
December 08, 2011:
Jay Baer's Convince & Convert
Third, they create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building.
December 05, 2011:
Vocus Blog
Of course, everyone needs a hand getting it right. So we brought in four of our favorite content marketing experts to help: Joe Chernov (Eloqua), Ann Handley (MarketingProfs), Scott Stratten (Unmarketing) and Adam Singer (TheFutureBuzz).The result: a treasury of 15 solid gold content marketing tips.
December 05, 2011:
informIT
Joe Chernov is vice president of content marketing at Eloqua. He defines his own responsibilities thusly:“My role is to identify content that will be valuable and share-worthy to the company’s audience and to figure out how to procure that. Do you have resources in-house, the skill set, to collaborate with the demand team, then to distribute content through channels that make most sense?
December 02, 2011:
Mashable
“Social media allows marketers to two things they couldn’t do before: scale one-to-one conversations and publish their own content without a media partner,” says Joe Chernov, VP of Content Marketing at Eloqua, a marketing automation firm.
December 02, 2011:
Mashable
Eloque came out with a free ebook, The Grande Guide to B2B Content Marketing, a helpful read when it comes to content marketing. Plus, it’s useful for deciding which platforms you should employ and how to effectively use them.
December 02, 2011:
WOMMA
Eloqua, with the aid of JESS3 and PageLever, developed a great presentation deck for B2B marketers who yearn for vibrant Facebook engagement.
December 02, 2011:
Guerrilla Blog
Facebook seems so simple that many brands venture into that world without too much thought. Eloqua, JESS3 and BrandGlue just published a nice presentation on how to solve Facebook for business to business.
December 02, 2011:
Netimperative
Eloqua’s newest Slideshare presentation, “10 Ways to ‘Solve’ Facebook for B2B” highlights 10 actionable tips – real things m,arketers can start (or stop) doing to make a measurable difference in Facebook marketing efforts.
December 01, 2011:
The Marketing Technology Blog
The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work!
December 01, 2011:
BtoB Magazine
To marketers, this might seem to be an indication that they can relax a little in their fight against phishing scams; but that couldn't be further from the truth said Dennis Dayman, chief privacy and security officer at marketing automation provider Eloqua Corp.
December 01, 2011:
VentureBeat
Marketing automation firm Eloqua is the “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how the basic SaaS services his company provides are transforming business.
November 30, 2011:
TheNextWeb
BrandGlue, a Facebook marketing firm, went to work to help Eloqua‘s Facebook engagement. The results? A community growth of over 2,500%, an increase in Facebook-referred traffic by over 150% and Fan engagement that is over 3x the industry normal.
November 30, 2011:
Pinpoint Social
Marketing automation leader Eloqua and Facebook analytics tool PageLever (which we use on our Pages) have published a great little presentation featuring 10 Ways to “Solve” Facebook for B2B. There findings are based on Eloqua’s own experiment in growing their Facebook Page 2,500%.
November 29, 2011:
DemandGen Report
Eloqua recently honored the winners of its 2011 Markie Awards. The awards celebrate outstanding achievements in marketing and revenue generation.
November 29, 2011:
CloudBeat
“We couldn’t have existed before the cloud,” Eloqua CEO Joe Payne told me recently. His company uses at least a dozen cloud-based services, including Salesforce.com and his own company’s marketing automation tools, but also including cloud-based Web-conferencing, accounting, contract management, payroll processing, software version control, collaboration, recruiting and training.
November 28, 2011:
1to1 Magazine
Because prospecting has moved to the individual level, every rep must maintain a detailed LinkedIn profile and connect with colleagues and customers, says Melissa Madian, senior director of worldwide field enablement at Eloqua.
November 28, 2011:
B2B Marketing
“Those that are really successful are learning to become more joined-up in their thinking,” points out Elle Woulfe, senior marketing programmes manager at Eloqua. “The technology alone won’t solve the problem. You need the right process.”
November 23, 2011:
ClickZ
If we stick with our snail mail analogy, a bounce could easily be compared to a letter marked "return to sender."
November 18, 2011:
Web Strategy
Lately, we’ve seen a heavy output of infographics from Eloqua (a client) which is used to reach influencers, tap into their egos, and get them to trigger discussions.
November 15, 2011:
DemandGen Report
Eloqua CEO Joe Payne highlights key themes from the company's customer conference in San Francisco, including social, mobile & app integration to drive revenue.
November 09, 2011:
MarketingSherpa
To help navigate this landscape, we turned to two experts representing marketing automation software vendors -- Adam Blitzer, Chief Operating Officer and co-founder, Pardot; and Dennis Dayman, Chief Privacy and Security Officer, Eloqua
November 07, 2011:
Financial Post
As the Manager of Talent Acquisition at Eloqua, renowned for helping companies automate the process for finding client leads, you would be right to expect that Susan Nagy and her team of enthusiastic recruiters are at the leading-edge of securing employee leads.
November 04, 2011:
Create and Accelerate: The Televerde blog
I had the pleasure of attending Eloqua Experience (EE) again this year on behalf of Televerde, this time as an Eloqua partner - here are my top 10 observations:
November 04, 2011:
Figaro Digital
Joe Chernov, VP of Marketing at Eloqua, introduces content marketing and explains how it can help improve your business.
November 01, 2011:
B2B Marketing
Marketers have a tough job on their hands: Confidence in what we say is diminishing; a buyer’s access to independent experts is a tweet away; and social channels are so noisy that it feels impossible to be heard.
November 01, 2011:
DemandGen Report
Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua.
November 01, 2011:
Internet Retailing
"The newsfeed and profile are about to become far more separated and segmented than what users see today," comments Jesse Noyes, Corporate Reporter of revenue performance management provider Eloqua.
November 01, 2011:
Database Marketing (UK)
"An indication of a company ready for a scoring program is one where the sales team complain that marketing hands over 'rubbish' leads" Sylvia Jensen, Director of Marketing, Eloqua
October 24, 2011:
1to1 Magazine
For example, because companies can now monitor what customers do online, they can determine key influencers and who consumers trust the most, says Steve Woods, CTO at Eloqua.
October 24, 2011:
Marketing Automation Times
Our biggest initiative is our Revenue Suite. In the past, marketing automation has been about open rates, click rates and the CEO does not care. They care about how marketing drives sales.
October 21, 2011:
DemandGen Report
Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.
October 18, 2011:
DemandGen Report
“We’re seeing adoption across both [enterprise and SMB] levels,” Kardon noted. “Marketing automation adoption is not necessarily enterprise versus SMB, but it has to do with the sophistication level of the company, specifically the marketing department.
October 17, 2011:
1to1 Magazine
As Eloqua's Andrew Moravick wrote in a recent blog post: "ROI arrives in the form of brand advocates, engaged customers, leads generated and carving out a thought leadership role in your industry. Don't let greed get in the way of building great relationships."
October 15, 2011:
Forbes
Joe Payne, Chairman and CEO of Eloqua, a marketing automation and revenue performance management platform vendor, believes the Social Enterprise big “T” transformation is rooted in four tenets: New leadership models, the Buyers Journey, alignment and technology.
October 14, 2011:
Software Advice
Lead nurturing is a fairly mature concept at this point, but I like the simple and effective definition given by Eloqua in their Grande Guide to Lead Nurturing: “At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy."
October 12, 2011:
A Content Marketing Autopsy of a Popular Infographic
Taking this a step further, even though the creator selected a trustworthy source, infographics tend to benefit from multiple data sets.
October 11, 2011:
B2B Marketing Insider
According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age…
October 11, 2011:
1to1 Magazine
1to1 Media's Tom Hoffman speaks with Brian Kardon, Chief Marketing Officer at Eloqua, about the need for companies to move beyond monitoring customers' social comments to integrating social into your organization's marketing strategy.
October 10, 2011:
Social Media PR Solutions
Brand Awareness – The Content Grid, created by JESS3 on behalf of Eloqua, has been one of the more popular infographics published in the last year. Here are some awareness metrics published by Eloqua regarding this infographic: 1168 tweets, 722 inbound links, 58 blog articles mentioning the infographic and 3003 offsite views.
October 07, 2011:
Marketing TechBlog
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand.
October 06, 2011:
MarketingProfs
This post is excerpted from a fantastic resource for content marketers called the Grande Guide to B2B Content Marketing, released by Eloqua this week.
October 04, 2011:
Content Marketing Institute
Whether you are new to content marketing or have been practicing it for a while, here’s a great new resource for you: The Grande Guide to B2B Content Marketing from Eloqua.
October 03, 2011:
BtoB Magazine
Coinciding with the EU rule, Eloqua announced new “strict mode” features in its Eloqua10 marketing suite: automating the process of requesting opt-in consent from online visitors and automatically updating customer databases with contacts' opt-in statuses, regardless of the recipient's country.
October 03, 2011:
E-Marketing Performance
If you’re among the uninitiated with content marketing and feeling the pressure to ‘just do it,’ there are scores of excellent books, webinars, e-books and blog posts for your learning pleasure. But, if you don’t have time for that kind of full-blown affair, the Grande Guide to B2B Content Marketing.
October 01, 2011:
DM News
"It used to be that marketers would test new campaign ideas with focus groups or interviews, but social media allows you to get fast feedback from your potential target audience," says Brian Kardon, CMO of marketing services company Eloqua.
September 30, 2011:
Business Insider
According to Jesse Noyes at Eloqua, the changes are “a potential plus for brands that can cut through the noise by posting high quality content. People who ‘like’ a brand might see published content in the less noisy space, but only if the brand is strategic about what they push out.”
September 28, 2011:
Target Marketing
Dayman says: "Relevancy matters even more with today's webmail providers, like Google, Yahoo and Microsoft [Windows] Live who all have launched systems that measure not only complaints, but also how users interact with email.
September 28, 2011:
UTalkMarketing
“Facebook is trying to make the newsfeed less noisy,” explains Jesse Noyes, corporate reporter at Eloqua. “Smaller activities, like a friend commenting on another friend’s status update, will be condensed in the ticker, while bigger events, such as posting a photo, will get better real estate,” he adds.
September 27, 2011:
Marketing Interactions
However, the Real World Marketing Syllabus, presented by Brian Kardon of Eloqua is here to help all of us.
September 27, 2011:
DemandGen Report
However, Williams noted that “budget and bodies” are no longer the only hurdles Eloqua’s customers face in developing a lead gen strategy. “In the digital age, those core hurdles are joined by many others, such as having adequate content to feed a demand gen machine that relies on a constant flow of engaging messages,” Williams said.
September 27, 2011:
DemandGen Report
Eloqua today released the “Real World Marketing Syllabus,” designed as an educational guide to delivers lessons and lectures from real-world marketing experts. Structured like a college course, the syllabus covers a diverse range of topics — from startup marketing to the role of SEO — with resources developed by leading marketers working in today’s constantly evolving marketplace.
September 27, 2011:
Open View Blog
Just last week, Eloqua released The Blog Tree: New Growth, an updated version of its classic infographic.
September 27, 2011:
Savvy B2B Marketing
The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. Fruit for Your RSS Feed we are giddy as school girls!
September 26, 2011:
crm search
Leveraging culture as a predecessor and highly synergistic compliment to business strategy, implementing a go to market business model based on continuous customer success and championing the best practices of the most successful customers for the benefit of all customers are just a few of the actions of industry leader Eloqua, and its tenured CEO, Joe Payne.
September 24, 2011:
Social Web Thing
Eloqua and JESS3 are positioning and I would go as far to say, fast establishing themselves as content marketing leaders with these efforts.
September 23, 2011:
The Wall
A nice infographic here from Eloqua and JESS3. They’ve collaborated and created an infographic called The Blog Tree: New Growth, which celebrates a very important group of bloggers. New ones.
September 23, 2011:
Cool Infographics
Eloqua and JESS3 have partnered again to design The Blog Tree: New Growth (building on the success of the original Blog Tree infographic project from last year).
September 22, 2011:
Content Marketing Institute
Although I may have invested a disproportional amount of time on a limited number of deliverables, the performance of those high-touch materials was even more imbalanced. The Content Grid infographic and our Social Media ProBook were responsible for hundreds of articles, thousands of tweets, dozens (and dozens!) of qualified leads, and a whole bunch of calls from clients asking, “How can we do this stuff too?”
September 22, 2011:
Social Media B2B
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. We were happy to be included in that original graphic.They just updated the graphic as The Blog Tree – New Growth, and we are more excited to be included in this year’s model.
September 22, 2011:
DemandGen Report
CEO Joe Payne shared more details about how the company, a Titanium Dreamforce sponsor, is focused on how to use social profiling on a macro level, as well as how segmenting can help increase campaign efficiency. Payne delved deeper into the new products announced at the show, including Revenue Suite and Social Suite.
September 22, 2011:
d custom blog
Recently we shared the content grid every marketer should use, a big hit at Content Marketing World. This week Eloqua and Jess3 released the sequel to their Blog Tree, a collection of noteworthy marketing blogs.
September 22, 2011:
B2B Marketing Insider
They followed the Content Grid with the highly successful Blog Tree and have just announced an update: the New Blog Tree.
September 21, 2011:
B2Bbloggers
Today, it is in the form of an infographic from marketing automation vendor, Eloqua and JESS3, called “The Blog Tree: New Growth,” and it’s a follow up to last year’s original Blog Tree from the same duo.
September 21, 2011:
Edelman Digital
I recently had an opportunity to catch up with Joe Chernov—Joe is the VP of Content Marketing for Eloqua, Co-chair of WOMMA member ethics panel and also the brain behind the “Blog Tree” series of infographics.
September 21, 2011:
Lewis PR 360
So we were pleased to see Eloqua develop their second iteration of the already well-known blog tree (here is the first one in case you missed it). The purpose of this was to fuse creative content with relationship building, a unique and clever use of the medium.
September 21, 2011:
Webbiquity
The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree.
September 21, 2011:
Compendium
This week, content marketing superstars Eloqua and JESS3 released their second annual Blog Tree infographic.
September 20, 2011:
Econsultancy
Last week Eloqua’s Joel Rothman tried to determine if a higher Klout score affected conversion rates by mapping users with high scores and comparing their ability to spread a message compared to their low-scoring counterparts.
September 20, 2011:
BtoB Magazine
Anyone who's spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action, notes Jesse Noyes on the Eloqua blog.
September 15, 2011:
Search Engine Watch
Simply put, lead nurturing is the perfect complement to SEO because while search fills the “big end” of the purchase funnel, nurturing helps move prospects down to the “small end.” For more information on this subject, download Eloqua’s free guide to lead nurturing.
September 15, 2011:
UTalkMarketing
“Promoted tweets are an interesting line of business for Twitter. The advertiser [though] must make certain that he or she is sharing content that is not only relevant to the query the ad is being served against, but also delivers valuable, non-promotional content to the viewer”, says Joe Chernov, vice president of content marketing at revenue management firm Eloqua. “Advertising in social media in a manner consistent with the social mores of the community is a delicate line for marketers to tread,” he adds.
September 13, 2011:
dcTechSource.com
As one of the companies that submitted an entry to the 2011 dcTechSource.com Technology Leadership Awards, we thought Eloqua deserved a closer look as a leading tech company in the DC area.
September 12, 2011:
SME Web
If you are anything like my friend you "wear a lot of hats" in your organisation, and turning social media into a source of new business is one of many. Following are the four "classes" of social media metrics you should be sure to track.
September 12, 2011:
B2B Marketing
B2B communications company TalkTalk Business has selected Eloqua to improve its lead management and demand generation performance.TalkTalk Business, formerly Opal, has adopted Eloqua’s platform as part of its wider efforts to enjoy more streamlined marketing procedures.
September 12, 2011:
CloudPro
Steven Woods, chief technology officer, at Eloqua says this means that organisations had to dedicate resources to define how the data was structured in the past. "It’s a skilled task that requires a business intelligence background for the person modelling that data, and a number of organisations don’t have the budget for this."
September 05, 2011:
1to1 Magazine
According to some industry experts, the task of integrating and responding consistently to feedback from social and traditional channels is posing challenges for many organizations. More specifically, communicating with brand consistency across channels is nearly impossible. "It's a mess," says Joe Chernov, vice president of content marketing at Eloqua, about the discord between social service and traditional service.
