Eloqua

Automating demand generation

Eloqua: The Leader in Demand Generation
Applications and Expertise

Eloqua ensures that your organization has AN AUTOMATED frictionless process for delivering hot leads before they cool

As an on-demand marketing solution, Eloqua automates and integrates key marketing and sales functions to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

With flexible business rules that can route leads based on geography, industry or product interest, Eloqua ensures that your organization has an automated process for delivering hot sales-ready leads to your sales team while holding and nurturing leads that are not displaying an active buying behavior.

Eloqua Conversion Suite^TM gives marketing and sales teams unprecedented visibility into prospect behavior, activity and interest throughout the entire buying cycle.

Benefits of Automated Demand Generation:

Execute, measure and compare campaigns Provide visibility into prospect activity
Automate sophisticated lead development programs
Transfer a qualified lead directly to sales with Eloqua real-time SFA/CRM Integration.

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Successful Customers

“Co-dynamic lead scoring has taken our evaluation of prospects to a new level as it allows us to read the signals sent through the activity and interactions with our marketing programs and in turn send only the hottest leads to our sales team. By sending fewer, but more qualified leads to our sales team, we have significantly increased the speed at which deals move through our pipe and filtered out the noise from the leads that will ultimately close.”

Simon Peel
SVP of Marketing and Strategy
Cast Iron Systems

“Before we began using the Eloqua Conversion Suite, we were unable to track downloads from our Website. Over the prior year, we attributed just 42 leads from the Website. After implementing Eloqua’s solution, we generated more than 200 sales leads from our Website alone in just four months – an increase of more than 1,400 percent.“

Jordan Weiss, Marketing Communications Manager,

Pavilion Technologies