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National Instruments: Helena Lewis
National Instruments
Industry: Software and Technology
Location: Austin, TX
Revenue: More than $2B USD
Location: Austin, TX
Revenue: More than $2B USD
As our business model is evolving, Eloqua is really able to scale with it much, much better than we had anticipated. We came into this thinking we just needed an email marketing tool. But where we are innovating is really in engagement; lead scoring and visibility into a lot of the Web behavior. 
Helena Lewis
Manager Direct Marketing and Web
Helena Lewis
Manager Direct Marketing and Web
Eloqua in the Socialsphere