September 02, 2011:
CloudPro
Stuart Wheldon, senior director of customer success and strategy at Eloqua, agrees with Weatherall’s viewpoint. "I think that marketing has historically been seen as the last frontier to be operationalised”, he says. He thinks this is because "IT has been very focused on the infrastructure in order to run the whole business, and managed it from the same area, but with the shift online marketing now plays a bigger role.”
September 01, 2011:
Smart Insights
Working with other experts in your field enables you to ’stand on the shoulder of giants’. The recent Eloqua Social ProBook (an ebook) is a great example of this. With an idea and a design team at hand, Eloqua were able to create a phenomenal crowdsource piece that was marketed, and self-marketed, around the web.
September 01, 2011:
Business Cloud 9
Revenue Performance Management specialist Eloqua has launched a new suite of social media applications for the company’s marketing automation platform that allow B2B marketers to consider an individual’s social persona when capturing, tracking and scoring leads.
September 01, 2011:
CRM Magazine
Of these, the one that is likely to have the most impact is the social sign-on, according to Eloqua Chief Marketing Officer Brian Kardon. He says 90 percent of the time, people cancel out when they get to a sign-in screen that requires them to fill in a form. With social sign on, "your form auto completes right from your social profiles," he says.
August 31, 2011:
BtoB Magazine
Marketing automation software provider Eloqua has introduced a new suite of social media features for its marketing automation platform. The announcement was made at the Salesforce.com Dreamforce Conference.
August 31, 2011:
MyCustomer.com
Revenue Performance Management specialist Eloqua has launched a new suite of social media applications for the company’s marketing automation platform.
August 29, 2011:
Entrepreneur
As Scott notes in the book, Eloqua told him that emailing the blog post convinced a number of Market2Lead customers to become Eloqua clients, generating about $1 million in new business.
August 25, 2011:
VentureBeat
So we invited Joe Chernov, vice president of content marketing at Eloqua, to join us in a Q&A.
August 25, 2011:
tech vibes
The VP of Content Marketing at Eloqua, Joe Chernov, uploaded a great slideshow on the subject to SlideShare that has accumulated over 42,000 views in a week.
August 24, 2011:
VentureBeat
This next step in marketing automation’s evolution is called Revenue Performance Management (RPM), a technology-enabled business strategy for managing a company’s interactions with buyers throughout the entire purchase process.
August 23, 2011:
CRM Magazine
Eloqua recently released the Grande Guide to Social Advertising to help marketers navigate Facebook, Twitter, LinkedIn, SlideShare, and Geolocation. The free e-book also highlights common pitfalls among advertisers.
August 23, 2011:
Social Times
The Grade Guide to Social Advertising, published by marketing automation firm Eloqua, responds to core questions on social advertising — what is it, why it’s important and how to make it work.
August 17, 2011:
Search Engine Watch
The "Social Media ProBook" (#ProBook), by Eloqua and JESS3, is a 42-page e-book written by 20 of the most influential figures in social media and public relations. It was introduced earlier this summer.
August 10, 2011:
Direct Marketing News
Lead nurturing is about cultivating leads that aren't ready to buy and keeping prospects engaged by providing relevant content. This answers what lead nurturing is, but raises questions about who these prospects are that you'll be nurturing, where they'll be in the buying process, how you'll facilitate the buyers' journey, and why you'll embark on this process.
August 02, 2011:
DemandGen Report
No company has it all figured out just yet. Even at Eloqua, where we pride ourselves on being at the front of this movement, we too sometimes find ourselves caught in the tug-o-war between social and demand. This is why we created The Content Grid v2 infographic. We wanted to document our vision for the idea content marketing model, and then share it with other marketers who might be able to benefit from the visualized framework.
August 01, 2011:
BtoB Magazine
Marketing automation software company Eloqua has introduced Eloqua Revenue Suite, a set of applications and services designed to help businesses increase revenue and predict future growth.
July 29, 2011:
B2B Marketing
Marketing automation giant Eloqua, has launched Eloqua Revenue Suite; designed to help increase revenue and accurately predict future growth. Using dashboards and real-time benchmarking data, businesses can track, analyse and increase growth through the revenue cycle.
July 28, 2011:
Database Marketing (UK)
On-demand Revenue Performance Management solutions provider Eloqua has introduced the Eloqua Revenue Suite, a rich set of applications and services created to “help businesses increase revenue and more accurately predict future growth”.
July 27, 2011:
radian6 blog
But there’s a new body language developing, body language that you might not even be aware you are projecting, and yes, as mentioned above, it’s gone digital. Steven Woods wrote the book on digital body language, appropriately titled “Digital Body Language – Deciphering Customer Intentions in an Online World” and he’s here today to share his thoughts on DBL with all of us.
July 26, 2011:
DemandGen Report
Several vendors reported June was their strongest month ever in terms of adding new customers, and leading providers reached further milestones in their growth.For example, Eloqua surpassed the 1,000-customer mark, bringing its total user base to about 80,000.
July 26, 2011:
DemandGen Report
As Woods notes in his newly released “Revenue Engine,” book: “We know must recognize that buyers are in near-total control of their own buying process and the information those buying processes require. We can look to guide, influence and facilitate those buying processes, but we can no longer force them to happen or create them.”
July 26, 2011:
Smart Business
“The first step is understanding: Are your customers there? Are they participating in those channels?” says Jennifer Horton, best practice consultant in the customer success and strategy group at Eloqua.
July 20, 2011:
Canada Business Review
Steven Woods, the Chief Technology Officer of Eloqua, the leading provider of on-demand Revenue Performance Management solutions founded in Toronto thinks ON24’s solutions are exactly what it needs. “At Eloqua, we are leveraging this technology to give our clients a clear view of their buyers throughout the entire webcast process,” said Woods.
July 18, 2011:
BtoB Magazine
From search and events to webinars and direct mail, most of the leads you generate probably aren't much more than hand-raisers. While they've shown some interest, and might even fit your buyer profile, chances are they're still in the very early stages of evaluation.
July 18, 2011:
Chief Marketing Technologist
I've been a fan of Steven's since his first book on the transformation of sales and marketing, Digital Body Language. He now has a new book — Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage — that continues this discussion on the new marketing.
July 15, 2011:
MarketingProfs
Lead nurturing presentation by Elle Woulfe
July 14, 2011:
BtoB Magazine
Eloqua explores this idea in its version of an updated “funnel,” The Content Grid. But what if we pushed our thinking even more, beyond the buying process? What would our “funnel” look like then? How might Eloqua’s Content Grid be expanded to encompass the entire customer lifecycle? How might that impact our retention programs?
July 14, 2011:
Whiz Bang Pow Wow
The ProBook should yield at least one ah-ha moment, as well as something that will move you to fire off a message of disagreement with one of the contributors.
July 13, 2011:
Cool Infographics
First, The Content Grid v2 is a cool, new infographic collaboration between Eloqua and JESS3. The infographic maps out the different ways that companies can deliver information to potential customers, how that content can effect the buying process and the different distribution channels for that information.
July 12, 2011:
Marketing Interactions
Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.
July 11, 2011:
B2Bbuzz
As the CMO of Eloqua, I’ve had the privilege of meeting and working with some truly great marketing leaders. Over time, I’ve catalogued the qualities that make these marketers such outstanding leaders.
July 07, 2011:
Web Strategy
I like what Joe Chernov at Eloqua did, I think he’s doing some of the most interesting stuff in this space when it comes to marketing in new mediums, he created a Probook that has elements of stories, data, graphics, in a deeper format.
July 06, 2011:
The AppGap
Eloqua and JESS3 have published The Social Media ProBook. It is a free (42 page) e-book written for professionals who are looking to better manage and measure their social marketing efforts.
June 29, 2011:
The Next Web
So how do you go about handling social from the corporate perspective? There’s certainly not a rulebook, set in stone. Fortunately, thanks to the kind folks at Eloqua and JESS3, there is the ProBook.
June 29, 2011:
The Social Media Marketing Blog
#ProBook is the brainchild of Joe Chernov and the team at Eloqua and JESS3 - a team I've had the privilege of working with previously on this site. They were responsible for The Social Media Playbook, the Blog Tree, and a little cartoon about hashtags.
June 29, 2011:
Rocket Watcher
This was inspired in part by Eloqua’s excellent Content Grid which maps content types to a buyer progression. I thought to myself “Hey I should map that for launch marketing activities over the different stages of a launch and make it look way uglier!” and here we are.
June 29, 2011:
the future buzz
But style without substance is fluff. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals. Reading through the contributions (including Jeremiah Owyang, Steve Rubel, Sarah Evans, among others) it’s clear this is a must-read.
June 29, 2011:
RR Sarah Evans.com
Looking for your next social media resource? Then look no further than The Social Media Probook (#Probook), launched today from Eloqua and JESS3. It’s a a 42-page free (yes, free!) e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries.
June 29, 2011:
Customer Experience Matrix
That Eloqua sees itself as the center of a marketing infrastructure isn’t surprising, although it does show how far we've traveled from the once-common view of marketing automation as an auxiliary to the sales automation “system of record”.
June 28, 2011:
CMI
Last June, Eloqua and JESS3 collaborated to produce the industry’s first content marketing infographic, called The Content Grid, which was billed as “a model for content marketing.”
June 28, 2011:
The Measurement Standard
This infographic from Eloqua is such an elegant way to present a lot of information at once. It succinctly organizes and displays the process by which “Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers.”
June 28, 2011:
Hoover's Break Room
In honor of Social Media Day (June 30), Hoover’s Break Room asked Eloqua’s vice president of content marketing, Joe Chernov, to share his thoughts about social media–now and in the future.
June 24, 2011:
Smart Insights
We’re big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well – it’s gold standard stuff in terms of best practise.
June 24, 2011:
Neville's Posterous
The Content Grid v2 picks up where its predecessor left off. Intact is the prescriptive connection between content type and distribution channel.
June 24, 2011:
DemandGen Report
At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.” Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24.
June 24, 2011:
JESS3
JESS3 partnered with Eloqua one year ago to create the award-winning, The Content Grid. After a big year of continued collaboration between JESS3 and Eloqua and Eloqua, we decided it was time to update. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success.
June 23, 2011:
I Love Charts
The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing.
June 23, 2011:
Mark Mapstone
Massive! And insightful. The gorgeous graphic comes from the talented pixel fingers & glue brains of Jess3 by way of Eloqua and is a follow to the first Content Marketing Infographic.
June 23, 2011:
MyCustomer.com
The Content Grid v2 picks up where its predecessor left off. Intact is the prescriptive connection between content type and distribution channel. New is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs.
June 23, 2011:
Duct Tape Marketing
If content is to become the foundation of your overall marketing activities, as a way to be found, educate and build trust, then you have to think big picture about what your content will look like collectively rather than piece by piece.
June 23, 2011:
Blogging with Beth
If you’re looking for content ideas, check out this cool diagram from the folks at Eloqua and JESS3 that John includes at the end of his post - it gives you a ton of ideas for types of content to create!
June 23, 2011:
DreamGrow Social Media
Eloqua published great infographic on the content marketing The Content Grid version 2. It gives an easy to understand visual overview of content markeng and how content can be used in different stages of sales and lead generation.
June 23, 2011:
Lithium Lithosphere
Today, Eloqua announced its Appcloud, the first Online Marketplace for Third-Party B2B Marketing Applications in the Cloud. Lithium is proud to be part of this marketplace and is featured here .
June 23, 2011:
B2B Marketing
On his company blog, Joe Chernov, VP of Content Marketing at Eloqua talks about the changes in content marketing over the last 12 months. He says, “You can tell a lot about an industry by the questions people ask about it. Today, fewer people ask, ‘How can I get started in content marketing?’ and more probe, ‘How can I operationalise it?’ These are good signs.”
June 23, 2011:
The Big Picture
JESS3 and Eloqua's Content Grid v2 was featured in this influential site for Wall Street money managers.
June 23, 2011:
ClickZ
From Brian Kardon, chief marketing officer, Eloqua: What is a lead? What is a sales-ready lead? What is the ideal customer profile? These important (and often difficult) questions need to be addressed and definitions need to be agreed upon.
June 22, 2011:
Marketing Conversation
Today Eloqua joins the AppCloud crew, creating a hub for B2B marketing applications and enabling them to connect directly with Eloqua’s platform. Its new marketplace includes free connections to Lithium Technologies, Jigsaw, ON24 and more than 20 other leading social, data and conferencing applications.
June 22, 2011:
Content Cheerleader
In the second half of 2010 marketing automation software company Eloqua reported $2.5 million in sales generated from clients who downloaded their online content.
June 22, 2011:
BtoB
Marketing automation company Eloqua has launched on online marketplace of b2b marketing applications that complement and can be connected directly to the Eloqua revenue performance management platform.
June 22, 2011:
Elevation
e1evation, llc [pronounced elevation] is an international consulting firm that helps businesses, non-profits and academic institutions with marketing, sales and technology solutions.
June 22, 2011:
Forbes
Infographics are everywhere: They pop up in your Twitter feed, on your Facebook wall, in blogs, in print publications — even your Mom might have forwarded you one. So what exactly are infographics, and why are they such a big deal right now?
June 21, 2011:
ClickZ
At its core, the brand embrace is literally about bringing your target audience and customers into your lasting marketing embrace. In doing this, they build their own direct channels to consumers and in many cases bypass media gate keepers and their fees.
June 21, 2011:
B2B Marketing
Eloqua has announced the launch of its cloud based online market place for B2B applications, Eloqua AppCloud. Its AppCloud is designed to be a hub for B2B applications that connect with Eloqua’s Revenue Performance Management (RPM) platform.
June 21, 2011:
Econsultancy
LONDON – June 21, 2011 – Today at Eloqua Experience Europe 2011, Eloqua CEO Joe Payne announced the “Eloqua AppCloud,” a first-of-its-kind online marketplace for B2B marketing applications.
June 17, 2011:
The Pulse Network
The Pulse Network features Eloqua CEO, Joe Payne.
June 15, 2011:
MarketingSherpa
This how-to looks at four successful content marketing tactics a marketing automation company uses to create buzz, generate leads and drive revenue. And find out how a corporate journalist can help build your brand.
June 14, 2011:
Webbiquity
Steve Woods, Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Among Steve’s observations and insights from the summit
June 14, 2011:
DemandGen Report
“The biggest hurdles that we see for marketers are: 1. Not having the proper CRM systemscontrol in place to adhere to the directive itself regardless of what countries enact; and 2. Having to gain explicit permission from users if some countries do not allow for browser consent such as automatic permission for cookies,” said Dennis Dayman, Chief Privacy & Security Officer, Eloqua.
June 03, 2011:
American Express Open Forum
Joe Chernov, VP of content marketing at marketing automation company Eloqua, suggests standardizing your keyword tags to ensure that the highest density of keywords is associated with your content.
June 02, 2011:
MarketingWeek
Despite the importance of synergy between these functions, many businesses are not aligning their marketing and sales teams’ activities as well as they could, according to new research by performance management company Eloqua.
June 02, 2011:
Retail Technology
Security expert Dennis Dayman examines the impact of the European e-Privacy compliance changes and how retailers can best stay compliant
June 01, 2011:
Diana Huff's B2B MarCom Writer Blog
I was *really* happy that Eloqua came out with their fabulous guide, The Grande Guide to Wikipedia.This guide, which is designed to be read in the time it takes to drink a cup of coffee, explains the ins and outs of Wikipedia.
May 31, 2011:
UTalkMarketing
Many CMOs are suffering from digital peer pressure to jump on the social media bandwagon, but it’s essential that they understand the basics before integrating social media into a company’s marketing strategy and demand generation efforts.
May 30, 2011:
Bloomberg Businessweek
The European Union has strict directives that prescribe how you can or can’t use or process personally identifiable information, like an individual’s e-mail or physical address. European data protection legislation is based on several directives to regulate the processing of personal data.
May 27, 2011:
InfoSecurity.com
The new European Union (EU) directive requiring companies to get permission before installing cookies on a person’s computer applies to US companies with operations in EU countries, said Dennis Dayman, chief privacy officer at Eloqua.
May 27, 2011:
The Conservative Blog
Companies like Eloqua have introduced new tools to enable opting in or out of cookies easily. However, all web browsers already let you opt-out of web sites setting cookies – it is a function long included in them.
