Customer Successes

After significant organic growth and acquisitions, Swiss Post made a decision to amalgamate 30+ global brands into one single brand – Swiss Post Solutions (SPS). Historically, SPS was known for superior operational delivery. As an operations-led organization, marketing played more of a sales support than a strategic function with departments located worldwide.

• Swiss Post Solutions Drives Global Marketing Efficiency

Prior to implementing Eloqua, the lead generation process at Axios Systems was in a difficult state. Although the company had a good volume of incoming leads, they were not being properly scored, prioritized, and nurtured in an organised manner. Conversion rates through the sales and marketing funnel were low and sales opportunities were being missed.

• Axios Systems Uses Digital Body Language Insights

Although Eaton is a one hundred year-old, multi-billion dollar global organization, the company was struggling to build brand awareness and increase market share in the crowded IT marketplace. Eaton was considered the underdog in this market, where they had not traditionally been known as a supplier of products and services that power small and medium data centers. The marketing team met to discuss this problem and agreed that the time had come for things to change and employ modern marketing nurturing methods.

• Eaton Repowers Brand in the IT Marketplace

When the marketing team at DocuSign was implementing Eloqua10, they made an interesting discovery. They did not require more content to run their campaigns like many other organizations. They already had a large number of content creators creating a huge library of assets. What was lacking was an effective structure that would keep their multitude of assets organized.

• DocuSign Redefines Process That Yields Revenue Results

Melissa McConnell, Senior Manager of Marketing Operations at Ariba, an SAP Company knows the importance of data hygiene. One year after implementing Eloqua, Ariba was ready to enhance their marketing efforts but the company quickly realized that before making any changes to their current program they first needed to take a close look at their data.

• Ariba, an SAP Company Cleans Data with Big Results

After signing on as an Eloqua client, Kaila Garrison and the rest of the marketing team at Compendium were faced with the challenge of gaining buy-in from their sales and leadership teams. While the company was new to Eloqua, they were not new to marketing automation. Because of a negative experience with a previous provider, marketing had to convince the company that things would be different.

• Compendium Integrates Processes with Automation

As any organization that relies heavily on tradeshow participation to help drive leads will tell you, managing these leads is a long arduous process and a source of great frustration for those charged with the task. Before implementing a creative solution employing an iPad and the Eloqua AppCloud, the marketing and sales teams at Mercury Systems struggled with this all too common challenge.

• Mercury Systems Automates Event Lead Capture

Kim Mai and Teri O’Neal at NetApp marketing knew the other shoe would drop. Eventually. For years, regulators in the UK talked about limiting what buyer behavior companies could track on the web, batting around so called “cookies laws.” Charged with leading NetApp’s marketing automation efforts for the EMEA region, Kim and Teri were nervous.

• UK Privacy Laws: NetApp Complies and Thrives

A combined effort between Concur’s sales and marketing teams to build total alignment in strategy, process and systems – including Eloqua and Salesforce.com integration -- increased Concur’s ability to generate business.

• Eloqua and Salesforce Integration Helps Concur Increase Efficiency, Grow Business

Arrow S3 leveraged Eloqua’s sales enablement tools such as sales email templates, weekly reports and real-time notifications of website activity to improve conversion throughout the funnel and improve usage of Salesforce.com.

• Arrow S3 Embraces Sales Enablement Tools

Alison Tanner has introduced a new marketing policy at SBLI–create compelling offers that drive conversions. Find out how their five person marketing team is using Eloqua to nurture and educate leads, facilitate 1:1 relationships for SBLI’s sales agents, and prevent leads from being lost to the competition.

• SBLI's SmartStart to Automated Email Nurture Campaigns

With more than 100 competitors, McAfee realised that its sales and marketing teams had to work closely together to drive revenue growth. Agreement and alignment between the two departments was crucial to creating marketing effectiveness and improving the sales pipeline.

• McAfee Reaps the Benefits of Eloqua’s Lead Scoring and Lead Nurturing Marketing Automation Programs

The team at e.Republic needed to move from database disaster and email blaster, to a metric oriented, well automated sales & marketing team with their sights set on achieving true RPM (revenue performance management.)

• eRepublic is Making all the Right Email Moves

In May of 2010, the NBA’s Golden State Warriors creatively leveraged several social media channels to officially launch the organization’s new logo and branding. The result? Large growth among all of their various social media platforms, greatly increased Web traffic, record attendance at their NBA Draft party and a notable boost in ticket revenue.

• NBA team Golden State Warriors Leverage Social Media to Launch Logo

Through its global RPM strategy, Platts is optimizing its entire revenue cycle – increasing revenue growth and more efficiently investing resources - while improving sales and marketing alignment and collaboration.

• Revenue Performance Management: Platts’ Formula for Revenue Growth

The team at PerkinElmer needed to implement a marketing platform that would centralize all digital marketing initiatives, provide a common view of marketing data, and enable online profiling of customers and prospects to drive better targeting, segmentation and sales insight.

• PerkinElmer Puts Teamwork to Work with Eloqua

To meet the needs of prospects at various stages of the buying cycle, Taleo needed a lead nurturing strategy that provided customized communications at every lead stage.

• Seeding and Cultivating the Taleo Revenue Engine with Lead Nurturing

The marketers at Limelight Networks needed a single repository of campaign-related metrics. How did they bring Eloqua and Omniture together to enhance their marketing effectiveness?

• Limelight Networks Optimizes Marketing Programs With a Common View of Prospect Interest and Web Activity

Explore how the fast growing on-demand software company scaled marketing programs to get out ahead of rapid organizational growth and increased sales and marketing alignment.

• SuccessFactors Leverages Eloqua Marketing Automation to Scale Programs and Support Rapid Organizational Growth

Learn how the global marketing team at Siemens PLM Software got more control over global messaging, consolidated customer data and standardized processes on Eloqua’s marketing automation platform.

• Siemens PLM Software Balances Global Brand with Local Flavor Using Eloqua Marketing Automation

See how Plum Benefits dramatically improved open rates and doubled the size of their audience by tapping into the powerful segmentation capabilities available within the Eloqua platform.

• Plum Benefits Tunes into Customer Behavior to More Effectively Target Ticket Campaigns

Uncover how FXCM automated its marketing processes to achieve a 400 percent increase in campaign effectiveness.

• FXCM Scales its Demand Generation Programs with Eloqua

Learn how Insperity uses Eloqua to increase efficiency, accelerate the sales cycle, and provide more qualified leads to the sales force.

• Insperity Increases Lead Efficiency and Sales Cycle Velocity in Demand Generation