Business Challenge

  • Creative way to unveil new branding.
  • Expanding social media presence.
  • Engaging their fan base.

Solution

  • Eloqua Hypersites, Content Substitution and Forms
  • Eloqua Data Collection
  • Social Media Channels

Results

  • $400,000 in ticket revenue generated.
  • 66% year-over-year increase in web traffic.
  • 175% increase in Facebook fans.
  • 300% increase in Twitter followers.
  • Record attendance at NBA Draft Party.

“From a marketing perspective, the campaign was a rousing success and our new brand has received overwhelmingly positive reviews. The approach with which we went about unveiling the logo for our fans was unique and progressive, especially in the ways we utilized social media.”

Kyle Spencer | Executive Director of Team Marketing, Golden State Warriors