Eloqua in the News
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Chief Marketing Technologist Blog
Earlier this month, I read Oracle/Eloqua’s new report on Defining the Modern Marketer: From Ideal to Real. One of the more fascinating aspects of the report, based on a survey of 556 B2B marketers, was the shifting balance between the “art” of marketing and the “science” of marketing.
March 22, 2013:
AdExchanger
Garrison said she and her colleague chose Eloqua for its ease of use and best practice resources, which was one of their top criteria since they didn’t have the time or ability to do a lot of testing.
March 22, 2013:
Wall Street Journal
That shift has helped other recent IPOs for marketing software companies like ExactTarget and Eloqua, which sell software that helps companies automate tasks like email marketing and harvesting sales leads from a website.
March 21, 2013:
Business2Community
Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms.
March 16, 2013:
Business2Community
Eloqua recently did some analysis on the ideal number of forms for collecting information without driving prospects away en mass, and determined it was 7.
March 13, 2013:
The Marketing Donut
It’s impossible to talk about marketing without mentioning the social web. The social web is here and marketers are looking for ways to connect and integrate their activities in an effort to improve both efficiency and effectiveness.
March 13, 2013:
TechNewsWorld
For privacy-minded users, being careful with social platforms and what they Like online is advisable, said Dennis Dayman, chief security officer at Eloqua.
March 13, 2013:
DemandGen Report
While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua.
March 12, 2013:
DM News
Whether it's a blog, Twitter, Facebook, Pinterest or Instagram—your prospects are online and they're social. Potential buyers and customers are sharing content, opinions, and experiences publicly on the Web.
March 12, 2013:
Business2Community
The infographic below, courtesy of Brainshark, and recently featured on Eloqua’s Blog, illustrates a few compelling statistics about the benefits of using video in B2B marketing.
March 11, 2013:
MyCustomer.com
The number one priority for an email marketing strategy is goals, according to Sylvia Jensen, director of EMEA marketing at Eloqua.
March 09, 2013:
Forbes
Marketing should share responsibility for revenues and customer experience, but in a recent Eloqua whitepaper only nine percent of marketers surveyed felt customer experience was the most important measurement of their ROI.
March 07, 2013:
MyCustomer.com
According to Eloqua’s survey of over 550 B2B marketers that use digital technologies, respondents ranked company website the most important channel for their organization, followed by email and face-to-face events.
March 07, 2013:
Netimperative
The new report “Defining the Modern Marketer: From Real to Ideal” from Eloqua surveyed B2B marketers to identify key trends in the marketing landscape.
March 05, 2013:
CMS Wire
The report “Defining the Modern Marketer: From Real to Ideal,” was complied from data collected in January 2013 by BtoB (through a partnership with Eloqua and Oracle) where 556 active B2B marketers were surveyed about modern marketing, what they are currently doing in this area and improvements that need to be made.
March 05, 2013:
Chief Marketing Technologist Blog
I'm fascinated by this chart that was included in a recent report by Eloqua and BtoB Magazine, Defining the Modern Marketer: From Ideal to Real. Based on a survey of 556 B2B marketing professionals from companies of all sizes and industries, the report reveals current perceptions about what “modern marketing” is today — and should be tomorrow.
March 04, 2013:
BtoB Magazine
According to BtoB's study, "Defining the Modern Marketer: From Ideal to Real," sponsored by Eloqua, marketers give themselves an average score of 7 out of 10 on their current abilities to target customers properly.
March 04, 2013:
BtoB Magazine
The study, “Defining the Modern Marketer: From Ideal to Real,” was based on an online poll conducted in January among 556 digitally active marketers. Marketing automation company Eloqua Inc. sponsored the research.
March 04, 2013:
BtoB Magazine
Despite the mainstreaming of social and its eager deployment by best-of-breed marketers, the channel still mystifies many, according to the BtoB/Eloqua study.
March 01, 2013:
Destination CRM
"Instagram had to have known that they were eventually going to have to look at a revenue model, and they had a really good opportunity to make this work in their benefit…but they only gave the user one choice, which was to delete their accounts," says Dennis Dayman, chief security officer at Eloqua, a marketing automation firm owned by Oracle.
February 28, 2013:
MyCustomer.com
At the Eloqua booth, we’re increasingly having conversations with marketers who want to know how to manage various data sources. Furthermore, the debate around the smart use of customer and business data in direct marketing applications touches the changing face of modern marketing, as discussed by Google, DQM Group and Microsoft in their panel on Day 1 of the conference.
February 27, 2013:
CMSWire
According to Eloqua CEO Joe Payne, in many ways it's business as usual for Eloqua. Under Oracle's wing, Eloqua is still committed to an open integration strategy, and it is still committed to not only continuing support for other integrated tools, like Salesforce and Microsoft Dynamics CRM, but it will also continue to provide ongoing enhancements.
February 26, 2013:
InformationWeek
Now that Oracle's $871 million purchase of Eloqua is complete, you can expect tighter integration between the cloud-based marketing platform and Oracle's sales, service, social and e-commerce applications. But that doesn't mean preexisting integrations with third-party applications will go to seed.
February 26, 2013:
Business2Community
Eloqua regularly publishes insightful charts to illustrate various trends in customer behaviour. I cherry-picked three of these charts to provide a visual way of explaining a strategy for B2B companies to manage their marketing initiatives in this new age of social engagement.
February 25, 2013:
Destination CRM
Eloqua, the marketing automation provider that Oracle purchased for $871 million last year, plans to expand beyond its current B2B customer base and offer e-commerce capabilities aimed at B2C companies, according to Eloqua CEO Joe Payne.
February 22, 2013:
B2B Marketing
The race to become the integrated sales and marketing technology platform of choice has intensified with Oracle’s announcement of its roadmap to integrate the newly acquired Eloqua platform into the Oracle Sales Cloud.
February 21, 2013:
The Register
Describing Eloqua as "the centerpiece for Oracle's cloud," Oracle's president Mark Hurd said in a webcast on Thursday that the marketing tech will let Oracle customers target the modern customer — someone who is "always connected, always aware, and is always sharing".
February 19, 2013:
Direct Marketing News
Privacy by Design is a shift in the approach to privacy, moving it from an afterthought to a consideration in early stages of product/process development. Privacy by Design is an approach to protecting privacy by embedding it into the design specifications of technologies, business practices, and physical infrastructures.
February 18, 2013:
ZDNet
There was no doubt about the impact Eloqua had in 2012 – with their successful August 2012 IPO – the first company of their genre to go public and their December 2012 acquisition by Oracle.
February 13, 2013:
BtoB
“Many companies, especially in the SaaS space, are sitting on gold mines of data,” said Heidi Melin, CMO of Eloqua, in a keynote discussion. Many of those companies, though, are not leveraging that data, she said.
February 11, 2013:
DemandGen Report
“The open Eloqua platform will continue to support multiple CRM systems,” according to a statement by Joe Payne, CEO of Eloqua, and Steve Miranda, EVP Application Development for Oracle, posted on Eloqua’s It’s All About Revenue blog.
February 05, 2013:
DM Confidential
The value of SlideShare in lead generation is obvious to Elle Woulfe, director of marketing programs at Eloqua. “It’s a content library with a lively, mobile-friendly community, many of whom are senior executives and buyers.” She also notes that SlideShare’s audience is considerably larger than the ones most company websites have.
February 04, 2013:
B2B Marketing
Eloqua has been judged the number one marketing automation platform (MAP) provider according to research carried out by Sirius Decisions.
February 04, 2013:
InformationWeek
In the latest big marketing tech deal, Oracle announced in December plans to acquire Eloqua.
February 01, 2013:
DM News
However, Dennis Dayman, chief privacy and security officer at marketing automation provider Eloqua (recently acquired by Oracle), says that consumers are responsible for educating themselves about privacy issues, while marketers should educate their organization about data and privacy policies.
February 01, 2013:
Harvard Business Review
When marketing services and software firm, Eloqua, for example, decided to start recognizing outstanding work and results achieved by firms in its industry with awards, it decided to go whole hog. And for good reason: helping customers build status is an exceptionally valued aspect of one's social capital.
January 28, 2013:
Forbes
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business.
January 25, 2013:
BtoB
The best, most technologically sophisticated marketing ecosystem won't do you much good without well-thought-out business processes and skilled, new-generation marketers who know how to take full advantage of the technology. Eloqua, as powerful a platform as it is, cannot do the thinking for you.
January 08, 2013:
B2B Marketing Insider
Eloqua’s All About Revenue the @Eloqua blog explores the role innovation plays in revenue generation. Follow my friend @noyesjesse.
January 03, 2013:
DemandGen Report
“Many companies are still behind and are not optimizing the web experience for mobile, which is incredibly damaging for their brands," said Steve Woods, CTO of Eloqua.
January 03, 2013:
DM Confidential
Mobile websites are a no-brainer for marketers. Responsive design, which Eloqua defines as “the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time,” is becoming the norm, but beyond that there are many factors to keep in mind.
January 02, 2013:
MarketingProfs
We also looked at attendees to our biggest event, Eloqua Experience, and discovered that attendees were our best customers, generating more leads per marketer. When you're justifying the expense of hosting or sponsoring an event, consider such ancillary benefits.
January 02, 2013:
Direct Marketing News
The summer brought financial highs and lows as marketing automation solutions supplier Eloqua announced its IPO of 8 million shares.
January 02, 2013:
Marketing Charts
An examination of email performance metrics from January through November 2012 by Eloqua shows that its customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012 than its customers in Europe and North America.
January 01, 2013:
Destination CRM
Steven Woods, chief technology officer at marketing automation software company Eloqua, says this affords companies like his more value than operating as a simple stand-alone solution.
January 01, 2013:
DM News
Gone are the days when people stayed with a company for 20-plus years. Now, it's typical to see someone leave their job after a year or two. This creates an issue not only for sales, who may lose a key contact during the sales cycle, but also for marketers who are trying to maintain or grow their database. - Anna Glushkovsky, Database marketing manager, Eloqua
December 18, 2012:
Boston.com
Below Joseph Payne, chief executive of Eloqua, argues it is unlikely the tech bubble will burst in 2013 and points out that companies that make Software-as-a-Service products are going strong and showing no signs of stalling.
December 18, 2012:
SocialTimes
Social media is changing the way we do business and a new infographic from Eloqua takes a look at just how much of an effect it’s had. The infographic, ‘The Social Business Shift’ takes a look at how services like Twitter, Facebook, LinkedIn, WildFire, Kickstarter and others are shifting business.
December 18, 2012:
M&M Global
SaaS technology is continuing to become the standard. As an industry we’re seeing more innovation in the direction of a marketing “ecosystem”, due to the flexibility of SaaS. In 2013 and beyond, it’s not merely about what your marketing platform can do on its own, but how other applications can connect to it. As marketers start integrating other applications into their marketing automation platform, they’ll have a much more in-depth view of the customer.” - Steven Woods, chief technology officer, Eloqua
December 14, 2012:
DM Confidential
Eloqua, a demand-generation automation company, has put together an infographic detailing how social media has changed the way business is done in four industries: human resources, sales, marketing, and research and development.
December 14, 2012:
Econsultancy
Mind blowing stats about mobile marketing (Eloqua)
December 13, 2012:
IDG Connect
When Eloqua designed our guide “40 Must-See Charts for Modern Marketers”, we didn’t focus exclusively on high-level strategic views – we measured the tactical practices that make marketers successful.
December 13, 2012:
DM Confidential
“Lead scoring is an objective ranking of one sales lead against another,” according to Eloqua’s “Grande Guide to Lead Scoring.” “This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.”
December 12, 2012:
MyCustomer.com
Sylvia Jensen, director of marketing for EMEA at Eloqua believes that 2012 marked the year that businesses seriously began to consider social as an integral part of their marketing strategy.
December 12, 2012:
IAPP
If they aren’t already, it’s going to become imperative for the average marketer to start thinking about data governance in 2013, says Dennis Dayman, CIPP/US, CIPP/IT, chief privacy and security officer for Eloqua. Marketers are no longer solely data collectors and analyzers, Dayman says.
December 10, 2012:
B2B Marketing
Social media will continue to dominate the marketing landscape next year, according to Steven Woods, chief technology officer at Eloqua. Woods also sees an increased focus on big data and SaaS technology as providing focuses for marketers in 2013.
December 08, 2012:
TechCrunch
Using gamification, companies like Eloqua are seeing a 55 percent lift in active users in their user communities.
December 07, 2012:
MarketingSherpa
Heidi Melin, Chief Marketing Officer, Eloqua: As CMO of a marketing automation software company, it wasn’t too surprising to find out that Heidi definitely separates CRM as a software solution and marketing automation technology.
December 07, 2012:
InTheCaptial
Joe is a paragon of D.C. Tech success, having taken Eloqua public in an IPO earlier this year. During the event, Joe will discuss his experience during the IPO process, how his company progressed to that point, and how he plans on scaling Eloqua for continued growth in the future.
December 06, 2012:
Business2Community
But this does raise the question: is there a best place to begin your inbound marketing efforts? Eloqua‘s Content Marketing Grid V2 offers some excellent suggestions.
December 05, 2012:
InformationWeek
Although I attended this marketing automation and revenue performance management software company's event mainly to learn about what was going on with only one component of its offering -- Social Suite -- Eloqua continues to push the boundaries of what marketing software can do.
December 04, 2012:
Marketing Charts
There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in partnership with Eloqua and CMO.com.
December 03, 2012:
1to1 Magazine
According to Heidi Melin, Eloqua's CMO, many of the core principles of marketing, like targeting the right buyer, have remained the same over the years; it's just that companies now have access to improved tools to conduct targeted campaigns more effectively.
December 01, 2012:
Destination CRM
"It's great from a visibility standpoint," comments Heidi Melin, chief marketing officer at Eloqua. With Marketing Cloud, users can manage and optimize social ad campaigns, push social content, and identify and engage brand advocates within Salesforce.com.
November 29, 2012:
DM Confidential
Eloqua, a demand-generation automation company, put together an infographic to summarize the results of its survey of 548 B2B marketers on how they use social media to promote, engage and sell.
November 28, 2012:
MarketingSherpa
"The first major trend would be social and the impact that social has on the connection between marketing and CRM," said Heidi Melin, Chief Marketing Officer, Eloqua. "Social has given us, not only access to different level of information on our buyers, but also a different way to reach our buyers."
November 27, 2012:
Business2Community
Are business-to-business companies adopting social media as part of their marketing efforts? A new study from Eloqua of 548 companies found that 64 percent were using the digital tools to promote, interact, and sell.
November 27, 2012:
Folio
Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua, a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.
November 27, 2012:
Business2Community
Are business-to-business companies adopting social media as part of their marketing efforts? A new study from Eloqua of 548 companies found that 64 percent were using the digital tools to promote, interact, and sell.
November 26, 2012:
eWeek
There's lots of communication and collaboration that needs to happen within an enterprise to complete a task such as launching a marketing campaign. Applying this same thinking along with the tools we're familiar with in the social media world can provide some great opportunities for social collaboration within an organization. —Steve Woods, CTO, Eloqua
November 26, 2012:
SocialNewsDaily
A new study by Eloqua revealed that 36 percent of B2B companies aren’t investing in social media marketing. The study examined 548 companies and how they use social media to promote, interact, and sell.
November 26, 2012:
Website Magazine
A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted in a higher open rate – 14.29 percent higher in fact – and a higher (by 1.93 percent) click-through rate too.
November 26, 2012:
DM Confidential
Christina Pappas, inbound marketing manager at Eloqua, adds that goals need to be clearly defined by a team, and that deadlines should be set. “This way you can measure progress throughout the year.”
November 25, 2012:
VentureBeat
A marketing automation tool, like Marketo or Eloqua, offers dynamic fields in an email to plug in information and start a true product conversation.
November 21, 2012:
BtoB
Online video company Vidyard announced an agreement to integrate its video technology into Eloqua's marketing automation platform. The integration will give Eloqua customers the ability to track user behaviors on online video ads, such as how long users watch video ads and what specific parts of the ads they watch.
