Check out our second Guide in this essential series!
Modern Marketing for the CMO
“Without that real-time perspective, it's just not possible to stay in step with what your customers want and need.”
Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data.
Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance.
Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue.
Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.
Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.
Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.
This Way to Modern Marketing
Creating Ideal Customers
Create consistent yet personalized experiences, messages, and promotions across web, social, mobile, e-mail, or any digital channel. Attract and retain ideal customers who drive revenue, remain loyal, and become brand advocates.
“As companies transition from campaign-centric to customer-centric strategies, integration and communication are critical to the marketing team structure.”
Aggregate, enrich, and analyze big data for a comprehensive view of each customer to personalize programs and experience. Create a single source of customer data to guide campaigns, develop personas, and predict behaviors.
“Enterprise marketing solutions are based on three crucial layers of technology: data, analytics, and activation.”
Listen, analyze, and personally engage customers across millions of conversations, discussions, and connections on social networks. Give customer advocates a platform to amplify your message and promote your brand.
“Listening to the customer has become every bit as important as pushing marketing messages.”
Plan, produce, and deliver marketing content across the customer lifecycle, aligning compelling content with customer behavior at each stage. Increase engagement, accelerate conversion, and improve retention.
“What if you created marketing that people cherish, not just marketing that people tolerate?”