May 25, 2011:
MarketingVox
May 25, 2011 is a significant day for businesses that are registered in the European Union and do any sort of online marketing: this is the day that the EU's privacy directive, which among other regulations requires websites to get visitors' consent to install cookies, goes into effect.
May 25, 2011:
destinationCRM.com
Eloqua, a provider of revenue performance management solutions, has released new features that help marketers comply with the European Union’s new Web and email tracking regulations. The legislation, which takes effect today, impacts every marketer or retailer that interacts electronically with customers and prospects based in the 28 countries that comprise the European Union.
May 25, 2011:
computing.co.uk
Dennis Dayman, e-privacy director at marketing company Eloqua, has been working closely with legislators to formulate the regulation and insists the change is a step in the right direction.
May 25, 2011:
CleverTouch Joined-Up Marketing Blog
While the EU privacy directive is another example of hastily written legislation, pushed through EU and UK government, with little or no discussion or dialogue with the marketing industry; it does serve to force marketers to be smarter in their campaigns and overall approach to targeting. Not only is an email marketing mentality of ‘spray and pray’ totally inadequate and flawed, it is now also illegal.
May 25, 2011:
WOMMA (Word of Mouth Marketing Association)
If you do work in the European Union, you need to examine the new end-user privacy directive. Here are the facts and misperceptions.
May 25, 2011:
Financial Times
“People are panicking a bit and wondering how this will mess up their analytics,” said Dennis Dayman, chief privacy officer at Eloqua, a company which provides technology to marketing companies.
May 24, 2011:
1to1 Media
Racing to get your company, product, or CEO profiled in a Wikipedia article comes with a significant lost opportunity cost. The opportunity you will lose is being heard at all. And as social interactions grow, this is one community that could easily be overlooked yet has great potential as an element of a customer engagement strategy.
May 24, 2011:
Real Business
New European privacy laws come into force as of May 25. Here's what you need to know.
May 24, 2011:
eWeek
Any company doing business in the European Union will be expected to comply with the EU’s new cookie law, except it’s unclear what that law is.
May 24, 2011:
AllThingsD.com
“Confusion and uncertainty” is how Dennis Dayman, chief privacy and security for Eloqua–a marketing automation provider that’s supplying tools to help Web sites offer data capture choices–described the situation. He noted that what makes things even harder is that requirements will vary from country to country.
May 24, 2011:
WashingtonExec
Eloqua, a “revenue performance management solutions” firm, announced yesterday it will be creating new “strict mode” features to help marketers comply with privacy tracking regulations mandated by the European Union. (EU)
May 23, 2011:
eWeek Europe
New regulations governing the use of website cookies come into force in the UK on 26 May. The new law is an amendment to the European Union’s Privacy and Electronic Communications Directive which will require anyone running a website in the UK to get explicit opt-in consent from their visitors in order to deploy cookies.
May 23, 2011:
B2BOnline
Twitter finished what MTV started in the 1980s by reducing our attention spans from minutes to microseconds. If you think capturing buyer attention is difficult, try keeping their attention. This elusiveness contributes to a downward spiral in marketer behavior. The less we feel we're being heard, the more noise we make until, ultimately, we find ourselves talking only to each other.
May 23, 2011:
B2B Marketing
Marketing automation vendor Eloqua has unveiled a new solution aimed to help marketers comply with new European privacy regulation. Named Strict Mode, it was developed to support companies dealing with the EU’s stricter privacy tracking regulations, due to take effect on May 25.
May 18, 2011:
BtoB Magazine
Recently Facebook made some changes to its photo-tagging feature, Jesse Noyes of Eloqua wrote on the Eloqua blog.
May 17, 2011:
DemandGen Report
Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written to deal with the proper issues at hand.
May 17, 2011:
Practical eCommerce
By putting marketing material into a small package and making it easy for busy executives to take along, Eloqua is using this new e-reader technology to get their marketing materials straight into the hands of their prospects.
May 16, 2011:
Forbes
Eloqua partnered once again with JESS3 and Wikipedia expert William Beutler to create “The Grande Guide to Wikipedia,” an e-book to help navigate the site’s 150+ rules, understand the terminology and avoid rookie mistakes.
May 16, 2011:
UTalkMarketing
Thinking of Wikipedia as a marketing opportunity is a paradox. Although a Wikipedia article can be valuable to your marketing efforts, deliberately trying to use it as a marketing channel is certain to backfire. In this way it’s a little like dating: the harder you try to find a partner, the fewer romantic dinners you’ll find yourself enjoying.
May 11, 2011:
Social Media Marketing Magazine
#15: Brian Kardon Chief Marketing Officer at Eloqua
May 11, 2011:
BtoB Magazine
We use Eloqua to make us aware of prospect behavior that shows interest, such as opening of emails or visiting our website, and we also solicit our customer base for referrals.
May 10, 2011:
BMS
"Marketing's relationship with revenue has long centred on correlation," noted Stuart Wheldon, senior director of customer success and strategy at Eloqua."It is clear from our research that marketing needs to align their efforts with the C-suite’s needs. And that means revenue growth," he added.
May 10, 2011:
iMediaConnection
Joe Chernov, VP of content marketing at Eloqua, defines his responsibilities as being able to "identify content that will be share-worthy to the company's audience, and to figure out how to procure that."
May 10, 2011:
Digital Strategy Consulting
There is a misalignment between the objectives of marketing departments and CEOs, according to the results of a new survey. The research from Revenue Performance Management solutions Eloqua determined that only half (51 per cent) of marketing departments carry a revenue target, despite revenue growth being cited as the single most important metric for CEOs.
May 06, 2011:
Forbes
These products are usually categorized under the name marketing automation, but marketing battlefield management would be a better name.
May 06, 2011:
Netimperative
Revenue Performance Management solutions firm Eloqua has published the Grande Guide to Wikipedia. The latest e-book in Eloqua’s “Grande Guide” series aims to shed light on the inner workings of Wikipedia, one of the most frequently visited sites on the Internet.
May 06, 2011:
Social Times
Jesse Noyes’ contributed to this post. As Eloqua’s Corporate Reporter, Noyes finds hot topics and compelling stories throughout the marketing world.
May 05, 2011:
MarketingWeek
There is still a disconnect between the priorities of marketers and the boardroom, according to new research. More than half (51%) of marketing departments don’t work to a revenue target, and a significant minority (42%) are unaware of which campaigns return better sales performance, despite citing revenue growth as the CEO’s top priority.
May 04, 2011:
B2B Marketing
As some of you already know, the European Union (EU) adopted new changes to the EU Directive at the end of December 2009 to make consent required for placing a tracking device or technology onto someone’s computer such as a cookie, flash, or beacon. European member states must enact this change by May 2011, and it is still unknown how B2B marketers will choose to implement the changes into their own activities.
May 04, 2011:
MediaPost
Eloqua Chief Privacy Officer Dennis Dayman said there is considerable activity in governments as far as regulating privacy, but not around security and protecting customer data.
May 04, 2011:
MediaPost
Eloqua Chief Privacy Officer Dennis Dayman said that marketers trying to prevent hacking into a system with email addresses may need to ramp up a focus on security.
May 04, 2011:
SME eb
Eloqua, a provider of Revenue Performance Management solutions, today published the Grande Guide to Wikipedia. The latest e-book in Eloqua’s award-winning “Grande Guide” series aims to shed light on the inner workings of Wikipedia, one of the most frequently visited sites on the Internet.
May 03, 2011:
The Wikipedian
I’ve been working with the marketing automation company Eloqua and design firm JESS3 (with whom I worked on “The State of Wikipedia” video) to write a new entry in their “Grande Guide” series of how-to manuals.
May 03, 2011:
The Funnelholic
Today The Funnelholic is pleased to introduce Jesse Noyes, the in-house journalist at Eloqua, who covers the trends, surprises, events and the movers and shakers of the marketing industry.
May 02, 2011:
BtoB Magazine
Chertok relies on marketing technology tools, specifically Eloqua's marketing automation and Web analytics solutions, to study prospects' online behavior.
May 02, 2011:
The Next Web
Fortunately, the team over at Eloqua has put together another of its Grande Guides
May 01, 2011:
Information Management
One way you know that a technology is poised for takeoff is when your boss tells you to buy it but can’t explain why. Marketing automation systems have now reached that stage in their lifecycle.
April 27, 2011:
Inc.
Dennis Dayman, the chief privacy officer at the marketing automation company Eloqua. "The legislation is in reaction to some companies putting their own benefit ahead of end users,'" he says. "But we're better off with self-regulation. It takes years to institute a law, so many technology laws become invalid after the first year or two. It's very hard for laws to keep up with technology. With self-regulation, we can move faster."
April 26, 2011:
DemandGen Report
Eloqua reaching 900 customers
April 21, 2011:
Entrepreneur
If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who've managed to develp tools that help you crack the code.
April 21, 2011:
Marketing News
Marketing News spoke to Joseph Payne, CEO of Vienna, Va.-based marketing automation software provider Eloqua, to explain automation software’s benefits and how it can drive marketing and sales alignment.
April 21, 2011:
B2Bbuzz
For anyone who ever thought international borders don’t exist on the Internet – think again. Current privacy legislation in the EU is causing quite a stir and carries the potential to influence marketing activities worldwide.
April 20, 2011:
Tech News World
A look at the average end-user is imperative for any security initiative, especially one on a site that is as widely used as Facebook, said Eloqua Chief Privacy and Security Officer Dennis Dayman.
April 20, 2011:
create your next customer
Recently, an Eloqua client approached me with question that burns in the brains of more than a few marketers. “When do you know to stop nurturing a prospect?”
April 20, 2011:
B2B Marketing
In the world of enterprise software, we just love three-letter acronyms. The latest one of note is RPM or Revenue Performance Management. RPM refers to a strategy that goes beyond automating marketing campaigns to managing visibility into revenue and ultimately growing revenue faster and more effectively. Sounds pretty good.
April 19, 2011:
B2B Marketing
Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates
April 19, 2011:
Chief Marketer
"There are very legitimate concerns about the privacy of individuals," says Dennis Dayman, chief security officer of Eloqua, "and there has to be some sort of protection for the end user."
April 19, 2011:
B2B Marketing
“It is now possible to say, ‘We created X amount of pounds in opportunities with that £1 million you gave me to spend’,” says Stuart Wheldon, client services director at marketing automation specialist, Eloqua. “You can tie DM, email, social and search to the numbers of qualified leads created and the amount of business closed. It’s not just about guessing how many eyeballs saw an ad.”
April 15, 2011:
WOMMA Research Digest
Over the past 10 years, Eloqua studied the revenue performance of a wide range of companies and identified a small group that consistently out-perform and out-compete their peers. The fastest growing companies understand how sales and marketing drive revenue
April 14, 2011:
Marketingsherpa Blog
I asked Joe Chernov, VP of Content Marketing, Eloqua how he uses social media to discover what customers want and nurture word-of-mouth advertising. As co-chair of the Word of Mouth Marketing Association’s Ethics Panel, he knows a thing or two about the topic.
April 14, 2011:
Database Marketing (UK)
This month, we're looking at the latest version from the current lead of the pack: Eloqua10
April 14, 2011:
B2B
A new European Union privacy directive is set to take effect on May 25—less than six weeks away—and companies that have databases that include overseas customers and prospects need to take note if they haven't already, said Dennis Dayman, chief privacy and deliverability officer at Eloqua, a provider of marketing automation.
April 13, 2011:
DemandGen Report
“BtoB clients should be just as concerned if not more because of the larger impact those potential leaked contact points could have if hackers gain access to them,” noted Dennis Dayman, Chief Privacy and Security Officer at Eloqua.
April 07, 2011:
Software Advice
In the enterprise software world, we just love acronyms. For most of 2010, #SCRM was the reason I got up in the morning. This year, I’m hearing more and more about Revenue Performance Management (RPM) – a strategy (and emerging application category) that elevates the marketing automation value prop to address a C-level priority: revenue.
April 04, 2011:
BtoB Magazine
Sybase uses a proprietary system for its Web content management, Omniture for Web measurement and Eloqua for marketing automation.
April 04, 2011:
Dark Reading
Dennis Dayman, a MAAWG Board member and chief privacy and deliverability officer at Eloqua, says an attacker could conceivably have emails from 10 different brands that a user normally would trust via email.
April 01, 2011:
Sales Newz
Sales professionals who want to learn from the best should perhaps start taking notes on the habits of a score of individuals identified by the Sales Lead Management Association. Yesterday, the SLMA named 2011′s “20 Women to Watch in Sales Lead Management.” Now for the list of names: Jill Rowley (Eloqua)
March 31, 2011:
B2B Marketing
Marketing automation solutions provider, Eloqua, has launched new free integrations designed to expand its range of Cloud Connectors.Eloqua’s connectors strategy, which was launched in December 2010, works with independent software vendors and is designed to provide marketers with the interoperability they need to attain Revenue Performance Management (RPM).
March 30, 2011:
DemandGen Report
Dennis Dayman, Chief Privacy and Security Officer at Eloqua, said that the negative implications of the proposal are reliant upon if and how “Do Not Track” is passed and enforced. Ultimately, he said, it could be detrimental to “what advertisers and marketers do best: give relevant and targeted information to their users and visitors,” he said.
March 30, 2011:
Beagle Research Group
All the chatter about the Salesforce acquisition of Radian6 is quite interesting. A couple of postings from people I respect make good points. First Joe Payne, CEO of Eloqua,
March 29, 2011:
DM News
The following vendors are included in the MarketScope (vendors are listed according to rating and in alphabetical order): Positive: Aprimo, Eloqua, Marketo, Neolane, Oracle (Siebel Marketing) and Unica.
March 28, 2011:
1to1 Magazine
Nadia de Villa, senior director of customer success at Eloqua, says that aligning two departments is a critical step in building a cohesive relationship. "Companies that are successful in that alignment have not only a common page of metrics, but they also have common terms and rules within each group," she says.
March 22, 2011:
Brafton News
As reports indicate the promise of social media, Eloqua.com has seen measurable results that marketers may covet.
March 21, 2011:
create your next customer
Lead Management is a broad topic and encompasses strategies from buyer identification and acquisition to revenue and retention. So what should you look out for? We’ll have to travel back to the 1990’s and apply the key fundamental business re-engineering considerations: People, Process, and Technology.
March 21, 2011:
BtoB Magazine
With this infographic the marketing automation vendor, Eloqua, takes it one step further claiming that "The Message is the Messenger." The graphic depicts the people who are transforming new media.
March 18, 2011:
B2B Bloggers
Revenue Performance Management (RPM) is all about the “science of success.” The fastest growing companies have figured out the drivers and impediments of growth. It’s not luck. They are systematically measuring and optimizing all points along the buyers’ journey.
March 16, 2011:
Brand Republic
This free asset provides a framework for implementing data-driven sales and marketing decisions, and gives a comprehensive overview of the immediate and long-term benefits of RPM strategies.
March 15, 2011:
Software Advice
It’s SXSW time here in Austin, Texas. That means we get the chance to meet some influential people in the enterprise software industry. One of those is Joe Chernov, Director of Content Marketing at Eloqua. Eloqua, a leader in Revenue Performance Management, hosted a panel at SXSW Interactive this year titled “Media Tomorrow: The Message is the Messenger.”
March 09, 2011:
PRSarahEvans.com
“The Message is the Messenger” infographic examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Thank you to Eloqua and JESS3 for creating.
March 08, 2011:
the future buzz
Joe Chernov, director of content for marketing automation provider Eloqua sent over a clever infographic to share with you. It’s creative (Jess3 always does a nice job) and shares a compelling story: the fact that the message is now the messenger.
March 08, 2011:
Off On A Tangent
Eloqua, just published a JESS3 infographic designed to tease / complement a SXSW panel called, "Media Tomorrow: The Message is the Messenger."
March 02, 2011:
Marketing News
Marketing News spoke to Joseph Payne, CEO of Vienna, Va.-based marketing automation software provider Eloqua, to explain automation software’s benefits and how it can drive marketing and sales alignment.
March 02, 2011:
The Next Web
The JESS3 team has done it once again. Pairing up with Eloqua, they have produced an absolutely massive infographic of the history of SXSW. From 1986 to 2010, you can take a look at the happenings from each year, and the growth of one of the coolest conferences in the US.