November 20, 2012:
Fast Company
I recently attended the annual gathering of 1,400 Eloqua employees and enthusiasts. The Eloqua Experience 2012 conference resolved a hunch regarding the current source of marketing innovation.
November 20, 2012:
BusinessNewsDaily
Jesse Noyes, managing editor at Eloqua, a marketing automation software and consulting firm, offer you advice on three steps to using Big Data to Boost the Bottom Line.
November 20, 2012:
B2B Marketing
Earlier in November, Eloqua made news with their announcement of AdFocus--a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of AdFocus fits nicely with the trend toward an increased personalization of ad content on the Web.
November 20, 2012:
Business2Community
Eloqua, for example, allows users to track campaign management, contact and lead management and measurement using a single platform.
November 20, 2012:
CustomerThink
Eloqua recently shared an eye-opening statistic from the Data Warehousing Institute: Poorly managed data costs U.S. companies over $600 Billion each year!
November 19, 2012:
Financial Times
When publications are such a hit, they are shared online by the marketing industry and grab attention in a noisy marketplace.Some of Eloqua’s ebooks have been viewed 90,000 times.
November 19, 2012:
Constellation Research
Eloqua has compiled 40 infographics covering a swathe of marketing disciples from the back office to the front of house. There are charts on analytics and marketing automation, social media, email marketing and lead management.
November 17, 2012:
Business2Community
Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo.
November 16, 2012:
DM Confidential
Marketers shouldn’t be afraid to make people laugh, says Jesse Noyes, managing editor at Eloqua. “People sign up for Pinterest because it’s fun. You’ll definitely want to bring a sense of humor and the desire to make your followers chuckle every now and then, even if it’s by sharing content other than your own.”
November 16, 2012:
Social Media Influence
Earlier this week we looked at Eloqua’s infographic documenting the way B2B companies are using social media. The key message? Social can be a useful platform for the B2B industry, but best practice is still unclear.
November 15, 2012:
Fast Company
According to Joe Payne, CEO of Eloqua, a revenue performance management firm, "One reason that marketers are not well respected is that when they interact with the board, they don't report results with a regular cadence, they don't use benchmarks, and they don't show the same metrics quarter after quarter.
November 15, 2012:
Chief Marketer
With a quick examination of recent financial events, marketing software is arguably one of today's hottest enterprise technology sectors. Eloqua was the latest company to join the class of marketing technology IPOs with the likes of Responsys, ExactTarget and Bazaarvoice.
November 14, 2012:
BtoB
Doug Sechrist, VP-demand generation, Eloqua Corp. “We're seeing a few key trends that are leading to a deeper understanding of buyers. The explosion of information beyond demographics that captures "digital body language' has resulted in more targeted communications.
November 14, 2012:
DemandGen Report
Demand Gen Report sat down with Eloqua CEO Joe Payne last Thursday for the following interview. We covered a lot of ground, including three topics that we'll share here today: Eloqua's take on mobile technology, the company's move towards industry-vertical solutions, and its approach to the SMB market.
November 14, 2012:
Wall Street Journal
The meeting helped executives hone their pitch to investors ahead of the company's "roadshow" to market its shares, Eloqua Chief Executive Joseph Payne said.
November 12, 2012:
Technorati
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
November 09, 2012:
1to1 Magazine
Marketers can display advertising in a single automated process with marketing automation provider Eloqua's Eloqua AdFocus, enabling users to integrate display ads from the Eloqua Campaign Canvas.
November 09, 2012:
ad exchanger
Everybody is getting into display advertising. Marketing automation company Eloqua announced its entry into the space yesterday with their AdFocus platform supported by Demandbase and Bizo.
November 09, 2012:
Forbes
In early August, Eloqua (NASDAQ:ELOQ) came public at $11.50 a share and has since gone on to hit over $19. The company is a top player in the emerging market for cloud-based marketing automation (the focus is on B2B customers).
November 08, 2012:
DemandGen Report
During yesterday’s Eloqua Experience keynote, company CEO Joe Payne ran through a long list of new additions to its marketing automation platform. Judging from the audience response, however, the company’s just-announced display ad platform, AdFocus, clearly stands out.
November 08, 2012:
DemandGen Report
The promise of data-driven marketing has always been a key selling point for marketing automation vendors like Eloqua. During yesterday’s Eloqua Experience keynote, however, Payne (along with Paul Teshima, the company’s Senior Vice President of Product Management) unpacked a series of product demos, beta releases and new announcements that kept data management and analysis front and center in the company’s platform strategy.
November 08, 2012:
Software Advice
Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other marketing channels such as email and affiliate marketing.
November 08, 2012:
The B2B Lead
Last night’s announcement of the Markies winners was a fast-paced glamourfest at the Eloqua Experience 2012 here in Orlando.
November 08, 2012:
Econsultancy
According to a survey of more than 500 B2B marketers conducted by Eloqua, 64% of UK businesses use social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).
November 08, 2012:
BtoB
After going through several hearings, the bill—now called Bill C-28—may be taking effect soon, said Dennis Dayman, chief security officer at Eloqua Inc., a provider of marketing automation and lead-generation solutions.
November 07, 2012:
Destination CRM
Eloqua, a provider of marketing automation solutions, unveiled today a new channel, Eloqua AdFocus, to enable marketers to manage targeted and personalized display ads from its Campaign Canvas tool, adding paid media capabilities to its platform.
November 07, 2012:
CMS Wire
This morning, Eloqua announced AdFocus — a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The release of AdFocus gives marketers a way to monitor and manage their paid marketing alongside other marketing efforts such as email and affiliate marketing.
November 07, 2012:
ClickZ
Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects.
November 07, 2012:
B2B Marketing
Eloqua has bolstered its offering by allowing marketers to manage their display ads from its automation platform. With the addition of Eloqua AdFocus, users will be able to create automation campaigns that encompass email, web, social and display advertising.
November 07, 2012:
the Marketing Blog
Eloqua have announced Eloqua AdFocus, which for the first time allows marketers to manage targeted, personalised display ads from the Eloqua platform.
November 07, 2012:
DemandGen Report Blog
Simplicity is a virtue. The Eloqua session was meant to provide an overview of RPM, and it focused on three key elements: data quality, campaign strategies and nurturing, and building an integrated funnel.
November 07, 2012:
Infographics Archive
Eloqua’s “The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day, and includes tons of stats to boot. Our goal was to illustrate the tension between art and science through different periods in recent marketing history, and how modern marketing is tying everything together.
November 07, 2012:
BizReport
Through the integration Brainshark will be available through Eloqua's AppCloud, which should help brands engage lead through video content.
November 07, 2012:
B2B Marketing
Marketing automation has come from no-where to being one of the hottest topics in B2B marketing inside five years. If it isn’t a contradiction to call something in B2B a ‘household’ name, then the likes of Eloqua and Marketo probably already hold this status.
November 07, 2012:
Netimperative
Marketing technology provider Eloqua has released the "Grande Guide to Social Selling," a free eBook that shows why top-performing salespeople are tapping into social media, the tools they use to build lasting relationships with buyers, and the step-by-step strategies that lead to success.
November 05, 2012:
BtoB
“Integration helps us tie in every part of the campaign—Web, social, direct mail, call centers, webinars—to a single overarching strategy,” said Doug Sechrist, VP-demand marketing at Eloqua Corp.
November 05, 2012:
CMS Wire
Eloqua is one of the leading providers of marketing automation software and a vocal advocate for alignment of marketing and sales organizations.
November 05, 2012:
Econsultancy
According to recent research conducted by Eloqua, just 35% of UK B2B companies use social media to create demand for their product or services and even less (22%) use social media to collect data for lead generation purposes.
November 01, 2012:
CMS Wire
Eloqua, creator of the Grande Guide series of modern marketing guides, has released its "Grande Guide to Social Selling", which details how social selling through social media should be an key part of any sales representative’s marketing scheme.
November 01, 2012:
DM News
DocuSign used Eloqua's marketing automation technology to associate subsequent lead activity with the InMail campaigns through landing pages and registration tracking.
October 31, 2012:
Marketing Automation Times
At Dreamforce 2012 we caught up with Heidi Melin, Chief Marketing Officer at Eloqua
October 29, 2012:
BtoB
Jessica Bryant, director-marketing at hardware company NCR Corp.'s hospitality division, said NCR this year rolled out a marketing automation process with Eloqua that is having a significant impact on marketing and sales alignment.
October 29, 2012:
DM Confidential
The responses were captured by Eloqua for segmentation and use in a nurturing campaign, which led to leads going through the sales funnel quicker. (Eloqua: It’s All About the Revenue)
October 28, 2012:
Deliverability.com
Let me start by saying, Email is sill a VALID communication channel whether corporate or consumer based and in many cases should still be used. Not looked upon as the old way of doing things or the bothersome way of communicating.
October 26, 2012:
Direct Marketing News
Joe Payne, CEO of marketing automation provider Eloqua, is adamant that email-only solutions are as doomed as the dinosaurs.
October 26, 2012:
Econsultancy
An Eloqua survey of 296 UK B2B marketers found that nearly two thirds (64%) use some form of social media to promote their companies, and 83% of those use social to create company and brand awareness.
October 25, 2012:
DemandGen Report
Marketing automation vendor Eloqua, fresh off its recent IPO, announced its third quarter 2012 results Wednesday afternoon, including 30% year-over-year revenue growth.
October 25, 2012:
CMSWire
Compendium has recently teamed up with marketing automation big shot Eloqua, and with cross-channel marketer ExactTarget.
October 24, 2012:
BizReport
In its survey of 296 UK B2B marketers, marketing automation firm Eloqua found that over two-thirds (64%) use social media to promote their company.
October 24, 2012:
Channel Marketer Report
“One way to reduce that disconnect between content development and marketing strategy and partners’ use of those resources is to ensure there is a natural, ongoing communications stream between partner marketing and the rest of the marketing department,” said Amy Bills, Director of Partner Marketing for Eloqua.
October 23, 2012:
BtoB
The marketing team employs Eloqua automation tools that allow it to track leads and measure the performance of everything from in-person events to email campaigns.
October 23, 2012:
B2B Marketing
Heidi Melin, CMO at research partner Eloqua, said, "A lack of clear strategy around social and demand generation is holding companies back.
October 23, 2012:
techbubbles
Eloqua, the marketing system of record for modern marketers, today announced the results of a recent YouGov study focused on UK marketers’ social media practices. The YouGov* study set out to uncover how marketers currently use social media and specifically how social media is used for demand generation.
October 23, 2012:
The Drum
Over three-fifths (64 per cent) of marketers use some form of social media to promote their companies, according to a YouGov survey by Eloqua, with 83 per cent saying a main reason for doing so is to create company and brand awareness.
October 23, 2012:
The Institute of Direct and Digital Marketing
Nearly two-thirds of companies are now making use of social media platforms as a way of promoting their firms, it has been discovered in a survey from YouGov and Eloqua
October 23, 2012:
DemandGen Report
Unveiling a new logo and tagline at Dreaforce, Eloqua’s CMO Heidi Melin shares insights the changes facing the modern marketer, including an early look at social enterprise marketing with Chatter inside Eloqua, which integrates Salesforce Chatter to bring social collaboration directly into Eloqua’s marketing automation solution.
October 21, 2012:
CustomerThink
However, marketing automation vendors Eloqua and Marketo estimate only 10-20% of Sellers are proficient in RPM.
October 20, 2012:
Seeking Alpha
In this category, we find companies like top-ranked Eloqua (ELOQ), which Gartner cites for its ability to support complex, multichannel lead-management processes and easy-to-use user interface, and which grew revenues by 39% last year
October 19, 2012:
Forbes
Joe Payne, Chairman and CEO, Eloqua “The company’s IPO is simply another validation of the SaaS model, which already dominates the competition.”
October 18, 2012:
Database Marketing
Eloqua has announced the release of Eloqua Asset Management, a solution the marketing platform says enables mutual fund wholesalers, institutional asset managers, and marketers within the financial services sector to strengthen relationships while reducing overall marketing costs.
October 17, 2012:
MyCustomer.com
Marketing automation company Eloqua has launched Eloqua Asset Management to help the financial services industry address communication challenges.
October 16, 2012:
DemandGen Report
As the marketing automation market matures, it makes sense for vendors to focus more heavily on specialized, industry-specific offerings. That's exactly what Eloqua is doing with its just-released Eloqua Asset Management solution.
October 15, 2012:
CMS Wire
Now that Eloqua has become a publicly traded company, it has taken a logical next step by offering a new automated marketing tool focused on financial investors.
October 15, 2012:
BtoB
Software company Eloqua announced the release of Eloqua Asset Management, a marketing automation platform for institutional asset managers, mutual fund wholesalers and marketers in the financial services sector.
October 12, 2012:
Econsultancy
Why email still matters (Eloqua)
October 12, 2012:
CNN Money
Workday's IPO has been one of the most anticipated since Facebook's. It's yet another sign of the strength of cloud-based enterprise technology companies that have gone public this year, including Palo Alto Networks (PANW) and Eloqua (ELOQ).
October 12, 2012:
Deliverability.com
So on the heels of the IAPP Privacy Academy 2012 here in San Jose, CA, the Canadian Radio-television and Telecommunications Commission (CRTC) yesterday issued two important guideline documents related to their previously-published Canada’s Anti-Spam Legislation (CASL) regulations that we’ve all been waiting for.
October 11, 2012:
Social Media Today
Few people in the world are better equipped to provide a brief marketing automation education than Steven Woods, CTO and Co-Founder of Eloqua.
October 11, 2012:
Wall Street Journal
Eloqua Inc., ELOQ -3.22% which uses the cloud for marketing data, is up more than 70% since its offering in early August.
October 09, 2012:
VentureBeat
The first 10 partners for Box Embed will be Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM and Zendesk.
October 09, 2012:
Investor Place
Of course, investors have been bullish on cloud deals. Just some of the winners include ServiceNow (NYSE:NOW), Eloqua (NASDAQ:ELOQ) and ExactTarget (NYSE:ET).
October 09, 2012:
New York Times
Others in the partnership include Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, NetSuite, Zendesk – and Oracle, but probably just for its databases, which are used widely in the cloud.
October 09, 2012:
TechCrunch
Via a new HTML5 embeddable framework, developers can integrate their Box accounts and information into a number of well-known third-party enterprise applications including Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM and Zendesk.
October 09, 2012:
ZDNet
Thus, Box Embed also comes with 10 new enterprise partners: Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM and Zendesk.
October 08, 2012:
BtoB
“We then do lead scoring through Eloqua to enable sales to work the sweet spots.” It puts the process of nurturing—traditionally considered a marketing function—right into sales' hands, she said.
October 05, 2012:
DM Confidential
Producing helpful content on a blog can also shorten the length of the sales cycle, according to Eloqua’s “Grande Guide to B2B Blogging.” According to the marketing automation company, “The average B2B sales cycle can range from 117 to 156 days. You need to produce and share compelling content to keep buyers engaged over that time.”
October 04, 2012:
Best Infographic
A new infographic, taken from Paul Greenberg’s eBook with marketing automation expert’s Eloqua, defines social CRM and its relationship with traditional CRM.
October 04, 2012:
CustomerThink
To address this, we discussed the state of marketing automation with nine leading thinkers in the space, including leaders from top marketing automation providers such as Eloqua and Marketo, strategists from consulting firms including Jonathan Block and Jay Famico of SiriusDecisions, David Raab of Raab Associates, and Marshall Lager of Third Idea Consulting, and front-line CTOs like Mark Lazen of Social Media Today.
October 03, 2012:
MyCustomer.com
A new infogrpahic, taken from Paul Greenberg's eBook with Eloqua, defines social CRM and its relationship with traditional CRM.
October 02, 2012:
Forbes
Digital marketing automation companies including Eloqua and Marketo are having the most success in both B2C and B2B markets as the processes they are replacing are manually-based and lack analytics.
October 02, 2012:
CMS Wire
As detailed in a new e-book from Eloqua, “The Grande Guide to Social CRM,” there are particular steps to implementing a Social CRM program — and specific facets of the customer experience that a marketing manager must understand to successfully launch such an endeavor.
