Gartner, Inc. has named Oracle as a Leader in its “Magic Quadrant for Digital Marketing Hubs.”
- Lack of brand awareness in the IT market.
- Little brand differentiation in noisy marketplace.
- Bland product-focused advertising campaigns.
- Eloqua Lead Scoring
- Eloqua Campaign Module
- Eloqua Program Builder
- Eloqua Forms, Hypersites, Landing Pages
- Eloqua AppCloud
- Open rates of up to 27% on campaign emails.
- Campaign lead goal exceeded 67% ahead of schedule.
- Increased opportunities and closed sales.
- Enhanced marketing and sales alignment.
- Significant marketing cost savings from global applicability of campaign.
“Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.”