Eloqua
Automating demand generation
The Official B-to-B Demand Generation Dictionary
Sales Qualified Opportunity (SQO)
The contact and profile information for a prospect who has been accepted by or developed through the efforts of the sales team. He or she is identified as a potential buyer due to certain explicit and implicit responses/behaviors that match patterns from previous prospects who ultimately turned into customers. Marketing Qualified Leads which are accepted by Sales become Sales Qualified Opportunities.
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Customer Testimonials
Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.
Director of Marketing Operations
Postini (part of google)
Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.
Director of Demand Generation
Endeca