October 01, 2012:
Content Marketing Institute
Based on findings by Eloqua, the cost per lead decreases 80 percent in the first five months.
September 27, 2012:
Forbes
This offering will grow. Salesforce.com has built a wide and deep Partner Ecosystem of vendors who contribute to the overall usability of their core product. Already, you can imagine firms from Eloqua to eXelate wanting to be a part of this new ecosystem.
September 27, 2012:
Fast Company
They build a solid lead management, lead scoring, and lead nurturing platform to turn ideas into discussions, discussions into leads, and leads into customers. Eloqua, Hubspot (for small businesses), and Marketo provide platforms to streamline these processes.
September 26, 2012:
DemandGen Report
Eloqua, which started beta testing of its new Chatter inside Eloqua social intelligence integration.
September 26, 2012:
Customer.tv
Joe Payne, Eloqua CEO, describes how Revenue Performance Management (RPM) grows revenues, and enables adopters to grow faster than their competition.
September 26, 2012:
Customer.tv
Eloqua is continuing a theme of social, mobile and apps. Joe Payne, Eloqua CEO, explains how marketing automation software is leveraging social media and achieving social marketing with features such as social sign-on, social identity, social sharing and internal social network collaboration (using Salesforce.com Chatter).
September 25, 2012:
CustomerThink
For Eloqua, global expansion makes sense. In terms of future growth, simply driving global adoption with the existing platform and could prove to be extremely lucrative, even with no new innovations added to the platform.
September 24, 2012:
1to1 Magazine
Heidi Melin, Eloqua's CMO, says it's imperative for organizations to determine who the right buyer is and then understand what information that particular prospects needs.
September 22, 2012:
Business2Community
New Product New Market Incumbents Social Marketing Suite Marketing Automation Eloqua
September 21, 2012:
Destination CRM
In an interview with CRM, Heidi Melin, senior vice president and chief marketing officer for Eloqua, discussed the company's latest product release, Chatter Inside Eloqua, and also noted that the company has already plugged in to Marketing Cloud. Marketing Cloud allows Eloqua to "take the information and data from social listening, connect it to demand, and [then get it] out to the lead management process," she said.
September 21, 2012:
SIIA Digital Discourse
Let’s Talk: Making B2B Apps More Social. Go to just about any business event, attend a webinar, download an ebook or whitepaper, and social media invariably comes up.
September 20, 2012:
Ezine Articles
Nevertheless, Marketing and Sales have many more processes that can benefit from automation and Eloqua and its CEO, Joe Payne, offer a compelling solution to improve Marketing processes and align them (at least technologically) more with Sales.
September 20, 2012:
B2B Marketing
The announcement has attracted widespread industry comment, with Jesse Noyes, managing editor at Eloqua, highlighting the social focus of Salesforce’s vision for the future.
September 19, 2012:
Channel Marketer Report
However, tackling this integration challenge isn’t due to poor technology, but subpar interest and participation from partners, according to Paul Reader, Director of Business Development for Eloqua.
September 18, 2012:
Business2Community
If you are considering launching a Facebook page or you’re wondering why you’re not engaging more people through your existing one, check out the great tips offered by Brandglue and Eloqua. Eloqua’s Facebook is a good example of a more business-focused approach to Facebook.
September 17, 2012:
B2Bbloggers
Eloqua: Goes public in August 2012 at the top of their pricing range Marketing leadership is undergoing an evolution.
September 14, 2012:
Success
Eloqua’s software “automates the science of marketing,” the company says. It aims to respond to buyers’ “digital body language,” align marketing and sales, and help with Internet marketing campaigns, prospect profiling and lead nurturing. Rowley was 2011’s employee of the year. It was her idea to call herself the Eloqueen; before that she was director of key accounts.
September 10, 2012:
eMedia Vitals
At UBM Techweb we segment visitors and registered users who are interested in a specific topic and add them to a lead nurture program within our Eloqua MAS system.
September 07, 2012:
Convince & Convert
Certainly your company, Eloqua, early in the content game, well-known as an amazing content creator and distributor in the B2B space.
September 06, 2012:
Forbes
If the growth of SaaS player Marketo or Eloqua’s recent IPO (NASDAQ: ELOQ) are any indication, companies are in deep need for better revenue generation reporting and analysis.
September 06, 2012:
Forbes
Digital marketing automation companies including Eloqua and Marketo are having the most success in both B2C and B2B markets as the processes they are replacing are manually-based and lack analytics.
September 06, 2012:
Business2Community
Eloqua‘s managing editor (on Twitter @noyesjesse) dishes on where he finds inspiration for content: “Constantly, I’m just going to them [the internal experts at Eloqua] and asking them, ‘What are you working on? What are the topics that your customers are asking you about?’”
September 06, 2012:
Marketing Governance
Software vendor Eloqua recognizes the problem and tries to change this situation by educating CEOs and CFOs still doubting the accountability of Marketing.
September 05, 2012:
Fast Company
Our agencies were true partners at Eloqua–-especially Jess3 (data visualization) and Shift (PR). They helped us create the ideas and develop the marketing plans around them.
August 30, 2012:
Social Selling University
After countless of weeks monitoring LinkedIn, Facebook, and Twitter, we have discovered 15 of the TOP Professionals that utilize social selling. Jill Rowley; Director of Key Accounts at Eloqua – @jill_rowley
August 30, 2012:
Business2Community
One is to hide from your boss after she’s read too many Steve Jobs biographies and wants you to build a Customer Community for next week. The other is to get a Grande non-fat-soy-something to sip while you read Eloqua’s Grande Guide to Community Management.
August 30, 2012:
Smart Insights
Born from the world of email marketing automation of years ago, we now have products like Eloqua, Marketo and Genius, as well as smaller players such as Office Autopilot, all of which can enable large scale automation.
August 29, 2012:
B2B Marketing
Blogs are cited by 39 per cent of B2B marketers as their most valuable content asset, according to research published by Eloqua.
August 29, 2012:
The Marketer blog
In May 2012 Eloqua commissioned YouGov to conduct an online survey revealing how B2B marketers work. The results showed that 75 per cent of UK marketers surveyed lack any type of lead scoring programme.
August 29, 2012:
the Marketing Blog
The latest in Eloqua’s award-winning series, the “Grande Guide to B2B Blogging” examines how blogging fits into a modern B2B marketing strategy, delivering fresh, intelligent content that keeps prospects engaged throughout the buying cycle.
August 27, 2012:
Mashable
Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand.
August 27, 2012:
A Software Insider's Point of View
Eloqua, Hubspot, InfusionSoft, Marketo, NeoLane, Pardot, and Parature already have may key components. The challenge is engendering trust among the users or consumers to share more information in exchange for deemed value.
August 27, 2012:
Business2Community
Eloqua and JESS3’s award-winning video, Future of Revenue – there’s not much to say really – it’s a must-watch. Unique, creative, inspired… not to mention informative and educational, this animated video is a paragon of B2B content.
August 23, 2012:
iMedia Connection
Today, most companies with a web presence, like Twitter, are tracking users to better understand behavior or collect data for marketing -Dennis Dayman is chief privacy and security officer at Eloqua.
August 22, 2012:
Marketing in A Brave New World
Infographics have quickly risen through the ranks of popular content types. They have become the darling of B2B marketers in many industries including companies like Eloqua who’s wildly popular infographic The Content Grid V2 has enjoyed upwards of 1,000+ social media shares.
August 21, 2012:
HubSpot Blog
Eloqua, a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.
August 19, 2012:
ViralBlog
No it’s not a marketing trick. And no we do not get any ‘surco’ promoting The Social Media ProBook 2011/2012. This 42-page free eBook is a mash-up of collective wisdom, captured from 20 social marketers from brands and agencies, analysts and social professionals.
August 19, 2012:
The Washington Post
Joe Payne agrees.The chief executive of Eloqua, a 400-person Tysons Corner software company, said his family has a rule prohibiting two-way electronic devices on the beach.
August 19, 2012:
DemandGen Report
"If you don't build effective cadence into your campaigns, then you risk putting your marketing automation solution on auto-pilot," added Elle Woulfe, Director of Marketing Programs for Eloqua. "You're not solving the 'batch and blast' problem, you're just batching and blasting with automation."
August 18, 2012:
Business2Community
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantageby Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
August 17, 2012:
Content Marketing Institute
Our employees love working on Eloqua and Mindjet, not because they’re big, well-known brands, but because the employees have greater freedom with those brands to express them in new and exciting ways.
August 17, 2012:
The Content Strategist
In the following video, Lauren Carlson of CRM demo site CRMSoftware.TV sits down with Eloqua’s Joe Chernov to discuss where some marketers go wrong with content marketing.
August 17, 2012:
Austin Statesman
Eloqua Inc., which is based in Vienna, Va., has moved into new offices in the Domain in North Austin that will allow it grow from its current 22-person workforce to about 50, the company said.
August 17, 2012:
ZDNet
Emerging tech companies are taking the hint from Eloqua and Marketo and gearing their applications in support of that alignment.
August 15, 2012:
Wall Street Journal
The company currently uses Salesforce.com for customer relationship management, Eloqua for marketing automation and middleware from Informatica to connect Salesforce.com to its back-end Oracle databases.
August 14, 2012:
Content Marketing Institute
We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards. Visionary Category: Joe Chernov – Eloqua
August 14, 2012:
Business2Community
Analysing the stats, Eloqua concludes that marketing and sales operating in silos is a thing of the past and it is therefore incumbent on businesses to focus on building a pipeline. When 78% of Best-of-Class companies are measuring marketing’s contribution to the sales pipeline, you can’t help but get a sense of an emerging gap in the UK, the author of the article points out.
August 14, 2012:
The Huffington Post
Add lead nurturing to your marketing funnel. Companies like Eloqua, Marketo, and Hubspot can help you coordinate your content marketing with lead scoring and automated emails to ready prospects before they talk to your salespeople.
August 14, 2012:
DemandGen Report
Marketing automation and CRM sector players are no doubt hoping that Eloqua’s IPO will draw greater business attention to the sector, translate that attention into a friendly investment climate and, ultimately, into more clients needing implementation help.
August 13, 2012:
The Sales Challenger
In response to these challenges, Eloqua developed a Social Media Playbook with information about how to get the sales force online and leverage Social Media platforms for successful Social Selling.
August 12, 2012:
Business2Community
We all know that there is more to content marketing than simply creating content for content’s sake — it must be tied back into business goals. One company has proven that content can have measurable impact on your company’s bottom line. This company is Eloqua, a pioneer in the marketing automation space.
August 12, 2012:
Business2Community
In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%.
August 10, 2012:
Destination CRM
Jesse Noyes is managing editor at Eloqua and the lead author of the recently published Grande Guide to Social Demand Generation.
August 08, 2012:
B2B Insights
In this 6-minute video, Lauren Carlson from CRM Software TV interviews content marketer Joe Chernov, who touches on several points of great significance to B2Bs.
August 08, 2012:
CRM Software TV
This video, Eloqua's Joe Chernov discusses some common mistakes companies make when it comes to content marketing, and suggests a few remedies.
August 08, 2012:
Search Engine Land
I spoke with Eloqua VP of Content Marketing Joe Chernov a while back on his thoughts about lead nurturing: “Lead nurturing is about moving each of these visitors down the path to purchase.”
August 07, 2012:
The B2B Lead
The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice.
August 06, 2012:
Aberdeen Blog
Eloqua, one of the pioneers of B2B marketing automation, went public last week. The offering represents a significant milestone in the evolution of B2B marketing: increasing sophistication of processes, management, and measurement.
August 05, 2012:
The Washington Post
Vienna-based Eloqua made its debut on the stock market last week with an initial public offering that raised $92 million. The company provides software that helps businesses determine which visitors to their Web site are most likely to buy products or services.
August 03, 2012:
B2B Marketing
To learn more about how you can get started with community management, read Eloqua’s Grande Guide to Community Management. It provides a comprehensive look from the perspective of pros.
August 03, 2012:
the joined-up-marketing blog
Managing to steal some headlines from The Olympics this week (go Team GB!) was Eloqua’s announcement of its initial public offering (IPO). The ground-breaking announcement further validates the marketing automation (MA) market and is a major win for the industry.
August 03, 2012:
The WOMMA Word
Despite its rise to the Mount Rushmore of social media occupations, community management is still one of the least understood roles in marketing. WOMMA member Eloqua is out to change to that reputation. They recently released their Community Management Grande Guide answering the tough questions all companies have surrounding this vital role.
August 03, 2012:
Bulldog Solutions
Content is king, but in the age of content overload - what is the most effective content and how can you develop an effective content strategy? Eloqua's VP of Content Marketing, Joe Chernov, talks best practices in an informative interview with CRMSoftware.tv's Lauren Carlson.
August 03, 2012:
Content Marketing Institute
JESS3 is known for creating beautiful and highly creative data visualizations, such as Eloqua’s Blog Tree and Google’s Search for the Nominee. Surely Leslie and JESS3 are infographic evangelists, right?
August 03, 2012:
Marketing Automation Times
Eloqua is poised to benefit as companies spend more money trying to convert leads into customers according to Chris Fletcher, an analyst at Gartner Inc.
August 03, 2012:
DemandGen Report
But given the buzz being generated by Eloqua’s IPO Thursday, B2B marketing automation vendors must be pleased that the industry’s growth rate is actually accelerating as the products – and the companies – continue to mature.
August 02, 2012:
Inorganic Growth
The key to marketing is the right message at the right time. And in that regard, marketing automation vendor Eloqua hit both points squarely as it came public on Thursday.
August 02, 2012:
Forbes
The frenzied activity by Adobe, Dell, Eloqua, Google, Hubspot, Kana, Marketo, Oracle, Salesforce.com, and SAS Institute reflect the desire to be top of mind among CMO budgets.
August 02, 2012:
Real Story Group
At the same time, you also likely need systems that offer more proactive outreach. For instance, a Digital Marketing System like Marketo or Eloqua for marketing automation tasks such as campaign creation and management, or toolsets like SDL SM2 or Sysomos for Social Media Monitoring & Intelligence.
August 02, 2012:
The Street
Eloqua CEO Joe Payne sees its rapid growth as its biggest challenge.
August 02, 2012:
CNBC
Joe Payne, Eloqua CEO, offers insight on the company's debut on the Nasdaq. "Eloqua has been growing wonderfully over the last few years, and we have a great group of clients - and we drive their revenue engines," he says.
August 02, 2012:
The Deal
In this video, Joseph Payne, CEO of the Vienna, Va.-based company, gave an outlook for Eloqua and the overall industry. Says Payne, "You can expect to see some consolidation and some new entrants."
August 02, 2012:
Bloomberg
Eloqua Inc. (ELOQ), the maker of software used by companies including American Express Co., rose as much as 6.4 percent in its debut after raising $92 million in a U.S. initial public offering, pricing the shares at the top of the proposed range.
August 02, 2012:
TechCrunch
The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering.
August 02, 2012:
BtoB
Eloqua's cloud-based products are designed to help marketers measure and manage their campaigns.
August 02, 2012:
Investor's Business Daily
Shares for Eloqua (ELOQ), a software company that aims to help companies improve their revenue growth by more effectively managing their marketing and sales campaigns, rose 13% in their debut Thursday
August 02, 2012:
Direct Marketing News
Eloqua, a provider of marketing automation solutions, announced in a statement August 2 its IPO of 8 million shares, priced at $11.50 per share.
August 02, 2012:
Destination CRM
Eloqua, a SaaS marketing automation and revenue performance management solutions provider, has raised $92 million in its initial public offering after announcing yesterday that it was selling 8 million shares of common stock at $11.50 per share.
August 02, 2012:
Washinton Business Journal
Eloqua sells subscriptions to cloud-based tools that help businesses target marketing dollars, prioritize sales leads and automate a host of marketing functions, among other services.
August 02, 2012:
MediaPost
Eloqua, a marketing automation platform that helps companies determine where marketing money gets spent and whether it pays off, began trading stock under the symbol ELOQ on Thursday with 8 million common shares priced at $11.50 per share.
