Eloqua
Automating demand generation
The Official B-to-B Demand Generation Dictionary
Forms
An electronic Form, typically within a web page, Email or Flashnmovie, which is intended to be completed by a prospect or customer. During the Buying Cycle/Sales Cycle, forms are used to capture prospect information (e.g., first name, last name, Email address, company name, buying intentions, etc.) which is fed into a Marketing Database.
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Customer Testimonials
Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.
Director of Marketing Operations
Postini (part of google)
Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.
Director of Demand Generation
Endeca