March 02, 2011:
Mashable
The venerable South by Southwest (SXSW) Festival turns 25 this year. The conference has grown considerably from its humble roots as a 700-attendee music event to today’s two-week music, film and interactive behemoth that attracts greater than 36,000 people to Austin.
March 01, 2011:
Direct Marketing News
However, most companies are fearful of "giving notice, consent and choice to the end user," said Dennis Dayman, chief privacy officer at Eloqua, a marketing automation firm.
March 01, 2011:
B2Bbuzz
Visibility of the entire funnel – from an unknown prospect to a closed sale is what Revenue Performance Management (RPM) is all about. The fastest-growing companies don’t rely on voodoo, hearsay or intuition. Their secret is in the “science of growth” that drives decision-making.
February 28, 2011:
1to1 Magazine
Paul Teshima, senior vice president of customer strategy and success at Eloqua, adds, "People no longer are coming to you for information. They're going elsewhere…and you need to play in those areas and be there for your customers."
February 26, 2011:
The Scotsman
Director of content at Virginia-based marketing technology firm Eloqua, Chernov believes that extreme product placement can actually have a negative effect.
February 25, 2011:
Content Connection Blog
To step outside the box, marketing automation vendor Eloqua last year introduced the “Grande Guide” content series with a simple enough objective: to provide simple, easy-to-follow e-books that help readers become proficient on a single marketing topic in the time that it takes to drink a “Grande” cup of coffee.
February 24, 2011:
Folio
Dennis Dayman, chief privacy officer at Eloqua, which focuses on collecting and analyzing data for businesses, embraces what he calls "hypertransparency" for anyone conducting business on the Web.
February 23, 2011:
DemandGen Report
The marketing automation community continues to build on the “revenue conversation,” emphasizing the importance of a shared responsibility between marketing and sales to manage revenue performance. This can be a challenge for the Financial Services vertical due to their business model, according to Laura Cross, Best Practices Consultant at Eloqua.
February 22, 2011:
Social Times
Eloqua released the Grande Guide to the Social CMO. It’s a guide to social media essentials, written for the marketing leader in an organization, whether that title is Chief Marketing Officer, Chief Revenue Officer or VP of marketing.
February 20, 2011:
Perfect Customer Experience
Eloqua sells marketing automation technology, but they surround it with best practices, proven templates, education and a sales and service team dedicated to helping their customers grow faster. They practice what they promise. As a result they are far and wide, the leaders in their industry.
February 18, 2011:
Netimperative
Eloqua, a provider of Revenue Performance Management solutions, today published the Grande Guide for the Social CMO. The guide provides busy Chief Marketing Officers with counsel, examples and resources appropriate for those in a company’s most senior marketing role.
February 16, 2011:
Savvy B2B Marketing
We're thrilled to present this post by Joe Chernov, Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit).
February 16, 2011:
ClickZ
About a week ago, I received a "spam" message promoting a virus protection company's anti-spam products. At first, I was a bit floored that it was from an anti-spam company when I didn't ask for it, but eventually got over it thinking there was no telling how they got my e-mail address.
February 14, 2011:
BtoB Magazine
According to Steven Woods, chief technology officer at Eloqua, the Demandbase “real time” ID service results in “more accurate and deeper lead qualification.”
February 14, 2011:
BtoB Magazine
They ask for no money, just links, comments and tweets. “We feel that people will be so wowed by our ingredients that they'll assume we're a company of chefs,” explains Joe Chernov, Eloqua's director of content.
February 14, 2011:
DemandGen Report
Quickly progressing from “non-existent” marketing to implementing automation software from Eloqua in 2007, Hexaware centralized its database to efficiently integrate with a CRM system. The company went from having little to no market intelligence to having the ability to record and track all online (web and email) and offline (events) touch points.
February 10, 2011:
B2B Bloggers
So I grabbed my cup of coffee and sat down with The Grande Guide to the Social CMO. It’s the fourth in the series of “Grande Guides” from Eloqua. It’s their best yet.
February 09, 2011:
The Fearless Competitor
Eloqua is a great example of a company doing a superb job of content marketing today. They are using this in their lead generation efforts too. “Moving beyond content for content sake” said Joe Chernov. Amen, Joe! Sharing it with their marketing database.
February 08, 2011:
CRM Buyer
In a three-minute, 41-second video, Eloqua aptly compares earlier business improvement ideas, such as total quality management, with the next big idea: revenue performance management (RPM). It then describes its revenue performance management application.
February 08, 2011:
Beagle Research Group
This year’s software vendor winners include Eloqua, Microsoft Corporation, NetSuite, RightNow Technologies, Sage North America, SAS, Salesforce.com, Zuora and a special award to Jess3 a creative agency.
February 08, 2011:
DemandGen Report
Doug Sechrist, VP of Demand Generation, Eloqua, agreed that a change in mindset is necessary. For example, when marketers have a deeper and more holistic view, they can suggest that to increase revenue, instead of simply adding more sales reps, the company should work to improve conversion rates or qualify leads more accurately.
February 04, 2011:
Inc.
Whittling down to the individual buyer will increasingly be the objective in online B2B marketing, even in terms of broad awareness campaigns, says Steven Woods, the Toronto-based CTO of Eloqua.
February 03, 2011:
MediaPost
Eloqua's Joe Chernov, who gave an excellent presentation on what his perfect social network would look like, said he thought Facebook Messages is a demographic play, as in the youth demographic; it's not necessarily meant for people who are happy with their communications platforms as they are.
February 01, 2011:
Market Probe
Eloqua is a SaaS (software as a service) company that automates the science of marketing. While their software boasts rave reviews and exceptionally high customer satisfaction, it wasn’t that which caught our eye. Instead, it was actually this blog post: http://blog.eloqua.com/social-engagement-and-nps/
February 01, 2011:
Direct Marketing News
“Eloqua's marketing organization is largely designed around buyer stages in the funnel,” said Kardon, the former chief strategy and marketing officer at Forrester Research. With that in mind, Eloqua hired a “corporate reporter” to manage social media. That position reports to the director of content. A director of product marketing oversees products and competitive intelligence, while a web director manages designers.
January 27, 2011:
Smarta Blog
We work with hundreds of small businesses, and we recently conducted a planning and budgeting study of 572 marketers. We found the highest achievers have the following seven traits in common...
January 26, 2011:
The Big Picture
This video, created by Eloqua and JESS3, looks at the future of revenue: Revenue Performance Management, or RPM. The “School House Rock”-inspired animation puts RPM in context of some of the most significant milestones in the history of business (scientific management, total quality management and supply chain management) and explores how early adopters of RPM can become the Fords, Toyotas and Wal-Marts of tomorrow — that is, fast movers who turned change into competitive advantage.
January 26, 2011:
CRM Buyer
Marketers were arguably the first in the front office to see the promise of social media and to take advantage of it. The result has been a steady stream of better leads from techniques like lead nurturing and various customer analysis schemes which are supported by vendors like Eloqua
January 21, 2011:
Logic + Emotion
If you’ve ever suspected your social media followers are your best customers, your instinct was correct. The customers who choose to follow you on social channels are considerably more apt to promote your brand to others, at least, that’s what a recent internal study at Eloqua tells us.
January 17, 2011:
BtoB Magazine
“Yes, there will be fundamental change, and to some extent it may be needed,” said Dennis Dayman, chief security officer at marketing automation company Eloqua.
January 17, 2011:
BtoB Magazine
To address prospects that need further nurturing, the company uses lead-scoring solutions from Eloqua and employs email drip campaigns.
January 17, 2011:
BtoB Magazine
“Targeting has gotten really important, a focus on digital body language,” Teshima said. “Marketing and sales need to define what a qualified lead is and then score all leads. Now, being able to do this quickly, almost in real time, has added to the ability to do it really well.”
January 13, 2011:
BtoB Magazine
Tom Sather, director of professional services for email certification and scoring provider ReturnPath, provided these three tips—based on the report “The Grande Guide to Email Deliverability & Privacy,” sponsored by email service provider Eloqua—to help get you started.
January 12, 2011:
CRM Buyer
According to the Eloqua Benchmark Report of its customers, users reported being able to reduce the size of their campaigns an average of 41 percent without sacrificing leads simply by using their automation.
January 07, 2011:
Marketing Donut
This is where a new strategy comes into play: Revenue Performance Management (RPM). Decisions about how to grow the business should be made by looking at the entire sales funnel — from unknown prospects, right through to closed sale.
January 07, 2011:
Social Media B2B
Another way to view the blogging world is to picture it as a tree. Jess3 and Eloqua organized blogs by categories on branches with leaves colored based on traffic.
January 07, 2011:
Click Z
What are the marketing automation programs and applications being applied to the leads you generate based on their source, demographics or behavior? Are they being ported into Unica, Salesforce, Eloqua or Capterra?
January 07, 2011:
Left Brain Marketing
“A key to marketing automation is reframing your thinking to focus on your customers’ buying process rather than your selling process,” notes Eloqua CTO Steve Woods in a blog post.
January 07, 2011:
biztegra
Leave it to a creative mind to come up with a new and more visually pleasing infograph. This tree is pretty awesome and the only thing that could make it better is having each leaf linked. See the article and the tree at Eloqua.
January 05, 2011:
B2B Marketing
The latest release in Eloqua's Grande Guide series sees the revenue performance management specialist lifting the lid on email deliverability and privacy.
January 05, 2011:
Marketing Clout
Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today published the Grande Guide to Deliverability and Privacy.
January 05, 2011:
The Customer Collective
I saw a comment by Alex Shootman of Eloqua at Focus this morning. He spoke of their performance management system in which they looked at performance across a couple of dimensions, Getting It Done and Doing It Right. I really liked his comment, but wanted to address it in a much broader sense.
January 05, 2011:
UTalkMarketing
Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today published the Grande Guide to Deliverability and Privacy.
January 04, 2011:
DemandGen Report
Steve Woods, CTO for Eloqua, agreed that the focus on revenue growth is expected to be a driver for 2011. “The interest in the RPM space is extremely high,” said Woods. “Recent investments and M&A activity provide the proof here.”
January 03, 2011:
1to1 Magazine
Prospects or customers who interact with brands socially, whether positive or negative, are engaged with those brands and you want to know that along with their previous interaction and purchase history. Having one view of the customer allows you to leverage and take advantage of that insight." – Rhonda Wunderlin, Director of Marketing Best Practices and Education, Eloqua
January 03, 2011:
Enterprise Efficiency
Social networks like Facebook and Twitter have made immeasurable impact on the way we communicate and share information; not only in our personal lives but in the business context as well.
December 28, 2010:
CMI
Eloqua recently created The Blog Tree, a beautifully designed infographic showing the ecosystem of marketing and PR blogs.
December 27, 2010:
Cool Infographics
The Blog Tree is growing on me. A project collaboration between JESS3 and Eloqua, it uses the tree metaphor to map out the post prominent Marketing blogs by traffic size and category.
December 21, 2010:
ConversationAgent
I've been thinking about what's next in content strategy. Some of the questions that come up when I talk with organizations focus on the challenges teams are facing with content as a business asset.
December 21, 2010:
The Numbers Don't Lie
This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. (Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.)
December 21, 2010:
B2B Marketing
Marketing automation provider Eloqua has announced there are now 4,000 marketing professionals throughout EMEA using its system. This figure represents a quadrupling of its installed base in the region in the last 12 months.
December 21, 2010:
MarketingProfs
The landing pages would be designed specifically around the social media campaign, and you would need Google Analytics, Eloqua, or Adobe Online Marketing Suite installed to track traffic and conversions.
December 20, 2010:
MarketingWeek
Last year, RBI introduced a lead nurturing system from Eloqua that has given it a better way to track the way prospects develop and can be converted. This has led to a shift in marketing strategy towards relevance, rather than sales.
December 20, 2010:
1to1 Magazine
Brian Kardon, CMO of Eloqua, and Rob Garf, global retail strategy leader at Unica, an IBM Company, both advocate for a central analytics database. Kardon says that providing common terminologies helps to synchronize organizations on data integration projects.
December 18, 2010:
Social Media Examiner
Eloqua Publishes Infographic of “Must-read” Bloggers: If your favorite blog is not there, you can tag the Facebook photo to add it to their next list of bloggers.
December 17, 2010:
Marketing Sherpa Blog
As a content marketing insider, I get all tingly when I see my blogs’ names up in lights on a tree (no, that’s not a Christmas reference. For a creative interesting inbound marketing tactic, check out The Blog Tree by Eloqua and Jess3. And thanks, Joe!)
December 17, 2010:
Social Times
This guest post was written by Jesse Noyes, Corporate Reporter, Eloqua.
December 16, 2010:
B2Bbloggers
Yesterday Joe Chernov, of Eloqua proclaimed, “Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “Content Rules.” Re-imagine your content and surprise your audience.
December 16, 2010:
CC Chapman.com
Put together by the creative teams at Eloqua and JESS3, it is described as “the world’s first visual depiction of the interrelationship among marketing blogs.”
December 16, 2010:
The Web Conferencing Blog
Steve Woods, CTO at Eloqua, informed me that Eloqua has developed a "connector" to Cisco/WebEx web conferencing and event services. The 50% global market leader in web conferencing and the market leader in marketing automation...what customer would not want the best of both worlds?
December 16, 2010:
B2B Lead Generation Blog
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree, just released by Eloqua and JESS3.
December 15, 2010:
Being Peter Kim
Brought to you by the fine folks at Eloqua and JESS3. I like this map because it's a curated list of blogs; I already subscribe to many listed here and it's a safe bet that the others are worth checking out.
December 15, 2010:
Social Times
JESS3 and ELOQUA have put together the very cool “Blog Tree”, where you can visualize which blogs have the most reach in the tech blog world. As you can see Social Times has a nice little node in there as well!
December 15, 2010:
The Next Web
Eloqua and JESS3, an interactive marketing agency have published the first infographic that visualizes the interconnectedness of the marketing blogosphere.
December 15, 2010:
Forbes
“Each interaction is an opportunity to move a buyer forward, to make them angry, or to waste your money,” said Steven Woods, CTO and founder of Eloqua.
December 15, 2010:
B2B marketing
Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua: Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession.
December 15, 2010:
The Social Media Marketing Blog
A blog as lovely as a tree? I hope Joyce Kilmer can forgive me for that. The fine folks at Eloqua and JESS3 have seen some lovely blogs, and have created a unique infographic called The Blog Tree that categorizes some of the essential sites into roots, branches and leaves sorted by categories and relative site traffic.
December 15, 2010:
Chief Marketing Technologist
The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing the modern marketing space called The Blog Tree. It's awesome.
December 15, 2010:
paulgillin.com
Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.
December 15, 2010:
Marketing Interactions
I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. And I especially like my lofty view from the top. But, what inspires me most about the Blog tree is that I'm reaping the benefit of all the other leaves as they send their insights and expertise up the tree to feed my thinking and let me play with their ideas.
December 15, 2010:
MarketingProfs
I love what Eloqua has done with agency JESS3, who collaborated to develop “The Blog Tree,” or the world’s “first visual depiction of the interrelationship among marketing blogs,” according to Eloqua’s Joe Chernov. Is it a blog list? Is it an infographic? Yes. It’s also playful and is intended as a kind of fun representation of the interconnected ways the marketing blogosphere blooms.
December 15, 2010:
WebbishBlog.com
The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous brand new infographic of blogs influencing the modern marketing space called The Blog Tree. It's awesome.
December 15, 2010:
Marketing Automation Software Guide
We recently had the opportunity to sit down with Joe Payne, CEO of Eloqua, a leading marketing automation vendor. Here, Joe discusses how advances in marketing technology have resulted in the need for a new breed of marketing talent, and how he plans to make Eloqua the first company of it's kind to go public.
December 14, 2010:
ReadWriteWeb
As data becomes more abundant, 'the trick is not to make more noise, but to sound different.' -Joe Chernov, Director of Content, Eloqua
December 10, 2010:
CRM Magazine
On the recommendation of an external colleague, Francis checked out marketing automations specialist Eloqua, and found a solution that promised to drastically accelerate the identification and routing of leads, develop insight into those leads, and provide leads with timely and relevant marketing materials.
