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e.Republic
Business Challenge
In early 2008, e.Republic had 4 CRM systems in use, 7 databases housing customer, prospect, reg-istrant, attendee and subscriber information and a home-grown email blasting tool that did not track opens or opt- out. The four person marketing team was facing threats of web service outages due to complaints of spam and was in desperate need of a streamlined sales & marketing operations process.
Solution
The team decided to focus first on data. Bad data impacted the CRM, the data warehouses and our ability to market effectively. They brought Salesforce.com on board and folded the 4 CRM systems as well as the 7 databases into one. Then they addressed the email and staff productivity issues by bringing in Eloqua.
Results
e.Republic now manages their sales & marketing operations with Salesforce.com and Eloqua – consolidating from 12 tools to 2. The marketing team has grown from 4 to 6 people and there is now a director of marketing automation and CRM. The sales team's performance is exceeding expectations so much so that a new bonus had to be created as the revenue achievement over goal was so great.
e.Republic
Before automation, we spent our time nitpicking lists and executing manual processes – it was soul sucking. 
Drew Noel
Director of Marketing Automation
Director of Marketing Automation
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