Eloqua

Automating demand generation

The Official B-to-B Demand Generation Dictionary

Lead Generation

Marketing process for reaching prospects via the design, production, and placement of outbound communications and the subsequent capture of contact information of potential buyers. Typically includes advertising placement, Email sends, direct mail, outbound call center, paid and Organic Search, Landing Pages, etc.

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Customer Testimonials

Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.

Director of Marketing Operations

Postini (part of google)

Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.

Director of Demand Generation

Endeca