Plum Benefits

Business Challenge

When your product is discounted theatre, sports, and entertainment tickets, you have to match the right offer with the right individual to close the sale. Plum Benefits, an entertainment service for corporations looking at providing alternative employee benefits options had enjoyed success with email marketing as a way to pitch offers to potential customers. Ready to kick it up a notch, they realized that if they don't provide their audience with relevant messaging they are going to lose them.

Solution

To improve the relevancy of their messaging and build stronger relationships with subscribers, Plum Benefits implemented Eloqua's marketing automation platform. Plum Benefits is now able to capture both basic demographic information and preference information along with the with web site clickstream behaviour that Eloqua gathers automatically. Paired, this provides Plum Benefits with a more complete picture of the subscriber and allows them to provide relevant segmented messages thus improving response rates.

Results

Since implementing Eloqua's simple and easy to use demand generation platform, Plum Benefits has:

Dramatically increased their open rates and click-through rates
Delivered relevant, segmented messages, while simulanteously doubling their audience
Provided sales with a complete picture of the subscribers preferences
Experienced a zero increase in marketing staff

For more on...
Campaign Management
Marketing Dashboard
Website Analytics
Campaign Analytics
Video: 6 Ways To Segment

Plum Benefits

You can't market to everyone. You have to find a way to market to people what they want and that's what Eloqua allows us to do.

Read the Entire Case Study »

Ross Bauer
Chief Operating Officer

next steps

Launch
Overview Evaluating? Contact Us

Automate Marketing Target the right buyer Do more with less Easily execute campaigns Get the right leads to sales	Nurture leads automatically Connect social and revenue Deliver sales intelligence Measure everything	Next Steps View Demo View Product Overview
Accelerate Revenue Eloqua Revenue Suite	How to Buy Evaluating? RFPs and more! Pricing & Packages	Next Steps View Demo View Product Overview