August 02, 2012:
Washinton Business Journal
Vienna-based marketing software maker Eloqua Inc. was a hit on Wall Street, rallying 12 percent in its first day of trading Thursday.
August 02, 2012:
CMSWire
To give an idea of why Eloqua decided the time was right to launch an IPO, a recent CMSWire interview with Eloqua VP of Content Marketing Joe Chernov offers insight into the company’s optimistic view of where content marketing is headed.
August 02, 2012:
DemandGen Report
Marketing automation vendor Eloqua has scheduled an initial public offering today of eight million common shares.
August 01, 2012:
ClickZ
As Eloqua's chief privacy and security officer, Dayman leverages his experience and industry connections to help Eloqua's customers maximize their delivery rates and compliance.
August 01, 2012:
Message & Medium
As I also feel about PR done properly, Eloqua believes that a community manager’s brief should be to serve as a two-way conduit for information and insight between a company and its influencers, prospects and customers.
August 01, 2012:
CMS Wire
That’s where the community manager comes in. As detailed in a new e-book from marketing automation vendor Eloqua, “The Grande Guide to Community Management,” there are three essential functions of a community manager.
August 01, 2012:
Overdrive Interactive
Eloqua has broken the lead scoring process down into two scoring dimensions: who the person is, and how interested they are.
August 01, 2012:
CustomerThink
It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua.
July 31, 2012:
ReadWriteWeb
Eloqua has published another of their Grande Guides, this one devoted to Community Management. I was able to get a copy on Thursday and wanted to share my review with all of you, now that it’s available for all.
July 31, 2012:
CMS Wire
A new e-book from marketing automation vendor Eloqua, “The Grande Guide to Sales Enablement,” reviews this concept of sales enablement (or sales readiness). In essence, sales enablement means delivering the right content at the right time to the right person to make a sale.
July 30, 2012:
Mashable
In a recent study by Eloqua, 55% of consumers said they turn on the images in the emails that they receive. And 57% of consumers that state they check their primary personal email account on their mobile devices.
July 27, 2012:
Marketing Automation Times
Both Eloqua and Marketo were Leaders in this year’s MQ for Lead Management, based on their vision and on their ability to execute in this segment.
July 26, 2012:
B2B Marketing Insider
In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy.
July 26, 2012:
CustomerThink
That process is generally called “lead nurturing,” which is a popular buzzword in the industry. – Joe Chernov, Eloqua
July 24, 2012:
Digett
For more ideas of what to include, check out Eloqua’s sample social media handbook. It’s a great template to use if you’re considering developing your company’s playbook internally.
July 19, 2012:
Blogging4Jobs
Jesse Noyes is Managing Editor at Eloqua. He’s a journalist and taco connoisseur. Check them out on Twitter at @jessenoyes. Check out the Grade Guide to Personal Branding which he references in this post.
July 19, 2012:
HRM Guide
Dave caught our eye here at Eloqua, which was why we asked him to write our recently published Grande Guide to Personal Branding. It's packed with solid advice for those wanting to launch a personal branding campaign. Here I've included some of the best practices and tools Dave shares.
July 18, 2012:
BtoB
And this month, big marketing automation company Eloqua Corp. announced a licensing deal with Salesforce to offer Chatter directly within the Eloqua dashboard. The integration of the social tool, available free to Eloqua users in the fourth quarter, will help close the gap between marketing and sales, Eloqua said.
July 17, 2012:
DemandGen Report
“What is interesting about social is that it has become the mechanism in which to learn about products and services, from peers as well as companies,” Melissa Madian, Senior Director of Field Enablement at Eloqua. “ That means social media strategies can no longer sit in just the marketing organization."
July 16, 2012:
WashingtonExec
Eloqua has announced Chatter inside Eloqua, a program that allows users to leverage Salesforce Chatter for collaboration within the leading marketing automation solution. Eloqua will embed Salesforce Chatter inside its marketing automation solutions to create a social layer across sales and marketing, increasing productivity and effectiveness.
July 16, 2012:
MyCustomer.com
Revenue performance management solution provider Eloqua has announced the availability of Salesforce.com’s Chatter into its marketing automation platform. Integrating Chatter inside Eloqua will allow Eloqua customers to collaborate across sales and marketing for increased productivity and effectiveness, said the firm.
July 16, 2012:
BtoB
Enterprise marketing automation solutions provider Eloqua has continued its fast growth, reaching 1,100 customers as of January for a 22% growth rate year over year.
July 15, 2012:
Personal Branding Blog
Even now that Dave is hired and working full time as a social media manager, he continues to build and leverage his personal brand. That is how he came to be featured on this site, write Eloqua’s Grande Guide, speak at events and generally have an excess of career opportunities.
July 13, 2012:
B2B Marketing
Eloqua has added a social element to automation by collaborating with Salesforce Chatter. The enterprise social media network will be embedded inside Eloqua’s marketing automation platform with the aim of increasing productivity and effectiveness.
July 13, 2012:
BtoB
Marketing automation company Eloqua Corp. has forged a deal with sales force automation company Salesforce.com Inc. to offer Salesforce's Chatter social media collaboration tool within the Eloqua dashboard.
July 13, 2012:
Make Mobile Work
In a meeting this week, friend and associate Joe Chernov at Eloqua, we got to talking analogies and trying to decipher what the proper metaphor for each would be for each screen that we interact with.
July 13, 2012:
Content Marketing Institute
I really like the new video from Eloqua and Jess3 – “What is revenue performance management?” – because it tackles a complex topic and visualizes it in a fun, creative, easy-to-understand way. But what else would you expect from this team?
July 12, 2012:
Software Advice
Eloqua announced today that Chatter–the popular Salesforce.com-owned enterprise social network–will soon integrate into Eloqua’s Marketing Automation (MA) platform. This new functionality will be available to all Eloqua users in the fourth quarter this year, at no charge.
July 12, 2012:
DemandGen Report
Eloqua today announced that it will integrate Salesforce.com Chater, an enterprise social networking and collaboration tool, with its own marketing automation software. The new offering, dubbed Chatter inside Eloqua, is designed primarily to encourage communication and collaboration between corporate sales and marketing teams.
July 12, 2012:
SiriusDecisions Blog
Eloqua announced today that it will OEM Salesforce.com Chatter, a social collaboration application. This is significant, as it introduces new capabilities to consider when selecting or using a marketing automation platform (MAP) – namely the use of a social tool to facilitate MAP program development and solicit MAP program feedback from marketing and sales.
July 12, 2012:
CMSWire
Eloqua, a provider of on-demand solutions for marketing automation and collaboration that fall under the fairly new heading of “revenue performance management,” is embedding the Salesforce.com Chatter social business tool inside its marketing automation application.
July 12, 2012:
Destination CRM
Eloqua, a provider of revenue performance management solutions, today announced it will integrate the Salesforce.com Chatter enterprise social platform into its marketing automation system.
July 12, 2012:
the brainyard
Chatter will be embedded throughout Eloqua's marketing automation suite by the end of the year.
July 11, 2012:
Heinz Marketing
Steve Woods is co-founder and chief technology officer for Eloqua, one of the leading providers of marketing automation technology to B2B and B2C organizations worldwide.
July 11, 2012:
E-Commerce Times
Still, it is clear that the FTC is stepping up its interest in companies that deal with consumer data, especially online data, Dennis Dayman, chief privacy and security Officer at Eloqua, told the E-Commerce Times.
July 11, 2012:
The B2B Lead
While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention.
July 10, 2012:
MarketingProfs
To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, "Six Sure-fire, Can't Miss Ways to Increase Blog Views."
July 10, 2012:
Business2Community
Eloqua, a marketing automation pioneer, exemplifies this principle. The company’s website is filled with videos, infographics, interactive data visualizations, and other highly engaging content.
July 09, 2012:
Fast Company
When I met with Heidi Melin, CMO of Eloqua, I was impressed by her ability to divide her attention equally between creative and marketing operations endeavors.
July 09, 2012:
CMS Wire
Joe Chernov, VP of content marketing at Eloqua, knows of what he speaks. He is an award-winning content marketer in business-to-business marketing, having created with his collaborator JESS3, content such as The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook e-books.
July 09, 2012:
The Sales Foundry
I recently posted a 2-minute LinkedIn self-assessment where people scored from 0-100 based on answers to 10 questions. Of the hundreds who took the self-assessment, Jill Rowley of Eloqua score the highest (96)
July 09, 2012:
Business2Community
Here are some great examples of those who follow this tactic: It’s All About Revenue – Eloqua
July 09, 2012:
Clear Verve Marketing
According to a recent study by Kapost and Eloqua, content marketing generates three times more leads per dollar than paid search. Consumers are suffering from ad overload and are increasingly tuning out all forms of advertising, including paid search.
July 05, 2012:
MITX Blog
This post is by Dennis Dayman, Eloqua. Dennis has more than 17 years of experience combating spam, security issues, and improving e-mail delivery through industry policy, ISP relations, and technical solutions.
July 03, 2012:
the Marketing Blog
Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the Grande Guide to Personal Branding, the latest in its series of award-winning eBooks.
July 02, 2012:
Openview Labs
From there I visited another highly inventive content creator, marketing automation SaaS company Eloqua, which utilizes a winning mix of award-winning content and content marketing strategy to engage with visitors and guide them through the sales funnel progression to become customers.
July 02, 2012:
CMS Wire
Eloqua’s Joe Chernov has produced a lot of solid work advising B2B companies on how best to implement content marketing. Chernov and Elle Woulfe recently released a slide deck on Mapping Content to the Buyer’s Journey:
July 02, 2012:
Fresh Business Thinking
Marketing automation company Eloqua recently released the Grande Guide to Social Demand Generation; an e-book, packed with real world examples, interviews and how-to advice, exploring social media within the context of demand generation.
July 02, 2012:
Fresh Business Thinking
Marketing automation company Eloqua recently released the Grande Guide to Social Demand Generation; an e-book, packed with real world examples, interviews and how-to advice, exploring social media within the context of demand generation.
June 29, 2012:
MarketingProfs
This post is excerpted from The Grande Guide to Personal Branding by Dave Cutler, released today by Eloqua. Download a full copy of the Guide—which features handy tools for both in-person and online person branding, how-to advice, resources, and more—all packaged within a stylish design.
June 28, 2012:
Marketing Trenches
Marketo, Eloqua, Infusionsoft, SilverPop, Hubspot and a whole host of other companies are enjoying rapid growth as they sell their hosted software solutions in increasing numbers.
June 28, 2012:
Business2Community
Eloqua offers a more analytics-oriented team service that helps businesses target their market segments more accurately and automate their marketing processes.
June 27, 2012:
Business2Community
Eloqua is a company that, over the years, has continued to distinguish itself with the quality of its platform and as a thought leader in aligning marketing with sales.
June 27, 2012:
B2B Marketing
In May 2012 Eloqua commissioned YouGov to conduct an online survey to B2B marketers in the UK and Germany. We receive 252 responses from companies and in the UK and 255 responses from similar types of marketers in Germany.
June 27, 2012:
iMedia Connection
Marketing Automation is also a hot and emerging field with many different vendors competing in a crowded space. Some of the more successful brands include Pardot, Marketo, Hubspot and Eloqua.
June 26, 2012:
CMS Wire
And this is the key driver behind a new integration between Compendium’s content marketing platform and Eloqua’s Marketing Automation (a.k.a. Revenue Performance Management) solution.
June 26, 2012:
CMS Wire
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
June 26, 2012:
Data-Driven Sales Management
Eloqua and others call it the Revenue Cycle, where Revenue Performance Management is the mandate for the newest member of eStaff – the Chief Revenue Officer (CRO).
June 25, 2012:
BtoB
Compendium, a content marketing company, announced a partnership with demand-gen software company Eloqua.
June 25, 2012:
The Content Strategist
“I believe words matter,” said Joe Chernov, vice president of content marketing for Eloqua. “To that end, ‘brand journalism’ is not synonymous with ‘journalism’. The former is a derivative of the latter.
June 25, 2012:
Intelligent.ly
“In the end, we are all responsible for selling stuff. That goes for the butcher, the baker and the content creator. For content marketing to be anything more than the niche du jour, it needs to prove it can help the company ‘sell stuff,’” says Joe Chernov, VP of Content Marketing at Eloqua.
June 25, 2012:
Business Insider
The report highlights different promotions, online tools, assessments, content marketing, and of course, social media programs from companies including Eloqua
June 25, 2012:
Marketing Automation Times
Eloqua Social Suite is a another attempt to better integrate social media marketing.
June 25, 2012:
Enterprise Social Media Practitioner's Blog
Joe Chernov, VP of content marketing at Eloqua, is widely regarded as one of the leading practitioners of Content Marketing (one of the core pillars of Marketing in Social@Scale, btw). He’s hit many homers in his day, including the mega-hit Eloqua Blog Tree.
June 22, 2012:
CustomerThink
Taking a more analytical slant, Steve Woods, co-founder and CTO at Eloqua, says: Revenue performance management is a systematic approach to looking at revenue, identifying both the drivers and the impediments that make your revenue either come in or fail to come in, measuring them and then pulling the right levers to drive more growth and optimize that topline growth.
June 21, 2012:
the Marketing Blog
Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found.
June 21, 2012:
BtoB
In some cases, it's not based on IP address at all, said Dennis Dayman, Eloqua's chief privacy and security officer. “It's become difficult for ISPs and corporate email administrators to block IP addresses, so everyone is changing the way they handle deliverability,” he said.
June 21, 2012:
Harvard Business Review Blog
Software at firms like Eloqua is helping to guide buyers to the content they want to read or watch, or even the person they may want to talk to — in both cases, that will often be a current customer.
June 21, 2012:
Openview Labs
OpenView examines this issue in its latest report, “Above and B2B-eyond: A Look at the Creative Marketing Tactics Leading B2B Technology Companies Are Using Online.” Additional companies highlighted in the report: Eloqua
June 20, 2012:
MyCustomer.com
YouGov and Eloqua, provider of revenue performance management (RPM) solutions, surveyed 252 UK marketers and found 75% lack any type of lead scoring programme. Additionally, 85% of those surveyed don't have a lead nurturing programme in place, said the study.
June 20, 2012:
B2B Marketing
According to research commissioned by Eloqua and carried out by YouGov, 75 per cent of UK marketers have no lead scoring programme and 85 per cent have no nurturing programme.
June 20, 2012:
The B2B Guide to Social Media
Eloqua presents ‘the blog tree’ UK edition
June 19, 2012:
The Drum
Three-quarters of marketers do not have a lead scoring system in place to help the most qualified leads get passed to the sales team in a prioritised manner, research from Eloqua has found.
June 19, 2012:
DemandGen Report
“Eloqua uses video in several ways for campaigns and lead gen,” said Elle Woulfe, Eloqua’s Director of Marketing Programs. “For example, a video might be offered up as a piece of content early on and these videos are typically more educational in nature, like the Future of Revenue. When leads are further down the funnel, we will provide more product specific videos (because these prospects have shown a certain level of interest).”
June 19, 2012:
techbubble
Marketing automation company Eloqua recently released the Grande Guide to Social Demand Generation; an e-book, packed with real world examples, interviews and how-to advice, exploring social media within the context of demand generation.
June 19, 2012:
B2B Marketing Insider
Joe’s Eloqua colleague Jesse Noyes (@NoyesJesse) also has a great review of the options in this post where he quotes Chris Jablonski (@cjablonski), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
June 18, 2012:
JayZo's Blog
The class, “How to Generate Demand with Content Marketing,” was led by Eloqua’s VP of Content Marketing Joe Chernov and Director of Marketing Programs Elle Woulfe.
June 18, 2012:
Marketing Automation Times
Gartner recently published their first Magic Quadrant for CRM Lead Management and Eloqua and Marketo battle it out for the top spot in the ‘Leaders’ quadrant described as ‘best-of-breed functionality that supports B2B, B2B2C and B2C lead management processes across multiple channels’.
June 16, 2012:
Business2Community
Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms.
