From spreadsheets to the Billboard charts, the 9-time Grammy winner shares his strategic journey.
Identify better quality leads using data, profiles, and preferences.
Target the Right Buyer
Modern Marketers use targeting and segmentation software that automatically creates and manages individual profiles by capturing website visits, email responses, and form information. View summaries of behavioral data—your prospect’s Digital Body Language™—in multiple ways depending on the audience.
Relevance + Conversion = Revenue
It’s a simple equation.
The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data and the ability to segment based on both who your prospects are and what they do. Maximizing message relevancy improves lead generation and decreases nasty unsubscribes.
Building the perfect list using detailed criteria.
Who: Prospect job title and organizational role.
What: Responses to marketing campaigns and behaviors.
When: Logs of website visits and pages viewed.
Precise marketing segmentation pays off.
Target prospects based on website user click-stream data. Generate conversion rates that outperform untargeted broadcast campaigns by nearly 400%.
Contact Profiling and Segmentation
Segmenting audiences with website activity profiles that reveal Digital Body Language.
Ensuring segmentation accuracy with data hygiene standards.
Data Integration and Eloqua AppCloud
Integrating data between sales and marketing applications.
Enabling contacts to specify communication preferences with subscription management tools.
Dynamic Landing Pages
Creating landing pages, website forms, and microsites that adapt to different audience segments.