Increase Marketing Effectiveness

How do your marketing programs influence your prospect's buying process?

According to industry studies, more than 66% of B2B marketers agree that reaching decision-makers is their top challenge, yet 34% cannot execute a coordinated, integrated, cross-channel marketing campaign. With a growing array of new channels to reach audiences, how can marketers leverage best practices in lead development? What sequence of events will trigger their prospects’ buying interest?

To be effective, marketers must understand their targets. They must learn from customer responses to marketing campaigns to optimize every interaction. Businesses that have visibility into customer activity across multiple marketing touch points can more effectively segment their targets, personalize their message and qualify customer response. They can better understand their customer's purchasing process to close deals faster.

The Eloqua Conversion Suite is built on a common foundation of segmentation, profiling and analytics technology that enables marketers to compare results across multiple channels and multiple campaigns. Eloqua's segmentation engine lets you build business rules based not only on contact data, but on email response and website activity. Now you can send more targeted email campaigns, pass leads to the right sales person for follow-up, and accurately measure the effectiveness of your website. Eloqua's deep analytics package provides both standard Website activity reporting like site navigation, plus campaign analytics, search tracking, and detailed visitor information. Eloqua's stores and automatically builds detailed records of contact activity that help marketers better understand prospect interest and intent.

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