Eloqua
Automating demand generation
The Official B-to-B Demand Generation Dictionary
Search Engine Marketing (SEM)
Search Engine Marketing is the process of marketing your web site on search engines. While it includes Search Engine Optimization, submitting your site to the search engines and directories for organic listings, it is becoming more closely associated with Pay-Per-Inclusion, Pay-Per-Click, Online Ads or any other marketing programs in which you pay for play. Popular search engines include Google, Yahoo, MSN, About, Ask Jeeves, etc.
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Customer Testimonials
Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.
Director of Marketing Operations
Postini (part of google)
Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.
Director of Demand Generation
Endeca
