Business Challenge

  • Lack of brand awareness in the IT market.
  • Little brand differentiation in noisy marketplace.
  • Bland product-focused advertising campaigns.

Solution

  • Eloqua Lead Scoring
  • Eloqua Campaign Module
  • Eloqua Program Builder
  • Eloqua Forms, Hypersites, Landing Pages
  • Eloqua AppCloud

Results

  • Open rates of up to 27% on campaign emails.
  • Campaign lead goal exceeded 67% ahead of schedule.
  • Increased opportunities and closed sales.
  • Enhanced marketing and sales alignment.
  • Significant marketing cost savings from global applicability of campaign.

“Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.”

Kristin Somers | Marketing Communications Manager, Eaton Corporation