| CEO | CMO | CFO
I need to:
Eloqua Solution
  • Understand how marketing actually impacts the pipeline
  • Get a more accurate revenue forecast - one that tells me if I'm going to hit tomorrow's number based on today's activity
  • Eloqua Revenue Suite allows you to analyze conversion rates and funnel value to identify and address inefficiencies in the revenue cycle
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I need to:
Eloqua Solution
  • Demonstrate the impact marketing is having on revenue
  • Identify ways to improve pipeline size, health and dynamics
  • Help the marketing team be more agile
  • Eloqua Revenue Suite allows you to analyze the return on your marketing efforts by seeing which campaigns engage the most buyers, speed sales cycles and generate revenue
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I need to:
Eloqua Solution
  • Get a handle on where marketing is spending it's money and understand the return I'm getting on those marketing investments
  • Eloqua Revenue Suite allows you to track the average return on campaigns over time and assess the profitability of your programs
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| Marketing Programs Manager | Field Marketing Manager
I need to:
Eloqua Solution
  • Design rich, compelling campaigns that engage my audience
  • Execute campaigns flawlessly and then easily measure the results
  • Get access to best practices, support, and education around demand generation
  • Visual campaign design tools to automate routine tasks
  • Integrated analytics to automatically track and measure campaign results
  • Best practices templates, video tutorials, and peer forums
  • Simple campaign reporting
I need to:
Eloqua Solution
  • Run multiple events in coordination with campaigns and feed leads back to my marketing system seamlessly
  • Provide sales with relevant content to help them close deals
  • The Eloqua events module allows you to automate repetitive events
  • Elqoua Engage lets marketing build email templates for sales users
Screenshots
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| Sales VP |
I need to:
Eloqua Solution
  • Validate the revenue forecast and identify bottlenecks in the funnel
  • Report on how marketing is contributing to the revenue target
  • Arm my sales team with content and tools that help them connect and close with the hottest prospects in their territory
  • Eloqua Revenue Suite provides interactive dashboards to indicate pipeline value, conversions, and velocity
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| Marketing Ops |
I need to:
Eloqua Solution
  • Define, manage, and automate complex lead scoring rules
  • Maintain data quality for contact records
  • Manage a global set of marketing users and their access rights
  • A high performing lead scoring engine that includes a scoring simulator to test different scoring scenarios
  • Native and third party data tools to merge, clean, and append contact records
  • Custom security groups, user-based asset permissions, and contact-level security
 
 
 
| Graphic Artist |
I need to:
Eloqua Solution
  • Distribute creative content across a global marketing team
  • Flexible HTML uploading for emails and landing pages
  • Global content library
  • User-based access rights to creative assets
 
 
 
| Director of IT |
I need to:
Eloqua Solution
  • Integrate easily and reliably with my CRM system
  • Ensure my company data is secure
  • Ensure my marketing automation system meets my standards for reliability and availability
  • Eloqua Integration Suite provides a flexible but powerful visual integration capability
  • trust.eloqua.com shows current deliverability, availability, and transaction volumes
    White papers
  • These white papers outline how Eloqua meets the demanding requirements of today's enterprise IT organizations.
 
 
 
| Teleprospecting Team |
I need to:
Eloqua Solution
  • Quickly find the hottest accounts and prospects to call on
  • Understand exactly what prospects are interested in so I can qualify leads for sales
  • Lead management tools ensure that only qualified leads are passed, and they are passed in a timely fashion
Screenshots
Links
 
 
 
| Sales Rep |
I need to:
Eloqua Solution
  • Make my number
  • Get information on leads to give me a competitive advantage
  • Engage proactively with contacts to stay top of mind
  • See a dashboard of prospect information such as web activity, opened emails, and even recent tweets
  • Access marketing-generated email templates and track who opens them
 
 
 
| Regional Office |
I need to:
Eloqua Solution
  • Take ownership of leads within my own region
  • Access marketing assets that are specific to my region
  • Contact permissions can be assigned by user or group
  • Marketing assets permissions can be assigned by user or group
 
 
 
| Channel Partner |
I need to:
Eloqua Solution
  • Get better regional leads from my supplier
  • Easily customize supplier-generated marketing content for my own business
  • Sync leads from your supplier directly to your own CRM system
  • Access and modify marketing content to drive regional campaigns