December 07, 2010:
ZDNet
About three years ago, we had a huge hole in CRM technology as it began its inevitable toward a more social set of applications. That would be marketing. The largest enterprise vendors didn’t place a lot of effort into it which left the market to a number of independent marketing automation vendors such as Eloqua
December 06, 2010:
The Point
Without further ado, here are the top 10 most popular blog posts from our blog, “The Point” in 2010 (as measured by page views). 5. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best
December 02, 2010:
BtoB Magazine
This is significant for honest email marketers, too, said Dennis Dayman, chief privacy and deliverability officer at marketing automation provider Eloqua, because it will likely require some big changes to their sending practices. Below, Dayman provides a look at the things email marketers need to know about C-28 and what the bill might mean to the b2b audience.
November 23, 2010:
matt about business
We last met Joe Chernov, Director of Content Eloqua back in my previous post, “Focus on content leads to successful viral marketing campaign“.
November 23, 2010:
DemandGen Report
While Facebook is an unstoppable force, the overall selling process is still relegated to traditional email communication, according to one deliverability expert. “Marketers will continue to use social media as a way to entice with short messaging, quick offers — it’s almost instantaneous,” said Dennis Dayman, Chief Privacy Officer, Eloqua. “Email does take a little more time for the message to be delivered, but overall the actual details of selling will still have to be put in email.”
November 22, 2010:
BtoB Magazine
Steven Woods is chief technology officer at marketing automation and demand-generation company Eloqua, considered the market leader in this arena. StraightLine Direct recently asked Woods about trends in marketing automation.
November 22, 2010:
BtoB Magazine
Last month, Eloqua introduced its Eloqua10 solution that, courtesy of its revenue analytics engine, helps users predict how marketing and sales decisions drive future revenue. With a focus on revenue, Eloqua and other vendors say they're offering “revenue performance management” solutions, not just marketing automation. Eloqua claims to have 50,000 users worldwide.
November 19, 2010:
Harvard Business Review
Facebook's announcement of its Messages service is just the most prominent evidence of how electronic communications are changing in a fundamental way. And while Mark Zuckerberg said he got the idea from talking to teenagers, the shift has implications for business-to-business sales too.
November 18, 2010:
The eMail Guide
ed note: A guest post from Dennis Dayman of Eloqua. After reading Jim’s commentary in Monday’s “Facebook messaging rollout: Titan or Titanic?” I have to say, his points are valid and not uncommon. It’s clear Facebook is looking to open a new service to advertisers in order to monetize the site.
November 18, 2010:
BtoB Magazine
B2b marketers may have to add options to their opt-in forms so customers and prospects can choose exactly how they would like to be contacted, said Dennis Dayman, chief privacy and deliverability officer at Eloqua, a marketing automation provider. “Marketers that are using Facebook need to make sure they have strong preference options to give people the opportunity to make a choice in how they receive their information and in what format versus in just a single email inbox,” he said.
November 16, 2010:
Social Times
I used (old fashioned?) email to reach out to some of the people whom marketers rely upon daily for tools and ideas — and here are their informed impressions: Dennis Dayman, Chief Privacy Officer, Eloqua Will this be a first? No. Many systems like Google Wave, Outlook 2007 and others have offered a single “inbox” for all communications (RSS feeds).
November 16, 2010:
Customer Experience Matrix
Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. The main changes are an updated user interface and a new foundation for what the company calls "revenue performance management".
November 15, 2010:
DIRECT
But Dennis Dayman, chief privacy and deliverability officer for Eloqua, says that although “Facebook has had a couple flubs around privacy,” younger users in particular will likely be happy to adopt a Facebook email account.
November 12, 2010:
B2B Memes
Marketers absolutely do editorial now–they just don’t use the word. But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off.
November 10, 2010:
MarketingSherpa Blog
As a result of this real-time market commentary, Eloqua became an important part of the resulting stories in InfoWorld, Customer Experience Matrix, PC World, Customer Think, etc.
November 10, 2010:
is4Profit
Joe Chernov, Director of Content at Eloqua shares top tips on internal guidelines for using social media.
November 09, 2010:
What Works, What Doesn't
Good for Eloqua for recognizing that “old school” journalistic qualities such as fairness, thoroughness, and clarity are more important than ever, and can be found in professional reporters. And good for Jesse for riding the wave that has made every vendor a publisher who needs to tell their own story.
November 08, 2010:
Email Marketing toolkit
This week at our European Email Marketing Conference in London, we caught up with Eloqua’s Chief Privacy Officer, Dennis Dayman. Read on for his predictions for 2011 as well as some information on Canada’s new anti-spam law, C-28.
November 08, 2010:
DemandGen Report
If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.
November 05, 2010:
Marketing Clout
The report is designed to provide an understanding of how marketers are currently thinking about investments in programs, systems, and people. The study is based on Econsultancys data-rich Planning and Budgeting Survey, which analyzed 572 qualified responses. "Habits" of the most advanced marketers were identified and are highlighted in the report.
November 05, 2010:
Mashable
The most important part of the campaign, however, is a series of landing pages on your website designed to capture prospects and help convert them into paying customers. The landing pages will be designed specifically around the social media campaign, and they’ll need to have Google Analytics, Eloqua or Adobe Online Marketing Suite installed so that they can track traffic and conversions.
November 05, 2010:
DM News
“The beauty of Eloqua and PURLs, is that the recipient's name is already on the page,” said Montgomery. “We're not being intrusive and asking for any more information from them. We already know who they are — their title, industry — so there are no barriers to them downloading the content.”
November 04, 2010:
The Funnelholic
Continuing with our series of interviews with contributors to Focus Experts’ Guide: Sales and Marketing Pipeline and Funnel Models, today we interview Steve Woods, Chief Technology Officer of Eloqua and author of the blog Digital Body Language.
November 02, 2010:
ebizQ
Enterprise 2.0 (E2.0) has gained traction in the past year as evidenced by the rush of various vendors to reposition themselves as E2.0 companies. However, the prevailing question around E2.0 remains - is it delivering direct, measurable value?
November 01, 2010:
Enterprise Efficiency
A lot of what makes cloud computing compelling isn't primarily about technology but about the business model it enables.
October 28, 2010:
Web Ink Now
To learn more about how people's behavior is used by companies in real time, and to get some of the privacy issues out into the open, I spoke with Brian Kardon, chief marketing officer at Eloqua, a marketing automation technology company.
October 27, 2010:
SME Web
Joe Chernov, director of content at Eloqua, offers his advice for SMEs looking to stay ahead of the game and outlines some of his top tips for using the major platforms to maximise social media integration into marketing campaigns.
October 26, 2010:
Jane's Pick of the Day
JESS3 and Eloqua have recently put together a video entitled the Future of Revenue which walks the viewer through the history of business and revenue management and hypothesizes on what the future holds.
October 26, 2010:
DemandGen Report
The long-awaited launch of Eloqua10 last week has caused quite a stir in the marketing automation space as customers, consultants and even competitors have weighed in on the potential impact of release. The product’s advanced ease-of-use and added functionality around Revenue Performance Management (RPM) could be potential game changers for the marketing automation space.
October 25, 2010:
Matt About Business
Aiming to reach Eloqua’s main target audience, marketers, Chernov and his team decided to focus on a very hot and timely topic: how to use social media tools successfully. The result was the Eloqua Social Media Playbook, a, “10-platform, 42-page e-book that was created as a veritable “how-to” guide for Eloqua’s staff to follow on the social Web”. The guide is billed as “everything Eloqua knows about social media, distilled into one awesomely designed document”.
October 22, 2010:
DemandGen Report
The debut of Eloqua10 at the Eloqua Experience conference earlier this week in San Francisco has caused quite a stir within the marketing automation space. The new version, which was enhanced to include new features that reflect the voice of the customer, has been a year in the works.
October 21, 2010:
Social Media Marketing Magazine
Best-in-class companies have evolved beyond mere participation in social media. They have put a robust marketing technology platform in place that allows them to see how social media activities drive revenue. Social media is earning a seat at the revenue table. It’s called “revenue performance management.”
October 20, 2010:
B2B bloggers
The morning of keynotes at day two of Eloqua Experience provided attendees an opportunity to learn from two of their peers and get inspired by one of the most compelling and inspiring speaker’s today. We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom, and thought leader and pioneer in business visualization Tom Wujec, Senior Fellow at Autodesk. Each of the presentations offered attendees insights and inspiration.
October 20, 2010:
LeadSloth
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun.
October 20, 2010:
The Wall Street Journal
For example, Eloqua Ltd., a marketing-software company in Vienna, Va., charges between $15,000 and $800,000 a year for its technology. Regularly posting status updates about industry trends and related topics to its Twitter, Facebook and LinkedIn Corp. profiles helps it stay "top of mind" among clients, says Joe Payne, chief executive. "There's no question what we do in the social world generates leads because it drives people to our website," he says. "We can see where they're coming from."
October 19, 2010:
Marketing Pilgrim
Marketing automation has made it possible for a small sales staff to contact and monitor 1,000 of customers with just a few key strokes, but such ease of use has its downside. Just because you can send out mass mailings, doesn’t mean you should. 1,000 randomly targeted emails might bring in a couple of dollars, but Eloqua, a provider of marketing automation solutions says that proper lead scoring and nurturing are more likely to pay off in the long run.
October 19, 2010:
B2B Bloggers
Right from the start, it’s clear that Eloqua is a creative, innovative and fun company as CEO Joe Payne entered the keynote dressed as Juan Eloqua, grower of coffee, grower of revenue. Joe’s keynote focused on the importance for marketers to expand their to contribution to the company’s they work for by helping their CEO deal with the number one thing they care about the most – revenue growth.
October 19, 2010:
Harvard Business Review
The web has transformed B2B selling, allowing customers to take control of all but the final stages of the deal. It's now fairly easy for customers to learn almost everything they need to know about your products without talking to your sales force.
October 18, 2010:
DM News
With any rise in spend comes a corresponding lift in expectations. Today, that double-edged sword is tucked tightly in the hands of social marketing professionals. While many are enjoying increased social media budgets, they are also feeling mounting pressure to tie their efforts to revenue.
October 18, 2010:
The Software Advice Blog
Marketing automation software is arguably the hottest segment of the CRM industry. While it was a relatively quiet niche several years ago, marketers are now adopting these systems aggressively. Vendors such as Genius, Eloqua, Marketo and Pardot are reaping the benefits and growing fast. The marketing automation software industry clearly has a steady tailwind at its back.
October 12, 2010:
Technology Review
What would you do right now? Not tomorrow. Now. How about writing a blog post and hitting the TweetDeck to get the word out? That's what Joe Payne, CEO of the marketing automation company Eloqua, did on a Tuesday afternoon in May when Oracle announced the acquisition of Market2Lead, another company that makes software used to generate sales leads.
October 07, 2010:
Brandflakes for Breakfast
The history of Revenue Performance Management sounds like a textbook that you might be required to purchase for your college economics class. In reality, it's a fun video about business economics and an introduction into Eloqua's services as a marketing consulting firm. Proof that even the most mundane business topics can be made interesting if designed, produced and presented in an entertaining way.
October 06, 2010:
ConversationAgent
I've never been good with acronyms myself. RPM stands for Revenue Performance Management, and it is a concept -- the future of revenue -- being unveiled by Eloqua today. And it is more than an idea. Ideas are great, of course. When they connect with a particular insight based upon research *and* fill a need in the market, ideas become business.
October 06, 2010:
Inside Sales Experts Blog
Every once in a while a great marketing idea comes along. Something that is fresh, informative and interesting. Eloqua, the marketing automation and revenue performance management platform, developed a great way to share information with their market: a series of informational guides/videos tied to a fictional character named Juan Eloqua. Here's what Brian Kardon, Eloqua’s CMO, had to say about the creation of this series.
October 06, 2010:
WOMMA
Our friends at Eloqua sent this my way and it’s pretty interesting. Worth a watch.
October 06, 2010:
The Fearless Competitor
Want to share an innovative approach I recently saw. Eloqua is redefining the marketing automation space. It’s no longer a battle of software features, but a battle of ideas. This is exactly the kind of “Blue Ocean” strategy more marketers should employ.
October 06, 2010:
The Next Web
A look at the past, through today and into the future, to find what has formed revenue as we know it. Thanks to JESS3 and Eloqua for putting this together, as part of Eloqua’s Future of Revenue page. The Future of Revenue is an interesting 3 minutes of your time that takes a look at how ideas of today can shape the revenue of the future.
October 05, 2010:
DemandGen Report
Eloqua announced yesterday the availability of Eloqua Discover for Salesforce.com on AppExchange 2. Designed to help sales teams identify, prioritize, track and convert the most active and interested prospects and accounts, the application interprets a prospect's unique interests and then enables sales to closely track and engage with them based on these interests.
October 03, 2010:
Financial Post
Bedazzled as I was by the tool itself, I wanted to know if companies really used Talent Advantage, and if so, what were the outcomes? I talked to the folks at Eloqua. In a nutshell, Eloqua automates the science of marketing so that marketers can read a response to their buyers’ Digital Body Language (is that not the coolest term? Steve Woods came up with it). The point is…this is a company that is on the lookout for top-notch people with grade A skills.
September 28, 2010:
Harvard Business Review
A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
September 28, 2010:
The Fearless Competitor
In this part 2 segment, we explore some of the most unusual campaigns ever, such as Juan Eloqua and explore new questions.
September 27, 2010:
BtoB
“The day when you sent out an email with the primary purpose being that recipients would read the whole thing and digest your message ... those days are going away,” said Paul Teshima, senior VP-customer strategy and success at Eloqua. “Today, email is just a way to say, ‘Hey, we're here again, and we'd just like to share something with you.' ”
September 23, 2010:
BtoB
By now, every email marketer should be very familiar with the CAN-SPAM Act, using it to create guidelines and best practices for marketing emails. In the coming 12 to 36 months, however, there will be several more regulations coming into effect that could necessitate some tweaks to your program, said Dennis Dayman, chief privacy and deliverability officer at Eloqua, a provider of marketing automation solutions.
September 22, 2010:
Juan Eloqua's Grande Guide to Sales Enablement
Last month you were introduced to Juan Eloqua with the first Grande Guide in the series on Lead Scoring. As the grower of coffee and revenues, Juan makes it clear in his latest video, Dinner with the Eloquas, that success is not related to luck—as his son, Diego reports learning from his teacher. With Sirius Decisions reporting that sales cycles have lengthened by 22% over the last five years, he has a point. Luck must be replaced with intelligence.
September 21, 2010:
The Fearless Competitor
Eloqua is one of the most innovative marketing companies out there. In this fascinating interview, their Chief Marketing Officer, Brian Kardon, sits down with the Fearless Competitor for a hard-hitting and intense interview. We explore how he joined Eloqua, what he found, and the challenges and opportunities he tackled.
September 20, 2010:
Digital Marketing Mercenary
Early in my career I managed client-side demand generation: direct mail and ads mostly. I’d been doing this for awhile when one concept that hit me like a ton of bricks. That was the process everyone used (traditional marketing) looked to grab prospects in the final phase of the buying process. If the buying process went from step “A” to step “Z” why was all the marketing that we did targeted somewhere around step “X”?
September 13, 2010:
Professional Cities
Recently Eloqua CMO Brian Kardon joined Creative Growth Group’s online radio program, Professional Cities, during which he pulled the rug from under anyone who resists accountability and measurability of marketing and business development investments in professional firms.
September 13, 2010:
B2B Magazine
As Eloqua CMO Brian Kardon sees it, b2b marketing is midway through its evolution—at first marketers didn't even bother to measure ROI. Now marketers are learning how to “measure marketing against marketing,” using the metrics that boards don't care about, he said. In its final stage, Kardon hopes that marketers will figure out a way to measure marketing against the business' basic objectives, then effectively communicate this information to the people who underwrite budgets.
September 09, 2010:
B2Bbloggers
Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can’t find ROI?
September 08, 2010:
Target Marketing
Show respect. "Every wireless provider touts fast speeds," Dayman says. "But your targets aren't all located in big cities where these speeds are [possible]. Be respectful of your targets' time and bandwidth by only sending what is really needed for them to get the message."
September 04, 2010:
DIRECT
“Most marketers send email just to send email,” says Dennis Dayman, chief privacy and deliverability officer for Eloqua, a provider of marketing automation solutions. “This is going to force marketers to make a true relationship with their audience instead of sending just to be on top of the list.”