June 15, 2012:
The Content Strategist
Joe Chernov, vice president of content marketing at Eloqua, puts it this way: “If someone comes in hawking e-books and info-graphics, I’ll be less interested in hiring them because I’ll get the sense that the person is looking only at the content type, and not necessarily placing it in context of the larger business objective.”
June 15, 2012:
The WOMMA Word
The “soft” benefits of content marketing are obvious: public trust, more engaged prospects, and happier clients. But what about the hard benefits? What about ROI? Content Marketing ROI is the first study to address the fundamental questions: How much does content marketing cost and is it a better financial investment than other marketing strategies?
June 15, 2012:
techbubble
Marketing automation company Eloqua recently released the Grande Guide to Social Demand Generation; an e-book about actually using social media in your business. We spoke to contributor to the e-book, Jesse Noyes Managing Editor of Eloqua, and asked him to explain this infographic that’s included in it:
June 14, 2012:
Content Marketing Institute
Content marketing titles are also starting to emerge, such as Eloqua’s Joe Chernov, who is VP of Content Marketing.
June 13, 2012:
Database Marketing
On-demand revenue performance management solutions provider Eloqua has released the “Grande Guide to Social Demand Generation”, the latest instalment in the company’s award-winning Grande Guide series
June 11, 2012:
San Francisco Chronicle
Eloqua named Heidi Melin chief marketing officer. Melin was previously CMO at Taleo.
June 11, 2012:
BtoB
During this time, the company implemented a marketing automation solution from Eloqua Corp. “In the past, our marketing effort was about attracting, informing and selling; it's now about attracting, engaging and qualifying,” Wagner Steinmetz said.
June 11, 2012:
The WOMMA Word
WOMMA member Eloqua, in partnership with Kapost, recently released their e-book, “Content Marketing ROI,” where they compared both the short-term and long-term costs of content marketing and paid search.
June 11, 2012:
Forbes
I was struck recently by an article by Joe Chernov on the CMI website, in which he outlines ways to make content work harder.
June 11, 2012:
Centerline Digital
I had a chance to talk with Joe Chernov (Vice President of Content Marketing at Eloqua) and our own John Lane (Vice President, Strategy and Creative) about whether "content factory" was still a dirty word.
June 11, 2012:
Intelligent.ly
Join Eloqua’s Joe Chernov (@jchernov), VP of content marketing and Elle Woulfe (@ellehwoulfe), director of marketing programs, on June 12 for a class on How to Generate Demand with Content Marketing. They connected with us to give us all the details on the topic.
June 08, 2012:
ClickZ
Eloqua and Kapost team up. Eloqua, a provider of revenue performance management software, and Kapost, a provider of content marketing software, said they've integrated their technology to make it easier for marketers to create, publish, and promote marketing-relevant content, and see the business results.
June 08, 2012:
the Marketing Blog
Eloqua, provider of Revenue Performance Marketing (RPM) solutions, has announced a “technology integration” with Kapost in a move to help marketers create, publish and promote marketing-relevant content.
June 07, 2012:
MyCustomer.com
Eloqua, provider of Revenue Performance Marketing (RPM) solutions, has announced a “technology integration” with Kapost in a move to help marketers create, publish and promote marketing-relevant content.
June 07, 2012:
Marketing Interactions
Even the ROI on Content Marketing eBook recently released by Kapost and Eloqua is predicated on 24 months of content marketing. The reduction to cost per lead is impressive, but is still factored over a longer term than many marketers are used to measuring.
June 07, 2012:
B2B Marketing
The latest addition to Eloqua's AppCloud has given another nod to the importance of content marketing
June 06, 2012:
DemandGen Report
Eloqua and Kapost today announced a technology integration that enables marketers to create, publish and promote marketing-relevant content, and to see its impact on the buyer's journey.
June 06, 2012:
Content Marketing Institute
If you are trying to justify content marketing spend, check out this new eBook from Kapost and Eloqua called Content Marketing ROI (Note: Registration is required). This eBook provides good details around how to set up your content marketing team and prove its value, and my favorite takeaways are below.
June 06, 2012:
Openview Labs
This week, I’ll be profiling marketing automation SaaS company Eloqua, widely heralded for its award-winning content marketing and an emphasis on design that helps set it apart from its B2B rivals
June 06, 2012:
CustomerThink
This is the fifth of a five-part blog series based on the SalesGuru Community Event “Social Selling in Action: Best Practices from Eloqua’s Top Salesperson”.
June 05, 2012:
DemandGen Report
"This acquisition not only makes a lot of sense for Salesforce.com's business, but it is also consistent with how they are going about executing their vision for the 'social enterprise,'” noted Heidi Melin, new CMO at Eloqua. “Chatter addresses the less sexy, but no less vital, need for an internal social network. Radian6 bridges the gap between sales and marketing, allowing companies to engage in more meaningful dialogues on the social web.
June 05, 2012:
CustomerThink
This is the third of a five-part blog series based on the SalesGuru Community Event “Social Selling in Action: Best Practices from Eloqua’s Top Salesperson”
June 05, 2012:
CustomerThink
This is the fourth of a five-part blog series based on the SalesGuru Community Event “Social Selling in Action: Best Practices from Eloqua’s Top Salesperson”. Part four of this series focuses on Jill’s tips for beginners – those who aren’t yet using social selling techniques but want to get started.
June 04, 2012:
ReadWriteWeb
Dennis Dayman, chief privacy and security officer for Eloqua, said the trade-off may be worth it for most Internet users.“Most people tend to overlook the fact that the Internet is mostly free... and this is tied in no small part to the revenue generated by targeted advertising,"
June 04, 2012:
CustomerThink
So understanding if someone is in the early stage of their buying process in that whole wide marketing automation phase, and giving them relevant content to build a business case around marketing automation and the return on investment you would get from buying marketing automation versus whether they’re in the “why Eloqua” phase of the buying process.
June 04, 2012:
CustomerThink
This is the second of a five-part blog series based on the SalesGuru Community Event “Social Selling in Action: Best Practices from Eloqua’s Top Salesperson”.
May 31, 2012:
Mashable
Along those same lines, JESS3’s Bradshaw explains that the company specializes in data visualization. However, her team partnered with Eloqua‘s Joe Chernov to develop the “smash-the-watermelon” digital distribution strategy.
May 29, 2012:
1to1 Magazine
According to Kia Puhm, Eloqua's vice president of customer experience, because customers buy products and services to meet their needs, those needs must be at the center of every sale. "You have to understand [customers'] pain points, business objectives, and what they're trying to achieve, and then match what you're offering with their needs," says Puhm.
May 29, 2012:
B2B Marketing Smarts
What it reports is that Eloqua, one of today’s more well-known B2B marketing automation providers, is now testing the integration of direct mail into its automated offerings.
May 27, 2012:
The Washington Post
I like Eloqua (a Tysons Corner-based software company that helps companies and organizations). It’s a new marketing software to help organizations generate more sales.
May 24, 2012:
B2B Marketing Insider
Strategy and Process: Identification of a Head of Content Strategist, such as Joe Chernov (@jchernov) at Eloqua, who can set clear objectives, process and measurable KPIs.
May 23, 2012:
CustomerThink
Yes, engage on social media to build a relationship in non-selling mode. Jill Rowley, a top-performing rep at Eloqua, said she would focus on adding value to the social networks the prospect used. For example, if active on Twitter, retweet the prospects tweets or share some insightful industry news
May 22, 2012:
DemandGen Report
For B2B marketers, especially those focused on lead-generation efforts, Pinterest may not appear to be such a natural fit. According to Eloqua VP of Content Marketing Joe Chernov, however, it's important for B2B firms to remember that being an early adopter on social media – even when the value proposition isn't yet clear – has its benefits.
May 22, 2012:
Mature Marketing Matters
A widely circulated study by Eloqua reported that Pinterest was responsible for as much referral traffic as Facebook. As much as Facebook!
May 21, 2012:
CustomerThink
CustomerThink Founder/CEO Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about Revenue Performance Management or RPM.
May 21, 2012:
MicroScope
CRM uses the Eloqua platform to offer marketing automation, which integrations with CRM systems like Salesforce, Microsoft Dynamics and Oracle.
May 21, 2012:
The WOMMA Word
Last week, investment bank Luma Partners and software developer Buddy Media released an infographic that examined the complex relationship between all the different social properties. Joe Chernov at Eloqua took issue with describing different social media properties as more complex than any other type of business.
May 18, 2012:
TechNewsWorld
Another point to consider is that this is not a foolproof private protection measure, warned Dennis Dayman, chief privacy and security officer at Eloqua. "The user has to adopt the Do Not Track option," he told the E-Commerce Times. More importantly, websites have to recognize it and follow the policy."
May 18, 2012:
the Marketing Blog
Eloqua, the leading provider of Revenue Performance Management solutions, today announced the winners of the first ever European Markie awards. The “Markies” recognize exceptional marketing and sales results, honoring companies that embrace Revenue Performance Management (RPM) to improve business growth. Winners were revealed last night at the Eloqua Experience Europe conference in London.
May 17, 2012:
BtoB
Marketing automation software company Eloqua has named Heidi Melin CMO. Melin was previously CMO at Taleo, a software company that Oracle Corp. recently acquired.
May 16, 2012:
CSO
"No one wants to talk about their own faults and vulnerabilities," says Dayman, CSO of Eloqua, a software-as-a-service vendor. "Now we have a third party, TRUSTe, come in and say what we missed."
May 16, 2012:
unbounce
Eloqua’s Joe Chernov suggests another way to look at Facebook – not focusing on fan count but on engagement. This includes trying out different techniques to see which ones bring in new fans, profiling the fans, and focusing on engaging rather than simply self serving content.
May 15, 2012:
MarketingSherpa Blog
Dennis Dayman, Chief Privacy and Security Officer, Eloqua, has been a hands-on participant in the ongoing online privacy debate in Washington, D.C. After his recent trip to the Capitol, I interviewed him to give MarketingSherpa blog readers an inside look at the current political process involving proposed privacy regulations.
May 14, 2012:
Content Marketing Institute
I treat each piece of content Eloqua publishes like a product. Every new asset has a target audience, a list “price” (gated, ungated, hybrid) and an upgrade road map. Most content we publish is supported by a PR push, a direct marketing element, and a media buy.
May 14, 2012:
BtoB
The integration of various marketing functions also is creating an opportunity for demand marketers, said Doug Sechrist, VP-demand marketing at Eloqua Corp. By bringing functions like content marketing closer to the demand-gen process, marketers can better align content—typically used to generate awareness and thought leadership—to the buyer's journey.
May 14, 2012:
SIIA
Let's Talk: Making B2B Apps More Social. Go to just about any business event, attend a webinar, download an ebook or whitepaper, and social media invariably comes up.
May 11, 2012:
DemandGen Report
Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading some of Silicon Valley’s most respected technology brands. Melin, who has held CMO posts at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua CEO Joe Payne.
May 10, 2012:
Entrepreneur
Many who are new to email marketing start off on the wrong foot, says Dennis Dayman, chief security and privacy officer at Eloqua, a Vienna, Va., marketing software and services company. "They 'spray and pray' and hope that someone will click and buy," but are hit with angry complaints and find their emails blocked as spam, he says.
May 09, 2012:
Openview Labs
Eloqua sheds light on one of the most critical questions in content marketing with this infographic: What content do my buyers want and when?
May 09, 2012:
Intuit Small Business Blog
“You need another service because the goal of marketing automation is to get the ‘right’ leads into the hands of sales[people] at the ‘right’ time,” Joe Chernov, vice president of content marketing at Eloqua.
May 08, 2012:
DemandGen Report
Eloqua recently released a Pinterest Cloud Connector from the Eloqua AppCloud, designed to enable marketers to natively drag and drop the Pinterest “Pin It” and “Follow” buttons to their most valuable content. Marketers using these drag and drop tools can provide prospects the ability to share their content across the Pinterest network.
May 07, 2012:
Mashable
Despite its sharp growth and high-profile acquisition, many marketers are unsure of what to do on SlideShare beyond uploading PowerPoints. The social platform is much more than the Web’s largest archive of presentations, PDFs, and videos. It’s also a vibrant, mobile-friendly, Google-indexed community frequented by reporters, buyers, and senior executives. Joe Chernov discusses eight ways savvy social marketers can take advantage of that.
May 07, 2012:
ReadWriteWeb
Here’s a statistic that may make you do a double take: Pinterest (which is still in beta) sends more referral traffic than Twitter despite having a user base only seven percent as large as the microblogging service's numbers. That was one of the findings in a study released last Wednesday by Eloqua as part of a product launch, which also found that Pinterest is responsible for as much referral traffic as Facebook despite having just 1% of the user base of the social media heavyweight.
May 07, 2012:
Silver Square blog
Here are some of my favorite branded SlideShare pages: Eloqua has some really sharp presentations; they’re engaging and fun.
May 04, 2012:
Social Nerdia
From infographics like The Message is The Messenger to videos about Revenue Management, content has become a science and an art at Eloqua, a marketing automation SaaS company.
May 03, 2012:
ReadWriteWeb
You may have no trouble removing unwanted data from the site you have the agreement with, according to Dennis Dayman, Chief Privacy & Security Officer of Eloqua, but will you have the same ease when you go to contact a company that bought your data?
May 03, 2012:
MyCustomer.com
Eloqua, a marketing automation company, has announced the launch of a Pinterest component for the Eloqua AppCloud, allowing marketers to share their content across the social media platform.
May 03, 2012:
Social Media Today
Panelist Joe Chernov of Eloqua said it best when he admonished us to remember that “Infographic” begins with “Info.” He also quoted noted statistician Edward Tufte; “It doesn’t matter how cool your interface is, it would be better if there were less of it.”
May 03, 2012:
B2B Marketing
Image based social media network Pinterest has made another step towards popularity with B2B marketers thanks to Eloqua. The marketing automation company added the Pinterest ‘pin it’ and ‘follow’ buttons to its AppCloud meaning marketers can now imbed the buttons onto their landing pages with one click.
May 02, 2012:
San Francisco Business Times
Heidi Melin, a marketing executive with hands-on experience leading many of Silicon Valley’s most respected technology brands, has joined Eloqua as Chief Marketing Officer. Ms. Melin has previously held the CMO post at Taleo, Polycom and Solutions,and will now report directly to Eloqua’s CEO, Joe Payne.
April 30, 2012:
BtoB
"Buyers have more tools than ever to evaluate products and services, and more are turning to social as part of the due diligence process," said Doug Sechrist, VP-demand marketing with marketing automation company Eloqua. "Social media offers an opportunity to extend marketing's reach, optimize the value of existing marketing efforts and increase the return of marketing programs."
April 28, 2012:
CustomerThink
Speaking at Eloqua's recent Road to Revenue event in San Francisco, Meagen said she had worked with Eloqua at three previous companies, and at DocuSign gained experience with Eloqua's latest (E10) release.
April 27, 2012:
The Daily Dot
So when Twitter filed a lawsuit against five spam-tool providers and spammers about three weeks ago, Dayman said, “it’s about darn time.” Dayman is the chief privacy and security officer for Eloqua, a revenue performance management company.
April 27, 2012:
Compendium Blog
Jay Baer, Chris Baggott and Joe Chernov are most definitely three of the industry's leading experts in content marketing. During this webinar, they tackle 25 of the challenges facing today's marketers. If you need help with content marketing Compendium, Eloqua & Convince & Convert can help!
April 26, 2012:
PR Daily
What are the U.K.’s top blogs? Marketing services firm Eloqua partnered with creative agency JESS3 to create The Blog Tree, an infographic that depicts the most influential blogs in Great Britain.
April 25, 2012:
MarketingProfs
The first thing that it will make better, naturally, is your content. Indeed, Joe Chernov, Eloqua's VP of Content Marketing, told me that his primary goal for hiring journalist Jesse Noyes (whose current title at Eloqua is "Managing Editor") was "to ramp up the output of quality content" at the company.
April 25, 2012:
MarketingProfs
I interviewed Eloqua’s Joe Chernov for the most recent episode of Marketing Smarts because I wanted to know why he had hired a brand journalist and how that was working out (very well, it turns out!).
