Helena Lewis
Manager – Direct Marketing and Web Content - National Instruments
National Instruments Corporation is a supplier of measurement and automation products that engineers and scientists use in a wide range of industries. Using Eloqua, what used to take programmers time and effort to deploy campaigns now can be done by end marketing users. With Eloqua, they are now focused on subscription management, dynamic content and integration with other systems. Video length: 23:03   

Drew Clarke,
VP Marketing, Americas - Cognos
Drew Clarke, VP Marketing for the at Cognos, speaks about Tactics to Boost Your Marketing Performance: “We’ve got the best, of both worlds here now … I know now what interactions happen at what time. I have a lot deeper insight, around what happens in the buying cycle.” Video length: 25:20   

Angela Kauffman
Marketing Operations Director - Aon
Aon is a global leader in risk management solutions. Angela Kauffman, Director of Aon's marketing operations group, discusses how Aon Corporation transformed its marketing organization from 'hunch-based' communications to automated campaigns based on analytics and measurement.
"Twelve months ago, Aon was unable to measure the return on its marketing investments. Today, we have not only reached our target ROMI, but we are on track to double that target within six months." Video length: 20:00   

Peter Mahoney
VP of Worldwide Marketing - Nuance
Nuance's VP of Worldwide Marketing, Peter Mahoney, shared his organization's Interactive Marketing Best Practices. “When we looked at the 50 or so steps that were involved in creating and marketing a web seminar, we decided to take advantage of some of the automation capabilities of Eloqua. We were able to dramatically reduce the time it requires to set up a webinar. What used to take three people to do now is one person’s job. We’ve driven up the number of different topics in webinars you could do along the way and significantly increased the overall quality of the experience.” Video length: 20:24     

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