Whether you’re new to the content party and want to get your feet wet, or already have an existing strategy in place that’s working well, check out our new guide to help fortify your marketing with essential tips!
- Lack of brand awareness in the IT market.
- Little brand differentiation in noisy marketplace.
- Bland product-focused advertising campaigns.
- Eloqua Lead Scoring
- Eloqua Campaign Module
- Eloqua Program Builder
- Eloqua Forms, Hypersites, Landing Pages
- Eloqua AppCloud
- Open rates of up to 27% on campaign emails.
- Campaign lead goal exceeded 67% ahead of schedule.
- Increased opportunities and closed sales.
- Enhanced marketing and sales alignment.
- Significant marketing cost savings from global applicability of campaign.
“Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.”