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Siemens PLM Software

Business Challenge


Maintaining message consistency is a challenge for any company, but for Siemens PLM Software, it was compounded by a large, global marketing organization that supports regional programs across diverse geographies. The provider of Product Lifecycle Management software needed to tell its story on a global scale, across multiple languages and in a way that is contextually relevant to a variety of different industry segments and international audiences. Additionally, while marketers in different countries and regions were enjoying moderate success with independent campaigns, their isolated marketing activities were spawning silos of customer data and preventing Siemens PLM Software from effectively building a consistent worldwide brand.

Solution


To get more control over its global messaging, Siemens PLM Software decided to consolidate customer data and standardize on Eloqua’s marketing automation platform. Using this unified platform, the various marketing teams would gain access to a shared set of customer and prospect data, universal campaign templates, website forms and marketing best practices that would ensure consistency of message. At the same time, Eloqua provided the flexibility Siemens PLM Software needed to tailor its messaging to meet the business requirements and special nuances of various global markets.

Results


Leveraging Eloqua for campaign and data management, Siemens PLM has been able to:

  • Automate the deployment of sophisticated multi-channel campaigns on a common platform.
  • Dynamically deliver tailored messaging to meet prospect language and content preferences.
  • Drive greater messaging and brand consistency across diverse geographies.
  • Scale back on the manpower and time required to orchestrate intricate, global campaigns from 100 hours to less than 10.
  • Increase lead volumes and decrease cost per lead from as high as $300 to less than $30.

Siemens PLM Software

The biggest benefit of Eloqua is that it has allowed us to completely automate what we used to do manually, increasing efficiencies and lowering our costs.


Christian Kelley
Vice President of Demand Generation
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