We Speak Pharma, Biotech, and Medical Devices. Fluently.

Modern Marketing for Life Sciences

Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences. Modern Marketers in life sciences are delivering personalized messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.


Get the 360˚ customer view with Digital Body Language.
Create and send highly personalized communications across all channels. Target and segment dynamically according to audience. Use social, profile, and website data to trigger automated communications for immediate engagement with prescribers, providers, and other healthcare professionals.

Design and deliver 1:1 conversations.

  • Build targeted campaigns to start conversations that build relationships.
  • Achieve 1:1 personalization by truly knowing audiences with marketing automation.
  • Increase engagement with integrated content marketing personalized by persona.

Empower sales to effectively engage.
Give sales the tools to effectively engage targeted healthcare professionals (HCPs) with relevant talking points based on Digital Body Language, send approved emails, and trigger automated follow up.

Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice blueprints to launch your campaigns fast. Just insert your images, logos, and copy. You also get examples for each campaign to help you brainstorm your copy:

  • Life Sciences Live Medical Event Campaign

  • Life Sciences Digital Medical Event Campaign

  • Life Sciences Pre-eDetail Enrollment Campaign

  • Life Sciences Post-eDetail Product Education Campaign

  • Life Sciences Formulary Campaign

 

CAMPAIGN TEMPLATES

 

Taking advantage of prebuilt blueprint templates to get started fast.

  • Use basic templates that include layout and formatting ready for your copy and graphics.
  • Launch new campaigns in days not weeks using secure and compliant practices.
  • Adapt prebuilt life sciences templates for Live Medical Events, Digital Medical Events, eDetailing, and Formulary with emails, dynamic content, and landing pages based on best practices.

COMMUNICATION

 

Personalizing communication with tailored yet consistent messages.

  • Develop an authentic 1:1 relationship that turns conversations into relationships.

  • Send a setady stream of personalized communications with approved content in context.

  • Nurture prescribers and providers while cultivating long-term relationships and revenue.

SEGMENTATION

 

Aligning audience interests with the information they require.

  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize digital behavioral data in multiple ways according to audience by persona.
  • Deliver specific campaigns based on profiles and common behaviors.
  • Track responses to specific campaigns and align interests to content.

ANALYTICS AND DASHBOARDS

 

Putting powerful reporting and website analytics at a marketer’s fingertips.

  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.

  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.

  • Track how marketing efforts are driving engagement and ultimately revenue.

  • Produce high-level dashboards and drill into specific details by campaign.

MODERN MARKETING SUCCESS

 

Achieving successful implementation and rapid
time to value.

  • Use our innovative SmartStartTM methodology that accelerates the success of your implementation.

  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.

  • Rely on a team of knowledgeable experts in life sciences marketing, marketing automation, implementation, and pharmaceutical campaigns.

  • Expand your understanding of marketing best practices and more with education and certification programs.

  • Join our Topliners community to collaborate online with thousands of Modern Marketers.

  • Connect in person to share best practices at our road shows, conferences, and local events.

 

DATA SHEETS

 

WHITE PAPERS

 

ARTICLES

“Healthcare—in all markets, and in every activity and intervention—is becoming more digital, more collaborative, more patient-centered and more data-driven. And, going forward, each of them will be very difficult—if not impossible—to achieve without tapping into the power, scalability and pay-per-use cost models of cloud computing.”

A New Era for the Healthcare Industry: Cloud Computing Changes the Game | Accenture 2013