Eloqua

Automating demand generation

The Official B-to-B Demand Generation Dictionary

Lead Scoring

The predictive ranking of the value of one lead versus another to the organization. Common sources of data for Lead Scoring include explicit information—such as Demographics and BANT criteria (Budget, Authority, Need and Timeline)—combined with implicit or behavioral observations of prospect activity and responses to marketing and sales campaigns.

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Customer Testimonials

Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.

Director of Marketing Operations

Postini (part of google)

Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.

Director of Demand Generation

Endeca