April 25, 2012:
Business2Community
Elle Woulfe of Eloqua talked about aligning content to the buyer stage.
April 24, 2012:
A PR Guy's Musings
Today marketing automation software provider Eloqua released a UK edition of its ‘Blog Tree’ infographic of the most influential blogs in PR, social, SEO, marketing, tech, start-up and design. And this little, old blog of mine is right there near the top of the tree as one of the top three PR blogs and one of the top blogs overall. You can see the The Blog Tree: UK Edition below or download the PDF for a clickable version.
April 24, 2012:
The Guardian
Eloqua have published the latest UK edition of their Blog Tree - designed by design specialists JESS3 - where blogs covering topics including technology, design and startups are ranked according to their influence.
April 24, 2012:
Jim's Marketing Blog
The UK edition of The Blog Tree was announced today by Eloqua, listing their top 50 most influential UK blogs. It was terrific and humbling, to see this blog rated so highly, especially among so many great blogs in; marketing, PR, social media, tech, start-ups, SEO and design.
April 24, 2012:
Comms Corner
Yep, thanks to the folk at Eloqua, the automated marketing experts, a visualisation of the UK's blogosphere has been created in the form of "The Blog Tree" (UK Edition 2012).
April 24, 2012:
B2B Marketing
Marketing automation specialist Eloqua has today published an infographic detailing the most influential blog sites in marketing.
April 24, 2012:
Connect
Today Eloqua published The Blog Tree: UK Edition, their latest infographic centering on bloggers in the UK. It shows the most influential marketing-related blogs in the UK, and we’re thrilled that Connect has been included!
April 24, 2012:
My Local Business Online
The Blog Tree is compiled by Eloqua using research from HotWire PR and number crunching from BlogLevel. I love the format and the leaves are clickable making it easy to find new relevant blogs to read.
April 24, 2012:
The B2B Guide to Social Media
The UK Blog Tree is also a great way to give UK blogs a boost in the international bloggersphere. Eloqua and JESS3′s first infographic in the series created nearly a thousand tweets and hundreds of inbound links – so the results of their new infographic venture for UK bloggers are likely to be incredibly positive.
April 24, 2012:
technically marketing
Our friends at Eloqua published its third installment of The Blog Tree series called The Blog Tree: UK Edition. The latest inforgraphic centers on bloggers in the UK, allowing you to discover new bloggers in your profession.
April 23, 2012:
GNIUS
We are always happy to help raise awareness of resources that help explain some of the mysteries of the new digital world. The Social Media Pro-Book, from Eloqua and Jess3, is well worth checking out if you are just looking to get started or just want a resume of the latest developments.
April 23, 2012:
1to1 Magazine
In fact, the best sales performers are becoming incredible consumers of data, according to Melissa Madian, senior director of worldwide field enablement at Eloqua. "Because the buying process has changed so much…sales folks have to become more intelligent about what's going on," she says. "The onus is not just on marketers anymore."
April 20, 2012:
Portfolio
There is new a title garnering attention as of late; the CRO, or Chief Revenue Officer. Is it a necessary role or just another case of title inflation? When I became the Chief Revenue Officer at Eloqua, I quickly learned that there wasn’t a clearly defined job description.
April 19, 2012:
Business2Community
During Content Marketing Institute’s latest webinar, Content to Customer: Aligning and Delivering Content According to the Buying Process, Eloqua’s Joe Chernov and Elle Woulfe shared a framework to help marketers address the most pressing customer goals and create the types of content that will work best at each phase of the purchase funnel.
April 19, 2012:
bluewolf blog
April’s Eloqua Road to Revenue Tour rolled into New York City with Bluewolf as sponsor - and once again gave marketing professionals the low-down on how to translate marketing programs into revenue.
April 18, 2012:
SmartBlogs
This got me thinking; let me see if I can get some more advice on social media contests from my friends at Eloqua. So I reached out to Joe Chernov their vice president of content marketing and luckily for us he has some great advice.
April 18, 2012:
Business2Community
As with many posts, this was inspired by another. Jesse Noyes of Eloqua wrote a post a few weeks back entitled, “Why Your Competitor’s High Google Ranking May be a Good Thing.” The bottom line of his post was that “marketers need to evaluate sponsored search campaigns in the context of where they appear with organic search results, not as a strictly separate entity.”
April 16, 2012:
Mashable
Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans.
April 15, 2012:
CustomerThink
You’d expect Eloqua to put out a good study on this topic, and they deliver. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.
April 11, 2012:
BtoB
What is revenue performance management? Glad you asked! Marketing automation company Eloqua has developed (along with creative agency JESS3, Washington, D.C.) a new animated video on this very topic.
April 11, 2012:
DemandGen Report
CRM, PPC, SEO, SaaS – the demand generation industry is an acronym-filled world. In case you missed it, the acronym receiving quite a bit of attention this past year has been RPM (Revenue Performance Management).
April 10, 2012:
ChannelBiz
The new marketing platforms like Marketo and Eloqua are taking the mystery and the romance out of marketing. Or the guesswork, as they would say.
April 10, 2012:
Fast Company
30 Second MBA - video with Heather Foeh, Director of Customer Culture, Eloqua
April 09, 2012:
BtoB
“We always do rigorous testing on campaigns,” Anderson said. HP uses a marketing automation program from Eloqua to test offers to customers. “We can become more relevant based on their answers,” he said.
April 09, 2012:
ReadWriteWeb
Perhaps the most famous and most public playbook is one that surfaced two years ago from social media tracking vendor Eloqua, which is available from their website here. In it you can find more than 40 pages of advice, with about half of its pages on using Twitter.
April 09, 2012:
Sponsors Win
Eloqua is another great example – Joe Chernov has written some great pieces for us, and they actually just did a webinar with us that covered aligning and delivering content according to the buying process.
April 07, 2012:
Tech Crunch
Filling the box is, in itself, a multi-billion dollar industry with leaders like Eloqua, Hubspot and Marketo among the fastest-growing SaaS companies in history.
April 06, 2012:
Conversation Management
In the meantime, we’d like to take the opportunity to focus your attention on another (beautifully designed) paper on content marketing, that you really must take a look at. Check it out below: From Content to Customer by Eloqua & JESS3
April 06, 2012:
http://web2.sys-con.com/node/2237555
The Eloqua Blog Tree depicts the infographic concept at its finest. The Blog Tree reveals the technological roots of successful marketing blogs, the main branches of the blogs’ subject areas and the relative popularity of the individual blogs themselves.
April 06, 2012:
Business2Community
I was at Eloqua’s user conference, The Eloqua Experience as a guest, when I heard Brian Kardon give a presentation on marketing and sales alignment. Wow! Best presentation I have seen in a long time
April 05, 2012:
Heinz Marketing
I continue to be really impressed with the content produced by several marketing technology companies, and Eloqua is at the top of the list.
April 05, 2012:
Content Marketing Institute
For a great list of content types mapped to stages of the buying process, take a look at Eloqua’s Content Grid.
April 05, 2012:
Database Marketing
UK-based global enterprise applications software company Micro Focus has chosen Eloqua to provide solutions for implementation across all of Micro Focus's operations worldwide, aligning the activities of the sales and marketing departments.
April 04, 2012:
Figaro Digital
Eloqua’s solution has successfully enabled McAfee to address its lead volume and lead quality problem, reducing the number of leads by 35 per cent while improving the overall quality of the leads and its lead to opportunity conversion rate has increased four-fold, highlighting a clear return on investment.
April 04, 2012:
Content Marketing Institute
During Content Marketing Institute’s latest webinar, Content to Customer: Aligning and Delivering Content According to the Buying Process, Eloqua’s Joe Chernov and Elle Woulfe shared a framework to help marketers address the most pressing customer goals and create the types of content that will work best at each phase of the purchase funnel.
April 04, 2012:
Response Magazine
Dennis Dayman, chief privacy and security officer of Vienna, Va.-based Eloqua, added, “The annual DMA in DC event is an exciting one for me because it gives me time to reach out to those Congressional members who have a real interest in protecting the privacy and security of individuals and help educate them on technology issues to ensure that we can work on a solution beneficial for all that continues innovation, such as social media."
April 04, 2012:
Business2Community
The conference will feature numerous other notable content-delivery and marketing industry leaders such as Jeanne Hopkins, Director of Marketing at HubSpot; Jim Lenskold, President of The Lenskold Group; Elle Woulfe, Director of Marketing Programs at Eloqua;
April 03, 2012:
DemandGen Report
"SlideShare matters because it allows us to showcase our best content on a venue that visitors trust and are willing to link to and embed from," said Eloqua VP of Content Marketing Joe Chernov. "SlideShare is almost like our off-domain web site for all of our best content."
April 02, 2012:
Industrial Marketing Today
In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov (@jchernov), VP of Content Marketing at Eloqua talked about this aspect of content marketing. According to him, suspects want content that is:
April 01, 2012:
Destination CRM
Eloqua Prospect Profiler promises to facilitate better communication between sales and marketing by drafting a graphical summary report of prospects' online activities and behaviors right in CRM systems like Salesforce.com.
April 01, 2012:
Convince & Convert
This content should not contain lead forms. That’s a third step move. That’s a closer move. As Joe Chernov from Eloqua says, “forms are the enemy of spread.” You want this content accessible to all.
March 30, 2012:
B2B Marketing
For example, Sylvia Jensen, director of marketing EMEA at Eloqua describes how her company helped publisher E.Republic resuscitate a fast-fading email marketing campaign.
March 30, 2012:
UTalk Marketing
These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear answer. I suppose it tastes great and is less filling.
March 29, 2012:
Savvy B2B Marketing
Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). As they say, the result goes beyond the average corporate video – it’ something like a Rube Goldberg machine built by Salvador Dali.
March 29, 2012:
Destination CRM
Eloqua teamed up with JESS3 to create a new animated video called “What is Revenue Performance Management?” It’s a follow-up to “The Future of Revenue,” which Eloqua and JESS3 released 18 months ago. Because this latest video digs into the technical/business process subject matter more deeply, the companies felt they needed to amp up the creative.
March 29, 2012:
B2B Marketing
Eloqua has added to its content marketing efforts with the release of a second video in its series about Revenue Performance Management (RPM).
March 29, 2012:
Mashable
Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.”
March 29, 2012:
Business2Community
Eloqua has an active voice on the entire spectrum of content marketing.
March 28, 2012:
Blue Grass
For example Eloqua, a brand I consulted for previously, would create amazingly useful assets such as their Social Media ProBook. The ProBook sourced content from 20 professionals in their category, most of whom re-shared this content with their blog readers.
March 28, 2012:
Tech Bisnow
The company, along with partner Eloqua, says it felt compelled to explain this “slight abstract concept more thoroughly and to show that [RPM] adds a more scientific, and less creative element to marketing.”
March 26, 2012:
ZDNet
More than a year ago I noted that Microsoft still didn’t have the marketing automation capabilities that were beginning to appear in their competitors offering and were the technology foundation of a very hot market with indie specialists like Marketo, Eloqua, Pardot, Infusionsoft and newcomers like Crowd Factory on the rise.
March 25, 2012:
Business2Community
Eloqua chose to hire a former journalist from outside the organization as well as many internal experts as bloggers. As an analytics driven company, Chernov used content marketing strategically to measure the attention of their research. Altimeter reports “Four free guides influenced $2.5 million in annual recurring revenue, booked in 2010.”
March 25, 2012:
Customer Experience Matrix
The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection.
March 23, 2012:
Business2Community
Don’t rely on technology to solve your social strategy, make it about using good business judgment – Joe Chernov (Eloqua)
March 21, 2012:
Openview Labs
Joe Chernov: I agree with Ann. It’s hard to say how Pinterest stacks up against other social networks, because it’s fundamentally different. Pinterest is far more about the content that’s shared than the person who is sharing it.
March 19, 2012:
explore B2B
Joe Chernov is the VP of Content Marketing at Eloqua, responsible for both written contribution and pushing Eloqua’s content throughout the social media.
March 16, 2012:
ReadWriteWeb
Eloqua's Vice President of Content Marketing, Joe Chernov said the company is investing in Twitter advertising, but not for the reasons you may think.
March 16, 2012:
Content Marketing Institute
And when hosted within pages tracked by a marketing automation system like Marketo or Eloqua, you’ve got a whole new variety of trackable, score-able marketing content.
March 14, 2012:
Marketing Insights by Tom Meriam
In his (excellent) presentation, “From Content to Customer”, Eloqua’s Joe Chernov suggests that in marketing, suspects should be presented with non-gated content (no forms allowed). Should this practice be adopted by sales in prospecting efforts, or should it be saved only for marketing purposes?
March 14, 2012:
1to1 Magazine
McAfee implemented Eloqua's beta junk scan program, which removes invalid leads from the dataflow, as well as filters, checks, and cleanses incoming information—ensuring that only the most accurate data, with as much information as possible about customers and prospects, flows into the CRM system.
March 12, 2012:
1to1 Magazine
"You need to look at customers' online activity to understand what they're saying," says Steve Woods, Eloqua's chief technology officer.
March 12, 2012:
Fast Company
Question for Heather Foeh, Director of Customer Culture, Eloqua.
March 12, 2012:
AdWeek
When the fail whale surfaces at Twitter because of technical issues, it falls to Wickre and her team to gather the information and translate it into English, she said—prompting her co-panelist Jesse Noyes, corporate reporter for marketing firm Eloqua, to dub her the “translator in chief."
March 12, 2012:
apogee Results
I both love and hate that there are so many great topics going head to head. It looks like this session is going to be yet another packed one, which amazes me considering it’s 9:30 in the morning AND we lost an hour of sleep last night. Panelists: Brad McCarty, Managing Editor, The Next Web, Jesse Thomas, Founder & CEO, JESS3, Joe Chernov, VP of Content Mktg, Eloqua, Tyler Willis, VP Business Dev, Unified
March 12, 2012:
B2B Marketing
Marketing automation is increasing in popularity but is still approached with caution by many B2B marketers. Joel Harrison, editor at B2B Marketing, asks some of the marketing automation vendors at TFM&A 2012 what the benefits are for B2B marketers. Silverpop, Eloqua, Marketo and Act On all share their thoughts.
March 08, 2012:
The Marketing Automation Blog
Author: Dennis Dayman (@ddayman)is the Chief Privacy and Security Officer at Eloqua. Eloqua is a member of the MAI vendor council. In this industry, we all know what marketing automation is, why it’s necessary and what types of results it helps achieve. However, what isn’t discussed at great length are data governance issues that surround not just marketing automation, but marketing in general. In the past, marketing initiatives were executed offline, but with the Internet and the explosive growth of channels like email and social we spend more of our budgets trying to reach individuals electronically
March 08, 2012:
MarketingProfs
On March 12 at South-by-Southwest Interactive (SXSW), I’m moderating a panel that looks at Brand Journalism in the Real World, which includes three panelists (all former journalists!): Jesse Noyes, Eloqua’s Corporate Reporter;
March 08, 2012:
Search Engine Watch
To help us understand who the relevant “others” are, along with the kind of content that should be fed to them, definitely check out Joe Chernov’s recent From Content to Customer presentation from last month’s Online Marketing Summit.
March 07, 2012:
The B2B Guide to Social Media
Social media marketers have to be adaptable. There are more hot new social properties than ever, and even the “oldest” platforms are constantly changing. For many marketers, measuring the success of their efforts, specifically analysing how social sites drive traffic, is becoming increasingly tricky.
March 06, 2012:
ClickZ
"Some people tend to think of 'South By' as more of a [consumer-facing] event where the next big thing like Twitter gets launched," Jesse Noyes, an Eloqua rep, told ClickZ on Tuesday. "But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great."
March 06, 2012:
PC World
Experience with cloud computing technologies from Salesforce.com, Google, Marketo and Eloqua may prove valuable, with Bluewolf labeling them as in demand.
March 05, 2012:
DemandGen Report
Maybe no one needs to sell you on content marketing.You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming.
