Eloqua

To drive marketing performance to new levels, B2B marketers have begun to embrace the concept of integrated demand generation and acquire the marketing knowledge and skills necessary to maximize their investments in underlying platform technologies.

Integrated demand generation platforms synchronize the whole spectrum of offline and online marketing channels, including email, direct mail, advertising, the Web, call centers, trade shows, partners and the sales force.

B2B marketers need to ensure the solution they choose is capable of integrating data across these channels, including the Internet. The web’s inherent trackability has transformed this channel into a key enabler for measuring campaign results.

Eloqua provides the leading integrated demand generation software platform for executing, automating and measuring effective marketing programs.

Eloqua Conversion Suite^TM gives marketing and sales teams unprecedented visibility into prospect behavior, activity and interest throughout the entire sales process.

It does this by integrating all the key components of the sales cycle together to create a seamless, automated and measurable process.

Benefits of Automated Demand Generation:

• Tight linking of all outbound direct marketing activity
• Unprecedented visibility into prospect behavior
• Marketing that can be measured, optimized and understood

Register now and download the whitepaper

Testimonials