Business Challenge

  • Multiple stakeholders and demand generation campaigns using Eloqua.
  • Consistent yet flexible system for asset organization.
  • Scalable marketing automation architecture.


  • Web-based Campaign Name Generator
  • Asset Architectural Consistency
  • Organization Enforcement Process


  • Quarterly marketing targets surpassed.
  • Better lead generation and revenue results.
  • Pipeline doubled quarter-over-quarter.

“Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It’s helping yield the best demand generation lead and web revenue results our company has ever seen.”

Dustin Grosse | Chief Marketing Officer, Docusign