March 05, 2012:
The WOMMA World
A panel that examines social marketing from all angles. Speakers are from Eloqua, JESS3 (both WOMMA members), The Next Web and Unified.
March 05, 2012:
Marketing Vox
At the very least, Jesse Noyes, corporate reporter for Eloqua, told the E-Commerce Times, brands should be aware they need to be even more vigilant about monitoring conversations.
March 02, 2012:
Smart Insights
I have mentioned before my love for how Eloqua do this, as a serious industry thought leader they seek to indirectly educate their prospects and influencers about the problems that their software helps to solve.
March 01, 2012:
E-Commerce Times
"You need to spend substantial time up front to adapt your page to the Timeline," said Jesse Noyes, corporate reporter for Eloqua. "And no doubt, everyone in the organization will have an opinion on what belongs there and will probably think making those updates will require no time at all."
March 01, 2012:
B2B Marketing
Alex Shootman, CRO at marketing automation provider Eloqua, recalls giving one of his first talks on the concept of the revenue engine to a room full of venture capital-backed CEOs.
February 27, 2012:
1to1 Magazine
Jen Horton, RPM program director at Eloqua, suggests that marketing needs to better analyze each stage of the sales funnel. This includes placing value numbers on the early marketing stages of the funnel, and then looking at the velocity of campaigns from an aggregate view to see which ones accelerate velocity and to determine how to better move prospects through the purchase cycle.
February 23, 2012:
Entrepreneur
Facebook "can be a lonely place for B2B marketers," says Joe Chernov, vice president of content marketing for Eloqua, a marketing technology company in Vienna, Va. "It's definitely not as natural a fit in B2B as it is for a consumer brand." B2B companies, he adds, "need to work a little harder, get a little more creative."
February 23, 2012:
Design You Trust
Partnering again with Eloqua, an industry leader in marketing automation software, JESS3 designed a 33-slide presentation for a keynote speech at the 2012 Online Marketing Summit in California. Eloqua wanted an informative and detailed concept, “How to Generate Demand with Content Marketing,” to be displayed in a simplified, beautiful way that distinguishes each stage transforming an individual from “suspect” to a customer.
February 22, 2012:
UBM TechWeb
Joe Chernov is becoming widely recognized for his market-leading and hands-on approach to Content Marketing for thought leadership and creating demand. Working for Eloqua, he has been defining and living what has become an essential skill for marketers to more effectively engage and nurture prospects, inform customers and create demand to move consumers and organizations from suspects to customers.
February 22, 2012:
MarketingProfs
Here are three excuses you might hear from B2B marketers for avoiding Pinterest—and why they’re wrong.
February 22, 2012:
Internet Retailing
“The newsfeed and profile are about to become far more separated and segmented than what users see today,”comments Jesse Noyes,Corporate Reporter at revenue performance management provider Eloqua.“
February 21, 2012:
Database Marketing
For Eloqua, the biggest issues in database marketing this year will be ROI and data quality.
February 21, 2012:
DemandGen Report
Experts Encourage B2B Marketers To Embrace New Format: B2B marketers already know that content is king. Now, a growing number of them are getting acquainted with a new member of the royal family: the infographic.
February 21, 2012:
ZDNet
But beyond articles, they have nothing like the Marketo Best Practices Guides or the Eloqua Grande Guides.
February 15, 2012:
Fast Company
Not surprisingly, Brian Kardon, CMO of Eloqua, a marketing automation firm that helps companies set up real-time dashboards, is a big fan of having access to up-to-the minute data. The advantage to CMOs, remarked Kardon, is that “your CEO doesn’t have to ask you how you did--he or she can actually see it through transparent dashboards.”
February 15, 2012:
ClickZ
What marketers need to know today is that everyone gets their email stream blocked at some point in their digital communications career. You can have the cleanest lists in the world, never purchase lists, and have very genuine opt-in practices, but somewhere along that path you'll wake up one day and find your email is blocked by a blacklist.
February 12, 2012:
Chief Marketer
There's a double risk in this, according to Dennis Dayman, chief privacy and security officer at marketing automation and demand generation firm Eloqua. First, Facebook is a social media company that does not come from the marketing tradition of collecting only the data necessary for effective communication.
February 11, 2012:
Forbes
Guest post written by Joseph Payne, CEO of Eloqua But what about the business-to-business market? Where are the go-to sources for finding the critical apps that drive new revenue opportunities? Sadly, the B2B industry has few of these virtual storefronts.
February 10, 2012:
University Business
Colleges across North America are choosing Eloqua, provider of on-demand Revenue Performance Management solutions, to better target and reach prospective students.
February 09, 2012:
iMedia Connection
Whether it's called CCO, vice president of content marketing, or director of content marketing strategy, the function is leading the content marketing initiatives for the company. Maybe no one represents this position as well as Joe Chernov, the vice president of content marketing for Eloqua.
February 07, 2012:
DemandGen Report
“I do think it’s dangerous for companies to continually undercut one another as this begins to devalue marketing automation technology,” noted Paul Teshima, VP Product Marketing, Eloqua. “Vendors across the industry are putting tremendous amounts of time and money into their businesses and their products.
February 07, 2012:
B2B Marketing
The folks over at marketing automation vendor Eloqua have donned their psychic caps in order to see what prospects really think about.
February 01, 2012:
Customer Experience Matrix
Eloqua has by far the most big-business clients of any core vendor, a proportion that has grown dramatically since the first VEST report one year ago.
January 31, 2012:
E-Commerce Times
Google, Microsoft (Nasdaq: MSFT), and many others will have to respond to the changes Facebook makes that affect advertising, Eloqua Chief Privacy and Security Officer Dennis Dayman told the E-Commerce Times. "As I see this now," he said, "maybe this is why Google changed its privacy policy to allow for easier ability to share their demographic data between their product lines."
January 31, 2012:
Content 4 Demand
This is why when it was time to focus on “solving” Eloqua’s Facebook presence, I brought on board a company that specialized in “newsfeed optimization” for consumer brands – BrandGlue. Although the term newsfeed optimization may sound like social media geek-speak, it’s really not. It simply means coming up with ways to make sure what your company shares on Facebook is seen by as many of your Fans as possible.
January 26, 2012:
Tech News World
"The commission is under some extreme pressure to protect citizens' information, with all the data breaches we have seen over the past two years," Eloqua Chief Privacy and Security Officer Dennis Dayman told the E-Commerce Times.
January 26, 2012:
1to1 Magazine
According to Brian Kardon, CMO at Eloqua, this knack for personalization comes from reading digital body language in real time in an effort to personalize emails and websites, eliminating the spam trap of irrelevant messaging.
January 24, 2012:
EContent
We are seeing a whole new set of titles revolving around the discipline of content marketing, from chief content officers (ala Netflix), VPs of content marketing (ala Eloqua) and Content Evangelists (ala Cisco Systems).
January 24, 2012:
PR Daily
Of course, everyone needs a hand getting it right. Here are four content marketing experts to help: Joe Chernov of Eloqua; Ann Handley of MarketingProfs; Scott Stratten of Unmarketing; and Adam Singer of TheFutureBuzz.
January 24, 2012:
Forbes
In the book, Scott uses the example of Joe Payne of Eloqua, who instantly blogged after hearing that a competitor was acquired.
January 23, 2012:
MyCustomer.com
Although more UK organisations are investing in social advertising, the market still lags far behind US adoption rates, finds a new survey conducted on behalf of Eloqua, a provider of on-demand Revenue Performance Management software.
January 23, 2012:
the marketer
“B2B marketers are realising they cannot simply ‘batch and blast’ everyone in their database. In 2012 marketers will need to stop thinking of digital marketing as simply an e-mail function and start to consider technologies such as tracking mechanisms, social media platforms and apps,” says Eloqua chief security and privacy officer Dennis Dayman.
January 19, 2012:
MarketingProfs
Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.)
January 19, 2012:
Fourth Source
While an increasing number of UK companies are investing in social advertising, the market still lags way behind US adoption rates, according to a new survey from Eloqua, the leading provider of on-demand Revenue Performance Management solutions.
January 18, 2012:
The Drum
34% of UK marketers do not current run, and are not planning to engage in, social media advertising, according to a small survey by Eloqua.
January 18, 2012:
MarketingTech Blog
This infographic, developed in a partnership between Eloqua and Jess3, walks us through history and the many events that triggered change for marketers.
January 16, 2012:
Econsultancy
It’s timely then, that Eloqua and data visualisation bods JESS3 have created an infographic based on the history of disruptive innovations in B2B marketing.
January 16, 2012:
1to1 Magazine
Joe Chernov, vice president of content marketing at Eloqua, defines content marketing as "the art of creating, distributing, and measuring share-worthy content that grows and engages an organization's audience, while deepening affinity for the brand."
January 16, 2012:
BtoB Magazine
Marketing automation company Eloqua Corp. this month is introducing a triggered direct-mail option as part of its services suite. The feature adds a potent new dimension to customer communications, Elle Woulfe, Eloqua senior marketing programs manager, said. “Our pilot test of this feature was a campaign for ourselves, targeting executives such as CEOs, CMOs and heads of sales,” Woulfe said.
January 16, 2012:
Software Advice
I talked with Brian Kardon, CMO of Eloqua, about the future of marketing automation. (Eloqua, arguably the top-performing marketing automation company, serves B2C as well as B2B clients.)
January 12, 2012:
The Wall
So, before you hit “send” on the email containing your killer Facebook marketing plan, make sure it does not include any of these stumbles, derived from an Eloqua and BrandGlue study called “10 Ways to ‘Solve’ Facebook for B2B”:”
January 12, 2012:
The B2B Guide to Social Media
For more tips and tricks, feel free to read our ‘10 Ways to Solve Facebook for B2B’ case study and start optimising your Facebook page today.
January 12, 2012:
B2B Marketing
Marketing automation provider, Eloqua has partnered with creative agency JESS3 to create ‘The history of disruptive innovations in B2B marketing’ infographic.The infographic covers game changing innovations from 800 AD – 2011 covering the first tradeshows to the birth of smartphones. It is broken down into four topics, communications, computing, the web and social.
January 10, 2012:
Forbes
Joe Payne, CEO of Eloqua: “Just as mass synchronization (Dropbox, iCloud, Evernote) is the trend on the consumer Web, we will soon see the emergence of a completely connected cloud for businesses.
January 09, 2012:
B2B Marketing
Dennis Dayman, chief security and privacy officer, Eloqua “The growing trend that will continue into 2012 is marketers are realising they cannot simply ‘batch and blast’ everyone in their database.
January 04, 2012:
Content Marketing Institute
Certainly there are more than 20 star women in content marketing, and this list isn’t meant to be the finish line. It’s the starting block.
January 03, 2012:
DemandGen Report
“Driving top-line growth is the universal C-suite challenge, which is why Revenue Performance Management immediately caught on so quickly,” noted Eloqua CEO Joe Payne, of the emerging category. “Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears.
January 02, 2012:
1to1 Magazine
Once companies show that they care about their customers' privacy and have their best interests in mind, clients are more likely to share information because they know it will be used responsibly, says Dennis Dayman, chief privacy and security officer at Eloqua.
December 28, 2011:
Enterprise Apps Today
Paul Teshima, senior vice president of Product Management, Eloqua, expects to see buyer/contact profiles augmented to include not only "who you are" and "what you are interested in” but also "who do you trust." This is increasingly important because of the rise of social media. “We believe that understanding the many social identities of a buyer or customer will become extremely important this year,” said Teshima.
December 28, 2011:
Business News Daily
"We see a shortage of people who possess marketing skill sets and an understanding of the enabling technology," said Brian Kardon, chief marketing officer of Eloqua, a provider of on-demand revenue performance management solutions.
December 26, 2011:
1to1 Magazine
Real engagement happens when marketers learn buyers' interests from their digital body language and create one-to-one experiences that lead to greater engagement and conversion." – Brian Kardon, CMO, Eloqua
December 23, 2011:
Content Marketing Institute
We are working on much more adventurous, experimental content for 2012. It’ll be a very different Eloqua when it comes to content marketing.
December 22, 2011:
Mashable
Eloqua has an active and creative SlideShare channel – so creative, in fact, that SlideShare features Eloqua’s channel as an example of an effective Platinum page. Through Eloqua’s SlideShare Cloud Connector, the company automatically populates its demand generation database with profile information from anyone who completes a form on its SlideShare channel.
December 19, 2011:
Smart Insights
Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages.
December 18, 2011:
B2B Marcom Writer Blog
With all of this in mind, I was particularly interested in the new report from Eloqua — 10 Ways to “Solve” Facebook for B2B. After reading it, I had a few questions, which Joe Chernov, VP of Content Marketing, was happy to answer.
December 16, 2011:
Marketing Clout
There is no better example than Eloqua – the champion of content marketing. After all content fuels the very product they sell. Nevertheless the team there took some very bold decisions not least to: - carve out an entirely new niche – Revenue Performance Management (normally reserved for the analysts)
December 15, 2011:
Smart Insights
The content marketing grid from Eloqua: An excellent way of thinking through how and prioritising content marketing for B2B or B2C markets.
December 14, 2011:
BtoB Magazine
This brings us to marketing automation. Eloqua launched a social media suite this summer.
December 13, 2011:
DemandGen Report
That was this year’s mandate for marketing automation providers: create a central place, in the cloud, where all the various tools marketers implement can talk to each other. It was the reason we created the Eloqua AppCloud.
December 13, 2011:
Customer Experience Matrix
Among B2B vendors, Eloqua is the poster child for this approach.
December 09, 2011:
Fast Company
Brian Kardon, CMO at Eloqua, echoes Lee’s call for hard marketing data, arguing that traditional measures like “awareness, usage, and perceptions” are meaningless to CEOs. Instead, he prescribes a real-time dashboard that monitors “how marketing is contributing to closed business.”
December 08, 2011:
Jay Baer's Convince & Convert
Third, they create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building.
December 05, 2011:
Vocus Blog
Of course, everyone needs a hand getting it right. So we brought in four of our favorite content marketing experts to help: Joe Chernov (Eloqua), Ann Handley (MarketingProfs), Scott Stratten (Unmarketing) and Adam Singer (TheFutureBuzz).The result: a treasury of 15 solid gold content marketing tips.
December 05, 2011:
informIT
Joe Chernov is vice president of content marketing at Eloqua. He defines his own responsibilities thusly:“My role is to identify content that will be valuable and share-worthy to the company’s audience and to figure out how to procure that. Do you have resources in-house, the skill set, to collaborate with the demand team, then to distribute content through channels that make most sense?
December 02, 2011:
Mashable
“Social media allows marketers to two things they couldn’t do before: scale one-to-one conversations and publish their own content without a media partner,” says Joe Chernov, VP of Content Marketing at Eloqua, a marketing automation firm.
December 02, 2011:
Mashable
Eloque came out with a free ebook, The Grande Guide to B2B Content Marketing, a helpful read when it comes to content marketing. Plus, it’s useful for deciding which platforms you should employ and how to effectively use them.
December 02, 2011:
WOMMA
Eloqua, with the aid of JESS3 and PageLever, developed a great presentation deck for B2B marketers who yearn for vibrant Facebook engagement.
December 02, 2011:
Guerrilla Blog
Facebook seems so simple that many brands venture into that world without too much thought. Eloqua, JESS3 and BrandGlue just published a nice presentation on how to solve Facebook for business to business.
December 02, 2011:
Netimperative
Eloqua’s newest Slideshare presentation, “10 Ways to ‘Solve’ Facebook for B2B” highlights 10 actionable tips – real things m,arketers can start (or stop) doing to make a measurable difference in Facebook marketing efforts.
December 01, 2011:
The Marketing Technology Blog
The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work!
December 01, 2011:
BtoB Magazine
To marketers, this might seem to be an indication that they can relax a little in their fight against phishing scams; but that couldn't be further from the truth said Dennis Dayman, chief privacy and security officer at marketing automation provider Eloqua Corp.
December 01, 2011:
VentureBeat
Marketing automation firm Eloqua is the “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how the basic SaaS services his company provides are transforming business.
