From spreadsheets to the Billboard charts, the 9-time Grammy winner shares his strategic journey.
Oracle Marketing Cloud for Entertainment
Personalized Communication for the 1:1 Connection
Modern Marketers in entertainment, sports teams, and venue owners are making the 1:1 personal connections that turn ticket buyers into subscribers and guests into fans. They are driving lifelong loyalty, deeper relationships, and increased revenue with integrated programs and multichannel campaigns from events to concessions and merchandise.
Increase revenue with targeted offers.
Capture data and behaviors to build personalized dynamic emails and landing pages to ensure an exceptional online experience. Align personal interests with communications and offers. Establish relationships by communicating the right message at the right time with sophisticated scoring and nurturing campaigns.
Drive engagement with sharable social content.
Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for all campaign touches to help you brainstorm your copy.
Taking advantage of prebuilt blueprint templates to get started fast.
Personalizing communication with tailored yet consistent messages.
Aligning audience interests with the information they require.
ANALYTICS AND DASHBOARDS
Putting powerful reporting and website analytics at a marketer’s fingertips.
MODERN MARKETING SUCCESS
Achieving successful implementation and rapid time to value.
The Hidden Game
Modern Marketers have reinvented growth strategies and driven marketing performance. Like their counterparts on the field, they're competing in the hidden game.
“From a marketing perspective, the campaign was a rousing success and our new brand has received overwhelmingly positive reviews. The approach with which we went about unveiling the logo for our fans was unique and progressive, especially in the ways we utilized social media.”