Eloqua

Automating demand generation

The Official B-to-B Demand Generation Dictionary

Buying Cycle

The process an individual or an organization undertakes when purchasing a service or product. Steps often involved in B-to-B purchases may include: 1) acknowledge the problem/issue, 2) define need(s), 3) explore solutions, 4) gather vendor information/options, 5) identify finalists, 6) Engagement, 7) circulate Request For Proposal (RFP), 8) evaluate proposals and 9) purchase. See Sales Cycle.

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Customer Testimonials

Knowing how prospects have responded to marketing campaigns before you make the call is the single biggest factor in uncovering revenue opportunities for our inside sales team.

Director of Marketing Operations

Postini (part of google)

Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge.

Director of Demand Generation

Endeca