Eloqua

Automating demand generation

Use the industry's most sophisticated event-triggered marketing automation software to accelerate your multi-channel campaigns.

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Scale your most sophisticated marketing programs with powerful marketing automation software.

Eloqua marketing automation delivers the right message at the right time. Trigger customized communication over any marketing channel based on prospect Active Profile TM demographics and behavior changes. With our intuitive graphical workflow editor, you can 'set and forget' sophisticated programs for managing product trial downloads, cross-sell and up-sell campaigns, and complex nurturing programs.

Develop multi-step, multi-media campaigns - email, web, telesales, direct mail, using Eloqua's intuitive and graphical workflow engine.
Use workflow logic to evaluate lead quality, create lead score. Take specific action based on score.
Trigger actions using decision rules based on time delays and complex scheduling; contact data values and comparisons; marketing response and website activity data; percentage based routing; manual agent intervention; or complex contact ownership assignment and updates.
Transfer a qualified lead directly to sales with Eloqua real-time SFA/CRM Integration.

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What Our Customers Are Saying

Before we began using the Eloqua Conversion Suite, we were unable to track downloads from our Website. Over the prior year, we attributed just 42 leads from the Website. After implementing Eloqua’s solution, we generated more than 200 sales leads from our Website alone in just four months – an increase of more than 1,400 percent.

Marketing Communications Manager

Pavilion Technologies

Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.

Director of Demand Generation

Endeca