November 30, 2011:
TheNextWeb
BrandGlue, a Facebook marketing firm, went to work to help Eloqua‘s Facebook engagement. The results? A community growth of over 2,500%, an increase in Facebook-referred traffic by over 150% and Fan engagement that is over 3x the industry normal.
November 30, 2011:
Pinpoint Social
Marketing automation leader Eloqua and Facebook analytics tool PageLever (which we use on our Pages) have published a great little presentation featuring 10 Ways to “Solve” Facebook for B2B. There findings are based on Eloqua’s own experiment in growing their Facebook Page 2,500%.
November 29, 2011:
DemandGen Report
Eloqua recently honored the winners of its 2011 Markie Awards. The awards celebrate outstanding achievements in marketing and revenue generation.
November 29, 2011:
CloudBeat
“We couldn’t have existed before the cloud,” Eloqua CEO Joe Payne told me recently. His company uses at least a dozen cloud-based services, including Salesforce.com and his own company’s marketing automation tools, but also including cloud-based Web-conferencing, accounting, contract management, payroll processing, software version control, collaboration, recruiting and training.
November 28, 2011:
1to1 Magazine
Because prospecting has moved to the individual level, every rep must maintain a detailed LinkedIn profile and connect with colleagues and customers, says Melissa Madian, senior director of worldwide field enablement at Eloqua.
November 28, 2011:
B2B Marketing
“Those that are really successful are learning to become more joined-up in their thinking,” points out Elle Woulfe, senior marketing programmes manager at Eloqua. “The technology alone won’t solve the problem. You need the right process.”
November 23, 2011:
ClickZ
If we stick with our snail mail analogy, a bounce could easily be compared to a letter marked "return to sender."
November 18, 2011:
Web Strategy
Lately, we’ve seen a heavy output of infographics from Eloqua (a client) which is used to reach influencers, tap into their egos, and get them to trigger discussions.
November 15, 2011:
DemandGen Report
Eloqua CEO Joe Payne highlights key themes from the company's customer conference in San Francisco, including social, mobile & app integration to drive revenue.
November 09, 2011:
MarketingSherpa
To help navigate this landscape, we turned to two experts representing marketing automation software vendors -- Adam Blitzer, Chief Operating Officer and co-founder, Pardot; and Dennis Dayman, Chief Privacy and Security Officer, Eloqua
November 07, 2011:
Financial Post
As the Manager of Talent Acquisition at Eloqua, renowned for helping companies automate the process for finding client leads, you would be right to expect that Susan Nagy and her team of enthusiastic recruiters are at the leading-edge of securing employee leads.
November 04, 2011:
Create and Accelerate: The Televerde blog
I had the pleasure of attending Eloqua Experience (EE) again this year on behalf of Televerde, this time as an Eloqua partner - here are my top 10 observations:
November 04, 2011:
Figaro Digital
Joe Chernov, VP of Marketing at Eloqua, introduces content marketing and explains how it can help improve your business.
November 01, 2011:
B2B Marketing
Marketers have a tough job on their hands: Confidence in what we say is diminishing; a buyer’s access to independent experts is a tweet away; and social channels are so noisy that it feels impossible to be heard.
November 01, 2011:
DemandGen Report
Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua.
November 01, 2011:
Internet Retailing
"The newsfeed and profile are about to become far more separated and segmented than what users see today," comments Jesse Noyes, Corporate Reporter of revenue performance management provider Eloqua.
November 01, 2011:
Database Marketing (UK)
"An indication of a company ready for a scoring program is one where the sales team complain that marketing hands over 'rubbish' leads" Sylvia Jensen, Director of Marketing, Eloqua
October 24, 2011:
1to1 Magazine
For example, because companies can now monitor what customers do online, they can determine key influencers and who consumers trust the most, says Steve Woods, CTO at Eloqua.
October 24, 2011:
Marketing Automation Times
Our biggest initiative is our Revenue Suite. In the past, marketing automation has been about open rates, click rates and the CEO does not care. They care about how marketing drives sales.
October 21, 2011:
DemandGen Report
Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.
October 18, 2011:
DemandGen Report
“We’re seeing adoption across both [enterprise and SMB] levels,” Kardon noted. “Marketing automation adoption is not necessarily enterprise versus SMB, but it has to do with the sophistication level of the company, specifically the marketing department.
October 17, 2011:
1to1 Magazine
As Eloqua's Andrew Moravick wrote in a recent blog post: "ROI arrives in the form of brand advocates, engaged customers, leads generated and carving out a thought leadership role in your industry. Don't let greed get in the way of building great relationships."
October 15, 2011:
Forbes
Joe Payne, Chairman and CEO of Eloqua, a marketing automation and revenue performance management platform vendor, believes the Social Enterprise big “T” transformation is rooted in four tenets: New leadership models, the Buyers Journey, alignment and technology.
October 14, 2011:
Software Advice
Lead nurturing is a fairly mature concept at this point, but I like the simple and effective definition given by Eloqua in their Grande Guide to Lead Nurturing: “At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy."
October 12, 2011:
A Content Marketing Autopsy of a Popular Infographic
Taking this a step further, even though the creator selected a trustworthy source, infographics tend to benefit from multiple data sets.
October 11, 2011:
B2B Marketing Insider
According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age…
October 11, 2011:
1to1 Magazine
1to1 Media's Tom Hoffman speaks with Brian Kardon, Chief Marketing Officer at Eloqua, about the need for companies to move beyond monitoring customers' social comments to integrating social into your organization's marketing strategy.
October 10, 2011:
Social Media PR Solutions
Brand Awareness – The Content Grid, created by JESS3 on behalf of Eloqua, has been one of the more popular infographics published in the last year. Here are some awareness metrics published by Eloqua regarding this infographic: 1168 tweets, 722 inbound links, 58 blog articles mentioning the infographic and 3003 offsite views.
October 07, 2011:
Marketing TechBlog
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand.
October 06, 2011:
MarketingProfs
This post is excerpted from a fantastic resource for content marketers called the Grande Guide to B2B Content Marketing, released by Eloqua this week.
October 04, 2011:
Content Marketing Institute
Whether you are new to content marketing or have been practicing it for a while, here’s a great new resource for you: The Grande Guide to B2B Content Marketing from Eloqua.
October 03, 2011:
BtoB Magazine
Coinciding with the EU rule, Eloqua announced new “strict mode” features in its Eloqua10 marketing suite: automating the process of requesting opt-in consent from online visitors and automatically updating customer databases with contacts' opt-in statuses, regardless of the recipient's country.
October 03, 2011:
E-Marketing Performance
If you’re among the uninitiated with content marketing and feeling the pressure to ‘just do it,’ there are scores of excellent books, webinars, e-books and blog posts for your learning pleasure. But, if you don’t have time for that kind of full-blown affair, the Grande Guide to B2B Content Marketing.
October 01, 2011:
DM News
"It used to be that marketers would test new campaign ideas with focus groups or interviews, but social media allows you to get fast feedback from your potential target audience," says Brian Kardon, CMO of marketing services company Eloqua.
September 30, 2011:
Business Insider
According to Jesse Noyes at Eloqua, the changes are “a potential plus for brands that can cut through the noise by posting high quality content. People who ‘like’ a brand might see published content in the less noisy space, but only if the brand is strategic about what they push out.”
September 28, 2011:
Target Marketing
Dayman says: "Relevancy matters even more with today's webmail providers, like Google, Yahoo and Microsoft [Windows] Live who all have launched systems that measure not only complaints, but also how users interact with email.
September 28, 2011:
UTalkMarketing
“Facebook is trying to make the newsfeed less noisy,” explains Jesse Noyes, corporate reporter at Eloqua. “Smaller activities, like a friend commenting on another friend’s status update, will be condensed in the ticker, while bigger events, such as posting a photo, will get better real estate,” he adds.
September 27, 2011:
Marketing Interactions
However, the Real World Marketing Syllabus, presented by Brian Kardon of Eloqua is here to help all of us.
September 27, 2011:
DemandGen Report
However, Williams noted that “budget and bodies” are no longer the only hurdles Eloqua’s customers face in developing a lead gen strategy. “In the digital age, those core hurdles are joined by many others, such as having adequate content to feed a demand gen machine that relies on a constant flow of engaging messages,” Williams said.
September 27, 2011:
DemandGen Report
Eloqua today released the “Real World Marketing Syllabus,” designed as an educational guide to delivers lessons and lectures from real-world marketing experts. Structured like a college course, the syllabus covers a diverse range of topics — from startup marketing to the role of SEO — with resources developed by leading marketers working in today’s constantly evolving marketplace.
September 27, 2011:
Open View Blog
Just last week, Eloqua released The Blog Tree: New Growth, an updated version of its classic infographic.
September 27, 2011:
Savvy B2B Marketing
The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. Fruit for Your RSS Feed we are giddy as school girls!
September 26, 2011:
crm search
Leveraging culture as a predecessor and highly synergistic compliment to business strategy, implementing a go to market business model based on continuous customer success and championing the best practices of the most successful customers for the benefit of all customers are just a few of the actions of industry leader Eloqua, and its tenured CEO, Joe Payne.
September 24, 2011:
Social Web Thing
Eloqua and JESS3 are positioning and I would go as far to say, fast establishing themselves as content marketing leaders with these efforts.
September 23, 2011:
The Wall
A nice infographic here from Eloqua and JESS3. They’ve collaborated and created an infographic called The Blog Tree: New Growth, which celebrates a very important group of bloggers. New ones.
September 23, 2011:
Cool Infographics
Eloqua and JESS3 have partnered again to design The Blog Tree: New Growth (building on the success of the original Blog Tree infographic project from last year).
September 22, 2011:
Content Marketing Institute
Although I may have invested a disproportional amount of time on a limited number of deliverables, the performance of those high-touch materials was even more imbalanced. The Content Grid infographic and our Social Media ProBook were responsible for hundreds of articles, thousands of tweets, dozens (and dozens!) of qualified leads, and a whole bunch of calls from clients asking, “How can we do this stuff too?”
September 22, 2011:
Social Media B2B
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. We were happy to be included in that original graphic.They just updated the graphic as The Blog Tree – New Growth, and we are more excited to be included in this year’s model.
September 22, 2011:
DemandGen Report
CEO Joe Payne shared more details about how the company, a Titanium Dreamforce sponsor, is focused on how to use social profiling on a macro level, as well as how segmenting can help increase campaign efficiency. Payne delved deeper into the new products announced at the show, including Revenue Suite and Social Suite.
September 22, 2011:
d custom blog
Recently we shared the content grid every marketer should use, a big hit at Content Marketing World. This week Eloqua and Jess3 released the sequel to their Blog Tree, a collection of noteworthy marketing blogs.
September 22, 2011:
B2B Marketing Insider
They followed the Content Grid with the highly successful Blog Tree and have just announced an update: the New Blog Tree.
September 21, 2011:
B2Bbloggers
Today, it is in the form of an infographic from marketing automation vendor, Eloqua and JESS3, called “The Blog Tree: New Growth,” and it’s a follow up to last year’s original Blog Tree from the same duo.
September 21, 2011:
Edelman Digital
I recently had an opportunity to catch up with Joe Chernov—Joe is the VP of Content Marketing for Eloqua, Co-chair of WOMMA member ethics panel and also the brain behind the “Blog Tree” series of infographics.
September 21, 2011:
Lewis PR 360
So we were pleased to see Eloqua develop their second iteration of the already well-known blog tree (here is the first one in case you missed it). The purpose of this was to fuse creative content with relationship building, a unique and clever use of the medium.
September 21, 2011:
Webbiquity
The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree.
September 21, 2011:
Compendium
This week, content marketing superstars Eloqua and JESS3 released their second annual Blog Tree infographic.
September 20, 2011:
Econsultancy
Last week Eloqua’s Joel Rothman tried to determine if a higher Klout score affected conversion rates by mapping users with high scores and comparing their ability to spread a message compared to their low-scoring counterparts.
September 20, 2011:
BtoB Magazine
Anyone who's spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action, notes Jesse Noyes on the Eloqua blog.
September 15, 2011:
Search Engine Watch
Simply put, lead nurturing is the perfect complement to SEO because while search fills the “big end” of the purchase funnel, nurturing helps move prospects down to the “small end.” For more information on this subject, download Eloqua’s free guide to lead nurturing.
September 15, 2011:
UTalkMarketing
“Promoted tweets are an interesting line of business for Twitter. The advertiser [though] must make certain that he or she is sharing content that is not only relevant to the query the ad is being served against, but also delivers valuable, non-promotional content to the viewer”, says Joe Chernov, vice president of content marketing at revenue management firm Eloqua. “Advertising in social media in a manner consistent with the social mores of the community is a delicate line for marketers to tread,” he adds.
September 13, 2011:
dcTechSource.com
As one of the companies that submitted an entry to the 2011 dcTechSource.com Technology Leadership Awards, we thought Eloqua deserved a closer look as a leading tech company in the DC area.
September 12, 2011:
SME Web
If you are anything like my friend you "wear a lot of hats" in your organisation, and turning social media into a source of new business is one of many. Following are the four "classes" of social media metrics you should be sure to track.
September 12, 2011:
B2B Marketing
B2B communications company TalkTalk Business has selected Eloqua to improve its lead management and demand generation performance.TalkTalk Business, formerly Opal, has adopted Eloqua’s platform as part of its wider efforts to enjoy more streamlined marketing procedures.
September 12, 2011:
CloudPro
Steven Woods, chief technology officer, at Eloqua says this means that organisations had to dedicate resources to define how the data was structured in the past. "It’s a skilled task that requires a business intelligence background for the person modelling that data, and a number of organisations don’t have the budget for this."
September 05, 2011:
1to1 Magazine
According to some industry experts, the task of integrating and responding consistently to feedback from social and traditional channels is posing challenges for many organizations. More specifically, communicating with brand consistency across channels is nearly impossible. "It's a mess," says Joe Chernov, vice president of content marketing at Eloqua, about the discord between social service and traditional service.
September 02, 2011:
CloudPro
Stuart Wheldon, senior director of customer success and strategy at Eloqua, agrees with Weatherall’s viewpoint. "I think that marketing has historically been seen as the last frontier to be operationalised”, he says. He thinks this is because "IT has been very focused on the infrastructure in order to run the whole business, and managed it from the same area, but with the shift online marketing now plays a bigger role.”
September 01, 2011:
Smart Insights
Working with other experts in your field enables you to ’stand on the shoulder of giants’. The recent Eloqua Social ProBook (an ebook) is a great example of this. With an idea and a design team at hand, Eloqua were able to create a phenomenal crowdsource piece that was marketed, and self-marketed, around the web.
September 01, 2011:
Business Cloud 9
Revenue Performance Management specialist Eloqua has launched a new suite of social media applications for the company’s marketing automation platform that allow B2B marketers to consider an individual’s social persona when capturing, tracking and scoring leads.
September 01, 2011:
CRM Magazine
Of these, the one that is likely to have the most impact is the social sign-on, according to Eloqua Chief Marketing Officer Brian Kardon. He says 90 percent of the time, people cancel out when they get to a sign-in screen that requires them to fill in a form. With social sign on, "your form auto completes right from your social profiles," he says.
August 31, 2011:
BtoB Magazine
Marketing automation software provider Eloqua has introduced a new suite of social media features for its marketing automation platform. The announcement was made at the Salesforce.com Dreamforce Conference.
August 31, 2011:
MyCustomer.com
Revenue Performance Management specialist Eloqua has launched a new suite of social media applications for the company’s marketing automation platform.
August 29, 2011:
Entrepreneur
As Scott notes in the book, Eloqua told him that emailing the blog post convinced a number of Market2Lead customers to become Eloqua clients, generating about $1 million in new business.
August 25, 2011:
tech vibes
The VP of Content Marketing at Eloqua, Joe Chernov, uploaded a great slideshow on the subject to SlideShare that has accumulated over 42,000 views in a week.
August 23, 2011:
Social Times
The Grade Guide to Social Advertising, published by marketing automation firm Eloqua, responds to core questions on social advertising — what is it, why it’s important and how to make it work.
Eloqua in the Socialsphere