September 02, 2010:
DM News
Dennis Dayman, chief privacy and deliverability officer at Eloqua, a marketing automation and demand generation firm, said marketers have had a tendency to use “batch and blast” while not focusing on relationships with consumers. The changes made by the ISPs, he said, may force marketers to monitor these more closely.
August 30, 2010:
1to1 Magazine
One aspect of taking a more proactive approach is to ingrain customer centricity into the corporate culture. Eloqua's Kardon says he is seeing the emergence of a new role—the customer success manager—to help sustain loyalty.
August 27, 2010:
PR Communications
Joe Chernov is Director of Content at Eloqua, and he is a long time friend in PR and Social Media. I have tremendous respect for his quiet, studious communications skills and campaign management.
August 27, 2010:
SlideShare Blog
For the next segment in our series of SlideShare Pro interviews, we talked with Joe Chernov of Eloqua, which launched its SlideShare Pro channel, The ‘Revenue Hub’ this week.
August 27, 2010:
MarketingWeek Marketplace
Marketing automation solutions provider Eloqua has published the 'Grande Guide to Lead Scoring', an eight-page resource aimed at helping marketers become proficient in the practice of lead scoring.
August 25, 2010:
Marketing Interactions
Eloqua has released the first in a series of B2B marketing guides labeled the Grande Guides. This first one is on Lead Scoring. To have a bit of fun, they've also created Juan Eloqua - who's quite a Bold and Smoky guy whose specialty is growing fine coffee and, of course, revenues. If you haven't met Juan, you should.
August 25, 2010:
Fearless Competitor
So you have a new white paper, e-book or other piece of content. What do you do with it now? “Post and pray” is what most companies do, and they get little to no response. Eloqua chose to use a different approach and I applaud their creativity.
August 25, 2010:
CNN Radio
Eloqua's Ed Golad was recently a guest on Kevin Price's CNN Radio show "The Price of Business". Ed offered his thoughts on how to sell a product's value proposition and how to reach higher level contacts at large enterprises.
August 24, 2010:
the point
The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter.
August 18, 2010:
Network World
I contacted MAAWG (Messaging Anti-Abuse Working Group) regarding my original concerns. Dennis Dayman, a member of the MAAWG Board of Directors and Chief Privacy and Deliverability Officer at Eloqua, responded
August 17, 2010:
Demand Gen Report
Eloqua CTO Steve Woods said providing a compelling offer helps "take the risk out" of the decision for buyers, so Eloqua's "SmartStart" is designed to get the business process changes off the ground while still jumping into technology. Eloqua also offers a money back guarantee to clients who don't see the success and results. "This has given us a great balance between delivering success, rather than just technology, to clients, and at the same time taking the risk out of the decision for them (in the same way that a freemium tries to do)," he said. "We found that leaving clients on their own to dig into a technology platform, regardless of which vendor, and try and find success on their own was not a great model for customers."
August 13, 2010:
SearchEngineWatch.com
All good companies should use an e-mail program that allows them to measure and develop success. Most advanced and paid e-mail services will allow you to develop e-mail cycles. I'm partial to Eloqua, but many others do the same thing.
August 13, 2010:
The Customer Collective
I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua.
August 06, 2010:
CrapHammer
Kudos to Eloqua. This is a brilliant way to engage a wider audience, create content and drive buzz about their company.
August 06, 2010:
Pharma Strategy Blog
No, it is not a strategy in and of itself. It is, however, a useful collection of tools that can be used tactically as part of an overall brand strategy... one element or part of the whole, if you like. To make social media work well you need to integrate it with more traditional approaches that capture the imagination and inspire people.
August 05, 2010:
Savvy B2B Marketing
In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid, that helps marketers visualize who creates content and who consumes it. To date, the playbook and content grid have been Tweeted about 1,500 times, covered in over 50 blog posts, and downloaded more than 25,000 times.
August 05, 2010:
ebizQ
Rich Internet Applications (RIAs) are the future of web applications. Unlike first generation SaaS applications that were built on a static web paradigm, RIAs bring the power of desktop-like experience to the cloud. The next generation of cloud applications is going to be RIA based, incorporating the interactivity and responsiveness you expect from a desktop application.
August 04, 2010:
Marketing VOX
Eloqua's, director of Content, Joe Chernov, for one, takes a less formulaic approach to valuing fans. "I have seen that $3.60 figure presented, and I've seen it contradicted. While there might be some validity to it in the b-to-c market, the b-to-b world is very different. In the b-to-b market, fans tend to be existing customers bound by contract. So the goods themselves are much, much more "durable" than in the b-to-c environment."
August 01, 2010:
CableFAX
Besides Salesforce.com, some of the most popular cloud applications include: • Eloqua Marketing Automation and Google AdWords for campaign management
July 30, 2010:
Marketing VOX
You know it's going to happen eventually: that e-mail subscriber or subscribers that have not clicked on your messages in half a year are going to unsubscribe. If you are a marketer whose revenue model is based on CPM, that is not good. We spoke with Rhonda Wunderlin, director of Marketing Best Practices and Education at Eloqua to see if there is anything that can be done.
July 29, 2010:
FOLIOMag.com
Marketing and lead generation: All marketing automation for all e.Republic brands is done in the cloud via online marketing platform Eloqua. “All of our touch points for our audience are run through Eloqua forms,” says Harney. “These forms flow seamlessly into Salesforce where the data is housed and can be sliced for marketing purposes.”
July 28, 2010:
Content Rules
Eloqua created The Conversation as an interactive sales tool for companies that want to make their online marketing more effective. This week, during a meeting with the Boston marketing team, I noticed the 2009 Groundswell award the company won for The Conversation’s humorous, smart, engaging approach.
July 26, 2010:
SellingPower
It is time for salespeople to change their perception of marketing, and vice versa. All salespeople should make an effort to understand marketing. “Marketing Matters” is a brilliantly crafted message by David Rudolph, regional sales manager at Eloqua. Watch this 2 ½ minute YouTube video.
July 23, 2010:
Marketing Experiments Blog
To get some inside-the-ring advice, I turned to the demand generation experts at one of our strategic partners, Eloqua, to learn how they promote their own offerings.
Eloqua CMO Brian Kardon recently created a new role at the company – director of content marketing – and filled it with an old face – Joe Chernov. Joe was the global director of communications and social media at Eloqua – where he was responsible for analyst relations, press relations, and social media.
July 16, 2010:
DestinationCRM.com
The synergy of CRM and marketing automation software was a hot topic this week as two CRM leaders made questionable out-of-the-box moves. Managing marketing campaigns, nurturing leads, building and preserving customer loyalty -- all of these processes, which are crucial to any company's success, can now be done under one silo. Vendors are scrambling to make this happen in an effort to stay ahead of the competition. Two businesses known for making aggressive full-on acquisitions both dipped their toe in automation when Oracle purchased Market2Lead's intellectual property (IP) assets and CDC invested in MarketBright's software-as-a-service (SaaS) technology.
July 13, 2010:
B2B Marketing Online
It was fantastic to see a full house at Eloqua Experience 10 in London. With an inspiring view across The City from Altitude 360 at Millbank Tower, it was a great opportunity for Eloqua users throughout Europe to meet their colleagues from other geographies, their peers in other companies, and Eloqua’s executive team. Attendees were able to learn the latest techniques implementing marketing automation campaigns to not only drive marketing success, but also generate revenue for their organisations.
July 13, 2010:
Last month, Joe Chernov, the director of content for marketing automation company Eloqua, contacted me with some material to share with you. And while I don't always accept unsolicited material for this site, the content was just that good. Not to mention that Eloqua actually challenged us to steal it.
July 13, 2010:
B2B Marketing
In today's decidedly fragile economic environment, when business is increasingly difficult to come by, it's hard to believe that potentially good sales leads are being squandered on a mammoth scale. Yet according to eMarket2 managing director, Norman Campbell, a huge percentage of sales leads are never followed up – an assertion supported by numerous studies.
July 06, 2010:
Lead411
In order to recognize the fastest growing technology companies in DC, Virginia, Maryland and Delaware, Lead411 is proud to announce the release of its "Hottest DC Area Companies" award.
June 24, 2010:
MarketingSherpa
See how the team at a network management software company appealed to the distrustful IT crowd with a “geek-friendly” website, content targeted at different stages of the buying cycle and relevant, targeted email nurturing.
June 23, 2010:
The Wall
How handy is this? Online marketing firm Eloqua has produced a 42 page “Social Media Playbook”. It was originally created as a how-to guide for its own staff to follow on the social web and now they are handing it out for free. You don’t even need to give them your email address.
June 22, 2010:
DemandGen Report
It’s no secret that social media is the popular new kid on the block in marketing circles, but few companies have cracked the code as marketers have struggled to quantify ROI and establish the ultimate value of social media.
June 20, 2010:
Zephyr47
Eloqua has developed a brilliant Content Grid with superior illustration from JESS3. The Content Grid very clearly illustrates an organizational content framework including the different types of content, the channels, the ownership, and the audience. In my opinion the Eloqua Grid is equal to Geoffrey Moore’s model from “Crossing the Chasm” in both brilliance and clarity.
June 18, 2010:
Shamable
When it comes to marketing, social media suffers from the Curse of the Giddy. That is, the battle cries are so busy being cheerful that they forget to be useful. “Engage with your audience.” “Join the conversation.” “Market with your customers, not at them.” We’ve all heard these convenient axioms, each more delightful than the other. But, as a practical matter, none are instructive. None tell you what to actually do. And social media has been around far too long for us to be talking more than doing. (Random tweets and a semi-formed Facebook Fan Page no longer constitute doing.)
June 17, 2010:
TheDigitalLetter
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably more important of an issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context and people won’t know what to write about, tweet about, share on Facebook or post on YouTube. For businesses, content is definitely king…just read Paul Carr’s recent post on tech blog TechCrunch. Okay, now the message that I’m trying to convey might be lost on Carr’s article, but I believe that the more powerful and relevant your content you are producing, the better engaged your audience will be.
June 17, 2010:
Brian Vellmure's CRM Strategies Blog
As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and pull valuable information and content without wanting to give up much in exchange. How do marketer’s respond? The new goal is to provide something of value…something so valuable that folks who have never even heard of you or your brand want to share it with their friends.
June 17, 2010:
Local Online Marketing
When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send it to your friends. Services like Twitter, Facebook, Flickr, etc. just automate the process for you. It’s really kind-of remarkable, when you think about us living in an age where we can broadcast to the entire world…and yet relationships are made and leads are generated primarily by word of mouth.
June 16, 2010:
bub.blicio.us
Earlier today, the folks at JESS3 and the marketing automation company Eloqua released a brand new infographic that they hoped would be an influential source for businesses and marketers in how to understand content marketing. We might know that we need to be in social media, but do we really know what purpose these social networks serve in the grand scheme of how we produce content?
June 15, 2010:
PRBlogNews
The people at Eloqua are on to something. Their new content marketing Infographic ‘The Content Grid‘ demonstrates what I’ve been talking about for a while - all communication can now be broken down into two broad components: content creation and content distribution.
June 15, 2010:
CustomerThink
Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks! My small beef is with the definition of "content marketing" that underlies the grid. Don't get me wrong: I'm a huge proponent of companies and marketing organizations getting much more serious about creating and executing integrated content strategies to support marketing and sales...
June 14, 2010:
Being Peter Kim
Eloqua shares its insight with The Content Grid. It's a great way to think about corporate content marketing from communications ace Joe Chernov.
June 14, 2010:
Tech Marketing Smarts Blog
Brian Kardon is CMO of the marketing automation firm Eloqua. Brian and the Eloqua team have engaged with over 750 marketing organizations on how to improve their marketing results and focus on marketing as a revenue driver. So we caught up with Brian to learn what the CMO of a marketing automation firm thinks about the present and future of marketing in an era of measuring all things marketing.
June 09, 2010:
WebInkNow
Imagine a huge company announces it is to acquire one of your competitors. It hit the wires five minutes ago. What would you do right now? Not tomorrow. Now. How about writing a blog post about it in real-time?
That's what Joe Payne, CEO of Eloqua did when Oracle announced the acquisition of Market2Lead, a company that is also in the marketing automation arena.
June 07, 2010:
B2B Magazine
Last month's news that big database and sales-lead company Oracle Corp. had jumped into the marketing-automation arena, via the purchase of Market2Lead technology, was the latest indicator that the separate worlds of sales and database marketing appear to be moving closer.
June 01, 2010:
DemandGen Report
As Sales 2.0 concepts urge marketers to get crafty and utilize cutting edge technologies to optimize prospect and customer interactions, marketers are tasked with enhancing messaging to step outside the traditional marketing box. With social and web 2.0 capabilities outpacing the conventional email message, marketers are ramping up their efforts to take advantage of these technologies.
May 31, 2010:
MarketingWeek
Email addresses are now one of the most valuable pieces of customer contact data. Yet their accuracy and deliverability is generally only discovered at the moment of use, by which time it is too late. David Reed finds out why email still suffers neglect.
May 25, 2010:
MarketingWeek
The conference will present Eloqua's vision for the marketing automation industry, outline business trends that will support future product developments, and offer best practice tactics on leveraging the company's solution as a revenue-driving system.
May 25, 2010:
Business Week
The news brought a quick reaction from Joseph Payne, CEO of Market2Lead competitor Eloqua.
May 25, 2010:
Customer Experience Matrix
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Those are presumably the firms in Oracle's target market.
May 24, 2010:
B2B Marketing Online
Marketing automation firm Eloqua has announced that it has exceeded the 150 customer milestone in Europe and now has more than 2000 users across the region.
It is Eloqua's fifth year of operation in EMEA, and recently added Nestle Business Services Group, Harris Communications, Lansa and BasWare to its business roster.
May 21, 2010:
ESPN Jock-O-Sphere
Countering leaks on the Web, the Golden State Warriors launched an Easter egg hunt game to engage fans before the team's new logo is unveiled. Each step of the way, there's an option to share the experience on fans' Twitter and Facebook accounts. The backend software, supplied by Eloqua, an online marketing company, allows for flexibility. Sign up the first day, miss a few days, come back and you'll be able to catch right up.
May 19, 2010:
CRM.com
Lately there's been increased discussion about whether text messaging will become relevant in a B2B marketing environment. We've all seen the stats on Generation Y's use of text messaging and the medium's popularity throughout Europe and Asia. These trends have led experts to predict an inevitable rise in the relevance of text messaging for B2B marketers. I would, however, contend that the opposite may be true. Text messaging may never become a relevant B2B model.
May 18, 2010:
SportsBusiness Daily (subscription)
Warriors Owner Chris Cohan has "attracted 13 bidders" for the franchise, from which the "top three to four will be selected this week, and move on to the next phase. The effort was constructed in-house by the Warriors, with Eloqua aiding on some of the back-end mechanics.
April 28, 2010:
Marketing Sherpa
The quest to stand out at a trade show often tempts marketers to offer splashy sweepstakes prizes with no relevance to their industry and no tie to their own products and services. This isn't the best way to generate qualified leads. Read how a team of marketers designed a bingo-themed contest for an industry conference that highlighted the host’s software and their own team’s expertise using it.
April 13, 2010:
BtoB Magazine
"At Eloqua, we take the subject of digital body language seriously. We are a very left-brain group. Of all our sources of closed business, Web leads (from natural and paid) convert at the highest levels and have the shortest sales cycles..."
April 09, 2010:
CustomerStrategy
An astonishing 81% of businesses admit that their marketing efforts are not being fully targeted, according to research by global marketing automation business Eloqua. The study reports that a further 61% of businesses admitted that their sales and marketing departments are not aligned. The findings, say Eloqua, call into question whether organisations are properly structured to build successful lead generation campaigns and understand how their customers are interacting with marketing initiatives online.
April 08, 2010:
Brand Republic
Four fifths of global marketing operations are not fully targeted while many do not monitor how customers are interacting with their online marketing activity, claims new research.
April 06, 2010:
B2B Marketing Online
Many B2B organisations are recognising the value of using books as a marketing tool to position their brands in the minds of customers and prospects. But how effective is this strategy? Lucy Fisher reports...
April 01, 2010:
Chief Marketer
Marketers spending their time and money crafting campaigns using Facebook, Twitter, LinkedIn and other social sites are now looking for solid metrics to back up those activities. But what should they be tracking and how should they go about it?
