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Administaff Increases Lead Efficiency with Eloqua's Demand Generation Platform
Business Challenge
The marketing department for Administaff was regularly conducting email campaigns to thousands of prospects, yet there was no way of determining how effective those campaigns were in driving prospects to their website or generating leads. Once on the website, there was no method for analyzing prospects’ behavior in order to establish their level of interest. Administaff needed a solution that not only identified the effectiveness of each of its marketing programs but also managed the distribution of its regularly issued newsletters.
Solution
Eloqua’s Conversion Suite enables Administaff to track prospect email open and click through rates and once on the Web site, identify visitor behavior and note prospect’s recognized interests. Eloqua helps Administaff manage its growing newsletter subscriptions and entice prospects to visit the Web site with integrated Web-based forms.
Results
In the first six months with Eloqua, Administaff saw an increase of about 20,000 in its newsletter subscriber opt-in list with more than 38,000 Eloqua-integrated forms submitted. In the full year after adopting Eloqua’s solution, Administaff was able to increase its sales by more than 100 percent through its integrated marketing programs. Today Administaff sells 20% more business from marketing-generated leads - with 70% of all leads coming from Web-based campaigns and the Internet.
“Eloqua provides Administaff with the tools to automate and improve their lead generation efforts, so they can focus marketing resources on the leads most likely to convert to sales. By tracking real-time prospect behavior, Eloqua enables Administaff to respond with personalized, targeted communications that are more effective in driving sales.”
More Success Stories
- Sybase Marketing Achieves Global Performance Measurement
- Postini Scores Big with Eloqua Lead Scoring
- Pavilion Measures Up with Eloqua's Demand Generation Solutions
- Endeca Bridges Gap with Eloqua's Marketing Conversion
- FXCM Scales its Demand Generation Programs with Eloqua
- Administaff Increases Lead Efficiency with Eloqua's Demand Generation Platform
- Tridel Makes Sense of E-mail with On-demand Sales Suite
- Ellie Mae Utilizes Eloqua for All Lead Generating Activities
Find out how Eloqua can help you with your demand generation and start your own marketing success story.
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The Eloqua Customer Success portal is a comprehensive source for examples of how our customers use Eloqua to solve some of the most vexing marketing & sales problems.
“Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system...”
Dave Lewis
SVP Marketing. Ellie Mae
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