Check out our second Guide in this essential series!
Take Your Message to a Personal Level
Build on the Base to Exceed Development Goals
Modern Marketers at nonprofit organizations are systematically building their member base communities by transforming single donors into loyal members. They are also cutting development costs while creating and delivering more effective campaigns that communicate the importance of their cause.
Use social media to stand out in the crowd.
Broaden your reach through sharable social content and easily see which social networks drive the most engagement. Build awareness of your organization. Engage more donors and members. Enrich your member database with social profiles and activities. Align mission and membership. Make a difference.
Personally engage and nurture member loyalty.
- Deliver automated campaigns based on profiles and responses.
- Recruit new members with campaigns that communicate your message.
- Distribute personalized electronic newsletters to reinforce your mission.
Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for campaigns to help you brainstorm your copy:
Welcome New Program Viewer
Event Registration Campaign
Welcome New Donor
Education – About Our Mission
Annual Renewal Campaign
Taking advantage of prebuilt blueprint templates to get started fast.
- Use basic templates that include layout and formatting ready for your copy and graphics.
- Launch new campaigns in days not weeks.
- Adapt templates for Welcome Series Program for New Members and Donors, Event Registration, Education Series, Annual Renewal Campaign.
Personalizing communication with tailored yet consistent messages.
- Develop an authentic 1:1 relationship with donors and members.
- Send a steady stream of personalized communications.
- Nurture members while cultivating long-term loyalty and generosity.
Aligning audience interests with the information they require.
- Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
- Summarize a wealth of behavioral data in multiple ways according to the audience.
- Deliver specific campaigns based on profiles and behaviors.
- Track responses to specific campaigns and align interests to content.
ANALYTICS AND DASHBOARDS
Putting powerful reporting and website analytics at a marketer’s fingertips.
- Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
- Track how marketing efforts are driving member engagement and ultimately financial support.
- Produce high-level dashboards and drill into specific details by campaign.
MODERN MARKETING SUCCESS
Achieving successful implementation and rapid time to value.
- Use our innovative SmartStartTM methodology that accelerates the success of your implementation.
- Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
- Rely on a team of knowledgeable experts in nonprofit marketing, marketing automation, implementation, and campaigns.
- Expand your understanding of marketing best practices and more with education and certification programs.
- Join our Topliners community to collaborate online with more than 80,000 Modern Marketers.
- Connect in person to share best practices at Eloqua Experience conferences and local events.
“Click through rates doubled after launching a targeted Welcome Series campaign with members using Eloqua.”