March 05, 2010:
NetImperative
Dennis Dayman, Chief Privacy and Deliverability Officer at Eloqua discusses how email has changed, and best practice for marketers looking to use email marketing in a targeted and compliant manner.
February 25, 2010:
MediaPost News
Webtrends Facebook analytics tools work with Eloqua marketing automation.
January 21, 2010:
BtoB Magazine
NIIT is a global talent management company. Its U.S. unit, the Enterprise Learning Solutions business, created its first e-mail marketing campaign in January 2008. The company began by using e-mail marketing software but, looking to expand its lead-generation capability, thought leadership and brand awareness in a more automated manner, it switched to marketing automation provider Eloqua a few months later. Soon after that, NIIT's ELS marketing department, which supports four different brands, expanded its reach into international markets.
January 20, 2010:
MediaPost MarketingDaily
Since the advent of email marketing in the mid-1990s, companies have embraced the misconception that email is virtually "free" as a marketing medium. This false impression often leads to over-communication -- which, in turn, triggers diminished response rates, spam complaints, and unsubscribes. Even marketers who are sensitive to email recklessness sometimes face internal pressures, such as end-of-year revenue numbers, to send "one last blast to the entire database" with the justification that "it doesn't cost us anything."
January 20, 2010:
Fresh Business Thinking
The rapid pace at which email has developed means that criminals and spammers are constantly looking for new ways to make money and bypass the law. Consequently, email technology and regulators are being forced to keep up. In the past, the threats posed by spam were prevented using fairly basic measures that would block untargeted emails. Content filters were set up to protect inboxes from messages that contained certain keywords.
January 18, 2010:
When email was first developed, it was primarily used as a channel to exchange research between universities, the government and to share military information with targeted parties. Today the landscape is quite different, and email is now a fully-fledged method of communication. As is typical however, as its popularity has grown, so has its appeal to criminals. This has created both a challenge in terms of how to prevent this criminal activity, as well as an opportunity, particularly for marketing services companies who strive to support organisations that dispatch targeted emails as part of their marketing communications activities.
January 06, 2010:
ClickZ
Say something interesting -- or nothing at all. This is a hallmark of successful digital conversations. To participate, brands must have something to say. However, it's not a trivial task to create all that content for all those landing pages, Webinars, blogs, newsletters, Web sites, white papers, tweets, social network fan pages, forums, and newsgroups.
January 06, 2010:
ZDNet: Social CRM: The Conversation
Eloqua has always been a top o’ the heap kind of marketing automation solution - in my thinking the best of them for a while - formerly very expensive, now better priced than they were.However, for 2010, to make it onto this list, you have to be in line with where the market is going and social marketing integration is one of the key places it is going.
December 30, 2009:
Target Marketing
The marketing team saved an entire workday and, since May, has accumulated twice as many qualified leads for the sales team as it did during the whole of 2008. That's the situation Waltham, Mass.-based ZoomInfo finds itself in after implementing an automated lead-nurturing and customer-retention solution. Amanda Halle , a marketing associate for the online service "that extracts information about people and companies from millions of published resources," says it was time for ZoomInfo to integrate and automate its programs, using the option offered by marketing automation solution provider Eloqua of Vienna, Va. The ZoomInfo marketing team had been manually inputting the information—work that consumed several hours a week.
December 09, 2009:
B2B Marketing Online
Marketing automation provider Eloqua has launched a new tool to integrate social media sharing and tracking with existing forms of outbound marketing. The Social Sharing and Reporting toolset is available worldwide and allows marketers to pull online conversations into their promotions. It is claimed to improve lead generation, lead nurturing and lead scoring in three steps.
December 07, 2009:
MediaPost Raw
The panel this morning started to talk about the impact of social marketing on email marketing ROI, but turned into a discussion of what metrics are actually important. Turns out that very few of us (at least among the audience here) are doing a great job of measuring and optimizing email marketing based on the data we have now — opens/renders, clicks and conversions. As a contribution to overall revenue, social marketing seems to just add depth and breadth to those metrics, rather than having to introduce brand new measures.
December 02, 2009:
FutureNow
I recently finished up a darn good book on B2B marketing called Digital Body Language: Deciphering Customer Intentions in an Online World. It was written by Steven Woods, who co-founded the ‘marketing automation platform’ vendor, Eloqua, in 1999. ’m going to attempt to summarize, review, and add some commentary as it pertains to how we at FutureNow use this concept of ‘digital body language’ to increase the marketing effectiveness of lead generation sites.
December 01, 2009:
B2B Marketing Online
Andrew Buckley, vice president of global marketing and strategy at American Express, doesn't shy away from a challenge. Having taken the decision a couple of years ago to 'globalise' marketing in the organisation, he's now working on the company-wide implementation of Eloqua's lead nurturing software – and the concomitant upskilling of staff in the organisation.
November 19, 2009:
Email Experience Council
The Email Experience Council regularly asks thought leaders in the email marketing space to explain the latest and greatest ways to create relevant email communications with today's buyers
November 17, 2009:
Sales Lead Management Association
James W. Obermayer, executive director of the Sales Lead Management Association has announced the results of the voting for the Most Influential People in Sales Lead Management in 2009. A total of 1604 people cast votes. Steven Woods is third on the list which is ordered by the number of votes received by each individual.
October 28, 2009:
Marketing Tech Blog
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin doing audio on the site!
October 27, 2009:
DemandGen Report
Austin-based CoreTrace went to market in the first quarter of 2008. A startup in the competitive IT security sector, the company’s marketing team had to quickly figure out its desired target and create a database of marketable prospects. At the beginning of 2009, CoreTrace partnered with Eloqua, utilizing their Best Practice Template Library.
October 23, 2009:
Steve Woods on Focus
One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. This is indeed possible, and provides a powerful advantage to organizations who are successful. However the final outcome of great marketing dashboards rests on a strong foundation of data. Ensuring that the data you need is available, cleansed, and normalized is critical to generating the analysis you need.
October 11, 2009:
Steve Woods on Savvy B2B Marketing
There is no way to determine with 100% accuracy where an individual buyer is in their buying process. This leads to a difficult marketing conundrum when looking at targeting marketing efforts based on a best possible approximation of where that buyer is likely to be in his or her buying process; in a broad enough population, there will always be some response to a marketing campaign, regardless of what buyer stage it was targeted at.
September 29, 2009:
The WebMarketCentral Blog
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales?
September 22, 2009:
BESTSTORYWINS
Joe Payne CEO of ELOQUA, speaks at an Ernst & Young CEO Breakfast in Sydney Australia in February 2009. This video 1 of 4 - Marketing in Transition - what are CEO's doing with marketing budgets and why?
September 18, 2009:
SmallBiz Marketing Tips
As I read Steven Woods' latest book Digital Body Language, I kept nodding in agreement and taking copious notes. The fact is, Steven's ideas should be at the very forefront of every marketer's arsenal - no matter what the size of the company - no matter what the target market.
August 18, 2009:
Frost & Sullivan
In recognition of the impact of customer service in any growth strategy, Frost & Sullivan's Customer Service Innovation Award is presented annually to an individual or organization that has demonstrated significant excellence in this field. This year's award recipient is Mr. Steve Woods, Chief Technical Officer (CTO) and co-founder of marketing automation company Eloqua.
July 20, 2009:
DemandGen Report
To support its more aggressive marketing and sales initiatives for the Correspondent Banking division, Fifth Third Bank selected Eloqua for the automation and management of marketing programs. “Eloqua is able to deliver valuable insight on our client base’s Digital Body Language, providing us with additional ways to help drive revenue even in a challenging economy,” Terry Lyons, VP, Fifth Third Bank’s Correspondent Banking Services.
June 08, 2009:
The Marketing Consigliere
For too long businesses have been pouring their marketing dollars into the “black hole” of creative marketing that has not been able to tie directly to ROI. Creative is still important, but more scientific marketers with backgrounds in statistics and information technology can better connect the dots between their actions and sales results.
June 01, 2009:
UTalkMarketing.com
Recognised as one of the top influencers in the CRM field, Eloqua's Steve Woods distills his insights into the challenges and opportunities faced by today's marketers into a framework for thinking about their audience, and their role, in a new way.
May 28, 2009:
BRANDREPUBLIC
Marketing automation firm Eloqua is launching Prospect Profiler, a tool for CRM systems that presents a simple view of a prospect's online activity. It simplifies the trove of data collected by marketing automation systems and presents a graphical view of any given prospect's website visits, form data, email response and search activity.
May 28, 2009:
eM+C
Eloqua Prospect Profiler, a CRM-based sales intelligence tool provides an intuitive graphical summary of prospects' online activities and behaviors that sales professionals can use to focus conversations on topics that resonate with buyers.
May 28, 2009:
Data Strategy
Prospect Profiler provides a glimpse into what we see as the next generation of marketing automation. It combines an intuitive, user-centric design with intelligent behavioral data that provides greater insight into buyer intent,” says Joe Payne, CEO, Eloqua. “Whether you are a first-time buyer of marketing automation or a long-time Eloqua client, you have got to see Eloqua Prospect Profiler. Nobody else has anything like it.
May 27, 2009:
B2B Marketing POSTS by Laura Ramos
When marketing delivers a new batch of leads, sales wants to know quickly which have the most potential. In my research, I show how top marketers build practices that score leads numerically, route top-scoring leads to sales, and – more often – use visual tools to engage with sales. This is where many marketing automation vendors are heading and Eloqua has taken a major step in this direction with its announcement of Prospect Profiler today.
May 27, 2009:
Steve Woods on the Junta42 Blog by Joe Pulizzi
...marketers have all realized that today’s buyers have fundamentally changed; they use Google, various online sources, and social media to find their information, rather than interacting with a sales person....As we’ve helped these marketers, we’ve had a great opportunity to dig deep into what it takes to be successful, and the mistakes you can easily avoid as you evolve your marketing organization.
May 26, 2009:
BtoB Magazine
The effort today is not so much at the top of the funnel, bringing in raw leads, but rather in nurturing and relationship management with current prospects," said Brian Kardon, CMO at demand generation and lead management company Eloqua. "A lot of marketers pride themselves on how many leads they generate each quarter, but they already have a ton of prospects in the pipeline. The focus now is on closing the business.
May 21, 2009:
The Marketing Technology Blog
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google’s ability to make the information resources of the Internet searchable or social media’s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
May 20, 2009:
MarketingProfs Daily Fix
The answer is yes according to Joe Payne, CEO of Eloqua, a marketing automation software vendor (far left in photo, below). Approximately 30% of the Eloqua marketing team's pay is contingent on Eloqua achieving its revenue objectives.
May 06, 2009:
CRM 2.0 The Conversation by Paul Greenberg
...the Philadelphia Flyers fan engagement program is by far the single most well thought out and successful CRM strategy and program Ive seen to date in professional sports. Bar none - including my beloved New York teams. Shame on the Rangers.
Using a combination of salesforce.com, marketing ubër-application Eloqua, and a stored value program ... [the Philadelphia Flyers] ... are able to capture the kind of information about a fan that lets them know fan behaviors from the time they walk out the door to the time they leave the stadium.
April 21, 2009:
Steve Woods at Sandhill.com
In the past, all interactions were largely face to face or by telephone and the sales professional was able to read the subtle clues and nuances - the forward-leaning posture, the raised eyebrows, the tone of voice, and more.
Can that same level of interaction and interpretation be achieved in the digital world? Can marketers define and read a "digital body language" that offers consistently predictive clues and insights into buyer behavior?
April 14, 2009:
Sales and Sales Management Blog
Steven Woods in Digital Body Language: Deciphering Customer Intentions in an Online World (2009: New Year Publishing) argues that just as it used to be critical for a salesperson to be able to read a prospect’s body language in order to be able to successfully move them to make a positive decision to purchase, it is now equally critical—and possible—to read a prospect’s “digital” body language via their use and movements through the company’s internet resources.
April 09, 2009:
B2B Marketing POSTs by Laura Ramos
Laura Ramos reviews Steve Woods' new book "Digital Body Language".
April 09, 2009:
Steve Woods, Chief Marketer Magazine
The art of lead scoring is evolving as marketers better understand today's buyers. Originally, scoring models were borrowed from database marketing and mainly looked at demographics and firmographics. Is it the right level of executive? Are they in the right industry? Does the company have the right level of revenue? This information, although valuable, did not indicate anything about whether the buyer was ready to buy.
March 31, 2009:
The Funnelholic
The Funnelholic interviews Steve Woods on B2B marketing trends in 2009.
March 31, 2009:
B2B Marketing Online
With threats from inbox overload, spam and image blocking, how must email evolve to retain its place as the key B2B marketing medium? And how should it be used to maximise its effectiveness? Lucy Fisher reports
March 31, 2009:
Customer Strategy
According to Eloqua’s report, on average B2B organisations convert fewer than 60 per cent of marketing leads into sales leads. By integrating sales and marketing databases and employing lead management and routing processes to improve lead handoff, businesses can boost this rate significantly.
March 26, 2009:
Customer Think
Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about his new book, "Digital Body Language".
March 16, 2009:
1to1 Weekly
Partnering with Eloqua, Weather Trends International collects information about its customers (and the employees at those companies who receive the email)…. Prior to last summer WTI experienced a typical email open rate of 2 to 4 percent. Today, Bill Martin, WTI's vice president of marketing, says, he typically sees double digits for both open and click-through rates. "For a small company of less than 30 people and less than $10 million a year in revenue, the fact that we can use the same tools as a Fortune 500 company and see these kinds of results is great."
March 12, 2009:
B&T Today
The ecomonic downturn has led to a 30% cut in marketing budgets and the transfer of marketing dollars to digital, according to Joseph Payne, CEO of Eloqua.
February 26, 2009:
BtoB Magazine
Eloqua CTO Steve Woods reports on the importance and insight gleaned through digital body language.
February 25, 2009:
Online Marketing with RSS Ray
Steven Woods, CTO of Eloqua, explains key concepts from his new book Digital Body Language.
February 11, 2009:
LeadSloth on Demand Generation (Jep Castelein)
I’m not sure if I like the term Digital Body Language, but Steve Woods’ book with that title I like very much. It clearly shows how the role of marketing in the complex sales has changed, and gives lots of detailed suggestions on how marketing teams can cope with this change, by using smart demand generation strategies.
February 02, 2009:
DemandGen Report
Sourcefire recognized the need identify likely buyers and has utilized Eloqua to create an advanced lead-scoring program. The program allows Sourcefire to evaluate and adjust the quality and quantity of its leads based on feedback from the company’s sales organization. The lead scoring system has been able to show a 25% increase in sales productivity.
January 08, 2009:
BtoB Magazine
Dennis Dayman, chief privacy and deliverability officer at Eloqua, provides expert commentary on how today's marketers can solve some of their biggest deliverability issues using the latest tools, technologies, and processes.
December 24, 2008:
ClickZ
Giving stuff away in order to secure sales meetings can be a costly endeavor. Brown and his colleagues knew there would be plenty of people who had no real interest in TriNet but would agree to a meeting just to get the gifts. To minimize that, TriNet sought help from Vienna, VA-based lead generation company Eloqua....Brown said the Eloqua-based process has worked well, resulting in many more sit-downs and a 20 percent increase in conversions.
December 11, 2008:
ZDNet Blog: GreenTech Pastures
According to an Eloqua-sponsored survey, more than 60 percent of B2B marketers plan to shift away from sending out scads of paper in the form of brochures and other collateral and are moving instead to digital activities. This trend inspired Eloqua to hold a “paperless” conference, using technology from iCentera and nTAG.
December 11, 2008:
Network World Podcast "Panorama"
With the knowledge that most people chuck much of the physical materials received at a conference before leaving the hotel, Eloqua decided to make their annual user conference a green experience and do a way with paper all together. Brian Kardon, chief marketing officer at Eloqua, talks about how his company pulled off the paperless conference and provides tips for those looking to do the same.
November 26, 2008:
B2B Marketing Online
According to a recent Eloqua survey of 150 B2B marketing managers, marketers have the best intentions at heart and want a greener approach to marketing. In the next 12-to-18 months, 60 per cent of respondents said they will move away from traditional marketing activities such as direct mailers and brochures and look to digital activities to be more 'green'. Sixty per cent also said that ‘green' marketing can provide them with a competitive advantage.
November 10, 2008:
BtoB Magazine
An effective lead-nurturing campaign starts with bringing leads into the funnel, no matter what the source—webinars, search marketing, banner ads, offline or events. The key is to combine explicit data about a prospect with implicit behavior, such as e-mail opens rates, Web site visits and white paper downloads, said Steve Gershik, VP-marketing innovation at lead generation and management vendor Eloqua Corp.
November 04, 2008:
Brandweek
Recognizing the benefits of going green, marketers of late have expressed a greater interest in eco-friendly communication materials, according to a new study by Eloqua. The firm interviewed 150 marketers for its Green Marketing survey and found that 90% of the marketing industry wants to be more environmentally friendly... Eloqua recently adopted this approach at its Experience '08 Conference in Las Vegas. The conference featured an online portal where attendees could access the latest panel and speaker information, bypassing paper agendas. Also, instead of disposable name badges, attendees were given electronic devices with built-in digital networking capabilities.
October 30, 2008:
CRM Magazine
Steve Woods, chief technology officer of Eloqua -- which just last week was named a Leader in the Marketing Automation category in CRM magazine’s 2008 Market Awards -- says this release addresses the problem that many companies face when marketing and sales are unable to integrate disparate systems. Eloqua's Web services API, he says, will help bring the two groups together, doing away with the traditional method of what he calls merely “handing a fishbowl of business cards over the wall.” With this integration, he says, “marketing and sales can now get on the same page.”
October 10, 2008:
destination CRM
As part of the Eloqua Experience 2008 conference here this week, one presentation -- "Turning the Social Technology Groundswell to Your Advantage", by Charlene Li, former Forrester Research analyst, co-author of the book Groundswell, and now founder of the new consultancy The Altimeter Group -- explained that social media isn't about the technology at all; rather, it's a focus on the relationships you want to build with your prospects, customers, and employees.
October 09, 2008:
DemandGen Report
The second annual Markies Awards were handed out in Las Vegas this week, recognizing innovative and visionary marketers in the field of demand generation. The awards were presented to winners in nine categories at Eloqua Experience ’08, with specific nods to ground-breaking campaigns and programs for sales and marketing effectiveness, lead scoring, lead management and campaign management.
October 08, 2008:
destination CRM
Marketing automation service provider Eloqua held its first user conference this week in a very sunny Las Vegas. Visit the Experience Web page and you’ll find that the show was “sold out” … With over 430 attendees, and an impressive list of sponsors, from tech vendors to research firms, Eloqua certainly did well on its first try. It also didn’t hurt that, according to its end-of-the-conference poll, 96 percent of remaining attendees voted in favor of Eloqua hosting another event next year.
October 08, 2008:
DemandGen Report
In another sign that the marketing automation category has arrived, more than 430 attendees turned out in Las Vegas this week for Eloqua’s inaugural user conference. Eloqua Experience 08 drew over 300 customers to hear best practice presentations from power users as well as marketing experts and industry analysts. CEO Joe Payne kicked off the event by spotlighting the company’s growth rate, recently exceeding 500 customers and 10,000 users and expanding globally into EMEA and Asia.
September 17, 2008:
TMCnet
Eloqua, a vendor of automated demand generation applications and expertise for business-to-business marketers, has announced it has been selected as one of Oracle's (News - Alert) Elite 8, a designation given to partners which have demonstrated products and customer integrations with Oracle CRM On Demand.
September 02, 2008:
TMCnet Bloggers
Eloqua, a vendor of demand generation products for business-to-business (B2B) marketers, has announced the Eloqua Web Services Application Programming Interface, a Web Services API for marketing automation. This release extends the reach of Eloqua's demand generation applications, company officials believe, since by using the product "organizations can integrate any application, service or non-standard Customer Relationship Management (CRM) system with their Eloqua product."
August 27, 2008:
TMCnet
Eloqua, a vendor of demand generation products for business-to-business marketers, has announced the Eloqua Web Services Application Programming Interface, a Web Services API for marketing automation.
August 25, 2008:
B2B Online
In addition, Hungerford said the company’s database of prospects grew so substantially with Eloqua that Sybase began using its own data management solution to do trend and effectiveness analysis. While Hungerford declined to specify the size of the Sybase database integrated with the Eloqua system, he would say it has increased by at least “tenfold” since implementing Eloqua Conversion Suite four years ago.
August 25, 2008:
BusinessWeek
GETTING TO KNOW ME From a marketer's perspective, such individual attention should be a welcome change for consumers, as it reduces the number of unwanted advertisements that don't relate to their wants and needs. Steven Woods, co-founder and chief technology officer of Eloqua, a marketing platform company, says consumers don't seem to mind targeted advertising if they know their data is being collected. "If a person has let you know what they are interested in, then generally consumers see that as being responsive to their needs," Woods says. "If they are not expecting that you will end up with their data then that would be a problem for them."
August 21, 2008:
eMarketing and Commerce
Should there be an online version of the National Do Not Call Registry? At first blush, this might seem like a dire proposition for marketers. But, in fact, it would be a good thing. By Steven Woods, Co-founder & Chief Technology Officer, Eloqua
July 14, 2008:
BtoB Magazine
Eloqua, which provides lead-generation and marketing automation software specifically for b-to-b marketers, continues to post strong revenue growth. Under Payne's direction, it achieved its best quarterly performance ever in the fourth quarter last year. He also oversaw several new initiatives to support Eloqua customers, including the inaugural Customer Advisory Board and the first Eloqua Marketing Awards, which recognized the most innovative and effective marketing campaigns developed by Eloqua customers.
June 10, 2008:
ChiefMarketer.com
RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets, boosting clickthroughs and page views. FXCM has worked with Eloqua on its RSS and e-mail initiatives for about a year and a half. The newsletters are part of an integrated marketing plan which also includes online banner ads, a sales team and direct mail campaigns inviting prospects to sign up for a demo where they can trade using play money, says Ross Soodoosingh, e-mail marketing manager of the Dallas-based company
June 09, 2008:
B2B Online
One trend that is pretty fascinating is the use of lead-generation systems like Eloqua. They provide an additional level of detail and information beyond what a standard CRM system provides. It allows you to get down the road more quickly than batch-and-blast marketing. We’re in the process of finishing up an implementation with Eloqua. We’re building out capabilities now. It’s giving us site activity information that we haven’t had before. Because Eloqua and other [similar] systems integrate very well with salesforce.com, there are a lot of choices you need to make, and you need to understand your business to make them work effectively.
June 03, 2008:
Washington Post
It used to be that when you were interested in buying, say, a computer, you'd go to the local electronic store and talk to a salesman. That salesman would be able to tailor his pitch based on your reactions to the merchandise. He'd be able to accurately gauge whether you were intrigued, skeptical or disinterested, and then adjust his pitch accordingly.
I spoke with a company called Eloqua that recently relocated its headquarters from Toronto to McLean, Va. Eloqua helps online vendors read the "digital body language" of potential customers.
June 03, 2008:
A new survey from Eloqua shows that marketing and sales are, in fact, becoming more closely aligned. Although 86 percent of those marketers surveyed felt that the pressure on them to account for results has increased, 68 percent reported that they are now measuring the quantifiable results of marketing to the bottom line. Also, the survey uncovered that 64 percent of marketers feel that their marketing programs are more effective today versus three years ago. Due to this fact, more than 90 percent rated the relationship between their sales and marketing departments as "okay" or "excellent." "The rumors of the death of the sales/marketing relationship are greatly exaggerated," Eloqua CTO and founder Steve Woods told me. "With the move to online, both sales and marketing have a greater ability to dig deep and get richer information; they can see what pages Customer X looked at, what he looked at before and after visiting their site, whether or not they downloaded the video, and so on." The concurrent loss of the "reading the customer's body language" factor is thus obviated, Woods says, "by reading this 'digital' body language. There's an increasingly renewed relationship between sales and marketing, a better spirit of cooperation." Historically, he says, "Marketing considered a business card a lead, while sales felt a real lead was when somebody was ready to buy. Now the relationship is being crystallized a lot more based on common currency and that digital body language. We're now seeing more love between the two groups."
April 21, 2008:
Forrester Blog for Interactive Marketing Professionals
Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.
April 21, 2008:
ClickZ
A Canadian company, which helps marketers and their sales teams to reach out to prospects, using e-mail, direct mail, and other channels will support three new ones in its product offering: RSS feeds, speech-to-text, and fax. Eloqua's move comes as consumers and businesses alike continue to change where and how they buy products.
February 01, 2008:
DIRECT Magazine
'Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of Facebook to Facebook? Crossbeam Systems does. And it's using them — coupled with a multitouch e-mail strategy — to spur interest from prospects and established customers.'
January 30, 2008:
DemandGen Report
'Although ZoomInfo’s business information search engine helped corporations like Adobe and Bullhorn identify sales opportunities and build sales pipeline, the company was challenged with its own process to help its sales team navigate and prioritize through a heavy volume of leads.'
December 19, 2007:
Inside CRM
'Steven Woods — Eloqua Corp. Chief Technology Officer and Senior Vice President of Products: One of Eloqua's co-founders, Woods has combined his software-engineering know-how with an incisive sense of what sales and marketing people actually need frrom a solution. The result has been products like the Eloqua Express, Team and Enterprise family of marketing-automation tools, which include capabilities like lead scoring and lead nurturing. This year, the company introduced a module for drawing CRM information into the process of creating direct-mail accounts, one of CRM's somewhat forgotten channels.'
September 01, 2007:
CRM Magazine
Sales and marketing have always been strapped by the lack of coordination that plagues the opportunity management process. Many people figured CRM would solve that, but it hasn't--which has left an opening for solutions to address this dilemma. Eloqua, recently named a "Cool Vendor" by Gartner in CRM marketing and analytics, is one of those firms looking to broker a ceasefire in the information war between sales and marketing.
September 01, 2007:
CRM Magazine
Since the rollout of the new integrated system last spring, Sybase has seen an 85 percent reduction in the cost of acquiring customers and "growth at the top of the funnel," Kiley says. Credit goes to the increased visibility that the integrated system delivers. "When you're focused on a thing and you watch it and it works for you, great. If you see that it's not working, you can change it," Kiley says. "Now we can see exactly what's going on. In our old world, we couldn't."
August 08, 2007:
SearchCRM.com
Three years since taking over as director of demand generation at Endeca Technologies Inc., there's one thing Will Pringle no longer hears from his Sales department: "These leads suck!" That's thanks in large part to Marketing and Sales getting together to implement a lead scoring system using Salesforce.com, Eloqua and D&B business information. Rather than guesses or hunches about Marketing's contribution to the bottom line, there's a pretty clear understanding of what's working.
July 18, 2007:
BtoB Magazine
'NetSimplicity, an office administration software company, needed to increase leads in order to keep its three new sales representatives busy and productive. Unfortunately, the marketing budget wasn’t there.“We needed to increase leads by 60% for the additional salespeople without significantly increasing the demand-generation budget,” said John Stockton, senior director of marketing at NetSimplicity.'
July 01, 2007:
Direct Magazine
'To get the best insurance coverage, you have to be well informed. Insurers need information too — about their customers' demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified leads for sales reps.'
May 09, 2007:
BtoB Magazine
John Stockton, senior director of marketing at NetSimplicity, which markets office administration software products, is a big believer in Web analytics. No small wonder, as he has been able to increase qualified leads by 100% over the past year—with the same budget—using Eloqua's Web analytics product.
April 26, 2007:
Chief Marketer
An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars. Prior to using the Eloqua system, Group 1 used postcards to promote the Webinars, typically resulting in a 1% hit. E-mail promotion is faring better, with responses in the 5% to 10% range.
April 12, 2007:
Canadian Business
Eloqua is particularly comfortable with the software-as-a-service model, of course, because that's how it sells its own wares, too. It makes business-to-business marketing automation software that helps measure the process of lead generation, and accelerate sales cycles.
April 10, 2007:
MarketingProfs.com
Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are demanding that marketers deliver measurable results. Chief Marketing Officers (CMOs) are now expected to demonstrate the impact of their actions and the return on their investments. The failure of so many marketing executives to rigorously and successfully defend their decisions partly explains why the average tenure of top CMOs is now less than 23 months.
March 01, 2007:
DestinationCRM
By joining marketing and sales more tightly, the company has been able to cut the cost to convert leads by 85 percent. Sybase has increased its marketing database by 25 percent, which has in part led to a rise in attendance at marketing events of 50 percent.
February 05, 2007:
DMNews
“I think we may see a major resurgence of traditional channels that were abandoned for e-mail, like direct mail and telesales,” Joe Payne said. “These old channels will work in conjunction with the new marketing channels of e-mail, Web properties, hyper sites and Webinars to touch customers in an integrated fashion in a manner not possible before.”
December 14, 2006:
BtoBonline Email Marketer Insight
Mark Organ, CEO of Eloqua writes about the many factors that affect response rates; and the techniques for improving them that are often overlooked.
December 01, 2006:
Inc. Magazine
"Typically, in marketing, people talk about sweepstakes and they say they give you lousy leads," says David Kreitzer, the company's director of inside sales. "We have found the opposite to be true - as long as you pick the right leads." By focusing only on the strongest prospects, Bella Pictures has increased its number of face-to-face meetings some 75 percent.
July 25, 2006:
DestinationCRM
Eloqua is shaking things up postsolstice with its release of the Summer 2006 Conversion Suite, which will be available to customers on July 31. ... This move marks a turn away from the company's presence as a marketing tool provider toward becoming a marketing automation provider with a strong platform base.
June 12, 2006:
The Globe & Mail
In many ways, social networking is tailor-made for the B2B sale, with its longer sales cycles, considered purchase and multiple stakeholders. The old cliché, "It's not what you know, but who you know" is truer than ever. Time-starved business leaders are subject to a constant bombardment of marketing messages, making the personal referral the gold standard in lead generation.
May 12, 2006:
ITWorld Canada
"I felt they understood what our needs were, and it didn’t make sense for me to look elsewhere because they already had it” - Stacey Fruitman, Tridel’s director of corporate marketing.
May 10, 2006:
MarketingProfs
It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest? It all ties back to effective communication. Here are the five components of an effective sales and marketing communication strategy...
May 03, 2006:
ClickZ
'Your marketing department has mastered entry-level e-mail marketing. Now if only you could increase the scale of your e-mail marketing and integrate it more tightly with your overall marketing campaigns, you could realize even greater revenue growth.'
April 15, 2006:
Chief Marketer
'If CMOs want to get into the boardroom, they need to adopt the language of finance, sales, and production. Successful marketers quantify their value in terms familiar to the other corporate executives, such as increased revenue, market share, customer loyalty, and return on investment.'
February 13, 2006:
BtoBonline
February 09, 2006:
SellingPower.com
The information revolution has made sales leads much easier to gather and has raised the bar for handling them fast, precisely and with maximum impact on final sales. This revolution is sweeping through all stages of lead management, starting with the simplest step – finding new prospects.
December 28, 2005:
CMO online
December 15, 2005:
DM News
'"The value proposition shifts from execution to analysis, measurement and automation", Mark Organ, CEO, Eloqua Corp.'
November 01, 2005:
Destination CRM
'"From the first campaign, sales had great visibility immediately", Andrea Soltysiak, Vice President of Marketing for Procuri.'
October 20, 2005:
Toronto Star
'The consistent use of salespeople is one of the major differences between B2B and B2C sales, says Mark Organ, CEO and co-founder of Eloqua Corp.'
October 17, 2005:
DM News Essential Guide to E-mail Marketing
'"The customer will lead the way by dictating who can and cannot communicate with them," - Deirdre Baird, Pivotal Veracity'
September 29, 2005:
MarketWire
'"We're enthused about the diverse line-up of companies participating in the Summit's first Solutions Showcase," said Donovan Neale-May, Executive Director of the CMO Council.'
August 06, 2005:
Eda Galeno: Chief Marketer
'Planalytics launched its first e-mail newsletter, Flashweather, in 2002. "Flashweather in the retail industry has become a house hold term."'
July 01, 2005:
Constantine von Hoffman: CMO Magazine Online
'An excerpt from Culture Clash: The collision between sales and marketing can be jarring. Here's how to avoid whiplash.'
Eloqua in the Socialsphere